Dr. Fou - FouAnalytics
@acfou
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Following
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"see Fou yourself" with FouAnalytics for your digital media
New York, NY
Joined March 2007
RT @samueljscott: "If you want to scare a digital agency, online ad network or online media platform, ask how many humans saw your ad.". Th….
thedrum.com
The Promotion Fix’s Samuel Scott believes putting humans back into the heart of measurement is important to help combat fraud. The column is inspired by the UK’s Barb rolling out measurement of...
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RT @lilyraynyc: I had the same thought. Google: *gives us Search Console*. Also Google: reports of traffic declining are based on “flawed….
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RT @PatrickCoffee: Remember when TTD had a valuation higher than that of Omnicom and WPP combined, despite reporting around 2% of their rev….
wsj.com
The company reported revenue growth for the second quarter but saw its stock price drop.
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RT @EthanEhrenhaft: What makes Roblox special? 110+ mil daily active users who can sign-up with fake birthdates (and are not required to su….
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RT @EricTilbury_RTB: Brands and agencies, please listen to my words. When you have branding budgets and don't have a clear KPI other than "….
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RT @jbryanporter: It’s crazy Google allows scam sites to advertise on branded search. We didn’t spend on branded ads. Couldn’t prove they….
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RT @oliviaakory: In the US, most brands run geo-lift tests at the DMA level. Why? Because DMA is the 'Just Right" Goldilocks granularity -….
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RT @mikeryanretail: Google is adding transparency & control to Demand Gen. You can easily report channels (networks) and customize which on….
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RT @bretthouse: @RioLongacre @acfou To not tolerate ad fraud is one thing, to be able to actually detect it and stay one step ahead of soph….
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RT @glenngabe: Big news for publishers grappling with what to do in the age of AI. Cloudflare's CEO mentioned this in a recent video -> Clo….
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RT @oohinsider: YouTube accounts for 7 1/2 out of every 60 television minutes watched and does more in US ad revenue than almost all of Str….
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RT @oliviaakory: “Bose Has Paused Paid Search In Half its US Markets”, hypothesizing that it’s not driving incremental sales. https://t.co….
adweek.com
Bose temporarily shut off its paid search ads across the U.S., after CMO Jim Mollica hypothesized that it was taking too much credit for driving sales.
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RT @lukOlejnik: Meta and Russian Yandex engaged in unprecedented internet tracking practices, likely illegal with EU data protection law. C….
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RT @ProtonVPN: 5PM - PornHub blocks France from accessing its website. 5.30PM - @ProtonVPN registrations increase by 1,000%. For context, t….
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