ßradTech
@BradAT
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AdTech. Client-facing Team Lead who loves Product. Always Being Curious. Views mine but can change with more data.
San Francisco
Joined March 2009
Not really an NBA fan, but I'm gutted by this betting travesty - it's a huge blemish on the sanctuary that is sports. I'm sure there's a lot that contributed to this but I feel that that you should have seen this coming with the proliferation of online gambling. Right? Wrong?
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Who says protesting doesn't work? Prebid back pedals a bit by giving Publishers a choice of sending global or SSP-specific TIDs. Wonder if this could impact the OpenAds ramp.
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Pick a lane. If I see you wearing this, I will immediately unfriend you.
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An interesting stat but I think a more accurate comparison would be with labor force trends, not job listings. Asked Gemini for a chart but it was unable to provide. 🤦🏼
New newsletter: Deciphering the latest candidate for Scariest Chart in the World For the last 10 years—and the last several decades—the stock market and job openings rose and fell in tandem. Since 2022, that link snapped: Stocks are up 75% and job listings down 33%.
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Sketchiness aside, I have so many questions. Namely how the f did they do that? Shouts to @ChrisHarihar for surfacing.
Absolutely brilliant detail from the new Reddit AI copyright lawsuit vs. Perplexity. They set a trap for Perplexity - a test post only crawlable by Google, existing nowhere else on the internet. Within hours, it was on Perplexity 😳 https://t.co/xBcKGs8lmT
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A really great, informative interview, all. I now have a handle on what AdCP is meant to bring (at least in these early days) and I'm a fan. It considers all the great things that programmatic ditches. But I don't think it has to be one or the other, and most likely won't be.
Adtech buddies: AdCP. You have questions. I have questions. We sat down with (@aperiamventures portco) @Scope3 cofounder/COO Anne Coghlan and asked a bunch of them. And also about Scope3. Anne is a machine. Can't believe how much we covered in a 40 min pod. Link next..
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👀👀
Amazon just announced Fabric, a new environment in which RTB companies pay much less for bandwidth and get lower latency. @slayser8 will be talking about this at #marketecturelive on Monday. Link below:
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I feel like there's a lot who are breathing a sigh of relief treating a TikTok deal on the horizon, but I think marketers are smart to take caution. There are still big issues to figure out and I think this 'deal' has a better chance of going sideways than not.
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While this is exciting for several reasons, all I really want to know is if Apple content will be available in Peacock (which I get for free as a Comcast sub). No one seems to clarify this. Help me Obi Wan!
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