Jasmine Enberg
@jasmineaenberg
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Third Culture Kid. Principal Analyst, @emarketer.
Joined October 2012
RT @eMarketer: Be there when EMARKETER’s Paul Verna, @jasmineaenberg, and Sarah Marzano unpack our 2026 Future of Digital Forecast, live in….
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Snap reported Q2 earnings yesterday, and investors were not forgiving of the ad glitch. Thank you for having me @BloombergTV, @EdLudlow and @CarolineHydeTV
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RT @eMarketer: Over a year later, this conversation between @jasmineaenberg and Marissa Coslov is as relevant as ever. The latest report f….
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RT @eMarketer: 🎙️ On today's episode of the Behind the Numbers #podcast: Why Linda Yaccarino left #X, the expectations for its #advertising….
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RT @eMarketer: Today on the Behind the Numbers #podcast: TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant. Tune….
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RT @eMarketer: On today's episode of Behind the Numbers: Meta vs. the World: Weathering Tariffs, AI Wars, and a Potential Plan to Upend the….
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RT @YahooFinance: $SNAP "is more susceptible to overall volatility within the economy because it is a smaller player in the digital ad mark….
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RT @eMarketer: It was standing-room only at @PossibleEvent for yesterday’s session, featuring EMARKETER CEO Matthias Braun and leading anal….
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The EU just hit Meta with a EUR200 million (~$226 million) fine. That’s pocket change for Meta. In 2024, Meta generated $160.63 billion in worldwide ad revenues. That’s an average of roughly $439 million per day. 2024 was a leap year for those of you checking my math.
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X’s ad business is recovering. But it will still be smaller in 2025 than when Musk acquired Twitter, per @eMarketer estimates.
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Two big milestones for the US influencer marketing industry in 2025:. ✨Sponsored content spending will surpass $10 billion, one year earlier than we previously predicted. ✨For the first time, over half of US marketers will work with creators and influencers on YouTube
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RT @eMarketer: .@Snap CEO @evanspiegel shares EMARKETER primary research in the latest episode of @ColinandSamir. For more on why Snapchat….
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RT @YahooFinance: $SNAP "now has four consecutive quarters of double-digit growth within its ad business," Emarketer VP @jasmineaenberg say….
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RT @eMarketer: .@latimes: “They’re willing to take some of these risks with its core business because they’re banking on the fact that Face….
latimes.com
President Trump and Mark Zuckerberg, the leader of the world's largest social network, have butted heads in the past. Now Zuckerberg is reshaping Meta for the Trump era.
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RT @troyfiggins: As usual, lots of compelling data from @jasmineaenberg during the ANA Creator Conference. PSA: the team at @eMarketer con….
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RT @eMarketer: “The launch of Threads ads just weeks after Meta’s content moderation makeover will raise advertiser eyebrows. But the volat….
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RT @catherineperlo1: New: Snap and Reddit are giving advertisers incentives as they try to lure away in-flux TikTok budgets. .
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RT @alexeheath: at the very end of presser as Trump is walking out, someone asks if he has TikTok on his phone. he says "no but I may put i….
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