RT @MediaRadar: What agency roles will #AI impact, and how soon? .🎧 Listen to the latest episode of #SignalandNoise:..

@MediaRadar @bretthouse @airgups23 @UofDigital

UPDATE: New episode of @MediaRadar's Signal & Noise podcast just dropped! Check it out here 🎧 . In this episode, titled "Rise of the Machines: Is the Media Buying FTE Model DOA," my co-host @bretthouse and I speak with our guest @airgups23, Founder & CEO of @UofDigital, to dive.

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🚀 Marketers are hitting the wall—shrinking budgets, worsening signal loss, and yet another “AI agent” pitch in the inbox every week. Enough hype. We’re staring at a genuine inflection point: agentic customer-journey orchestration is becoming the OS for brand growth. In my.

Great leaders reward based on outcomes. Not who kisses the most a$$.

Bluegrass & Beer Festival with Jonathon and friends in Keystone, CO.

While I’ve had my own issues with PBS, and I do believe it became somewhat ideologically captured (i.e., an echo chamber) after 2016, overall it’s an extremely valuable service that produces loads of great reporting. Now that congress has cut off funding, why can’t a few.

Implication: By the end of the decade, “AdTech vs. MarTech” will probably feel like a false dichotomy. In other words, brands, agencies, platforms, and investors should plan for an integrated experience stack where identity, content, activation, and measurement flow across paid.

Why the quick catch-up?. 1. Signal loss is pushing budgets from cookie-powered media to first-party data activation using CRM/CDW (MarTech) signals. 2. Retail & commerce media are starting to embed DSP-like buying directly inside CX platforms, blurring categories. 3. Gen-AI cost.

🔄 AdTech + MarTech: racing toward parity by 2030?. Most of us in the trenches realize that the line between #AdTech tech and #MarTech is dissolving fast. Looking at market size, the two disciplines could be close to parity by 2030 based on current trends. Let's review. 📊.

Hike through the woods on the way to dinner.

The rise of AI will require an immense amount of storage and compute. As new data centers are built out to accommodate burgeoning demand, the need for electricity will surge, driving immense carbon emissions, a significant contributor to climate change. AdTech is part of the.

South Park IRL - it’s as glorious as you’d expect

I noticed the morning that @Apple has yet to fix its hamburger emoji: 🍔. What kind of a psychopath puts the lettuce on the BOTTOM? . Asking for a friend….

UPDATE: Signal & Noise podcast 🎧 is now available on Apple 🍎 !. Join advertising industry veterans @bretthouse and me as we share regular updates and analysis on the changing world of marketing and technology. You’ll hear real talk from thought leaders across industries about.

Degrowth is for losers. There are zero low-energy rich countries. Exhibit A:

Audiences will continue to reside within the DSP, though decisioning related to bid optimization, creative rotation/testing, pacing, and possibly even SPO may potentially move away.