Scott Messer
@Scrilla100
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AdTech Therapist™ with 15+yrs of monetizing and running digital media orgs. All things deals, data🍪, SEO, M&A, programmatic and TPS reports. Always learning.
El Lay, See Eh. You Essay.
Joined November 2008
Want an in-depth recap, high level summary or just a podcast (made by AI) of the AdTech Economic Forum? I've got it all for you. Hop in to read why #ATEF was a fresh perspective on our industry, and the event you should have brought your CEO to! 🚀 .#investing #VCs #adtech CC:
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RT @AdMonsters: Media quality isn’t just a buzzword—it’s shaping how your inventory is seen and priced. Fraud.Sustainability.Viewability….
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Confirmed, this is doable in Sheets (free-99). For pubs, it is important to understand your own scores, but you will also want to build a competitor cohort(s) to for comparison/benchmarking. You may want a more robust WH and visualizer than Sheets for that, but this worked in
OpenSincera + Google Sheets + TTD data = instant domain insights. Here’s how I built it (and how you can use it to optimize):. Thread.
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Signals are vital. Check out Signal Vitals. If you can't see, you can't know.
@Daily_MailUS @Scrilla100 @jouncemedia I spent some time on writing a deeper dive into the why behind Signal Vitals, and no - it is not a @SinceraInc clone .
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At the #jouncespo summit, I keep leaning over to my neighbor @rymizzle saying "this is my favorite part"
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For those following along at #JounceSPO summit, here is the chart breaking down the bid stream waterfall @jouncemedia
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#AdTechTherapy by Messer Media in attendance today at #NavigatorNYC. The doctor is in (and speaking today).
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Wanna go deep in the weeds of the future of adtech? 👇🏼.
NEWS ALERT: New Episode of First-Party Pod is out today, featuring Scott Messer (@Scrilla100). In this episode, @GigabyteGlo and I focus on #supply. We talk with Scott about how SPO cleaned up the supply path—now publishers are coming for demand and how #curation is flipping.
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My wealth manager added me in LinkedIn. I feel like this was an appropriate quid pro quo🤪
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Cookies hot take:.Browser-level cookies setting was a major ❌ for a tilted playing field. Goog was gonna lose that battle, esp with 2x monopoly crown. Goog had no remaining incentive to kill cookies. No strategic advantage worth the headache above. Even Apple was walking back.
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**THE OPEN AUCTION IS NOT WHAT YOU THINK**.The Jounce Media Annual Report is out and ❤️🔥❤️🔥❤️🔥, but you're going to need a primer from the April Report before you dive in. Check out what the Open Auction Waterfall of Bid Requests looks like below.
Our 2025 report is now available to all Jounce subscribers. That also means our 2024 report is now free to everyone. 📥 (Links below.)
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RT @AdMonsters: ⏰ Don’t miss out TOMORROW at 2 PM ET! ⏰ Join us for Empowering Women in Digital Media and Ad Tech—a LinkedIn Live event hos….
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