Brett House
@bretthouse
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An adtech, martech & measurement GTM and product executive with extensive product strategy, marketing, growth strategy and executive leadership experience.
South Orange, NJ
Joined May 2008
We’re joining Mirren tomorrow at 3:30PM to dig into Optimizing AI for New Business: Where to Hit Go, Where to Hold Back — led by Bo Sams. It’s all about using AI to accelerate the work that matters, not replace the human craft that wins deals. https://t.co/GKX4zkKfvo
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Fragmented? Maybe. Valuable? Absolutely. The Streaming Shift in Media Strategy is here—see how publishers can turn disruption into sustainable growth. Read more now https://t.co/nwSJ4lmmjb
#AdTech #StreamingTV #MediaRadar
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Today's the day—see you at 1PM at the Media Stage to hear Matt Krepsik discuss "CTV & the Video Revolution: Who Owns the Future of Sight, Sound & Motion?" You don't want to miss it! #AWNewYork25 #AdvertisingWeek #FutureOfAdvertising #MediaRadar
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The MediaRadar team is on the ground at Advertising Week! Find us at Penn District and join us at the Media Stage for our panel discussion - 10/8 at 1:40 and fireside chat - 10/9 at 1:00 👉 https://t.co/51U4mbhHoO
#AdWeekNY #AdvertisingWeek #FutureOfAdvertising #MediaRadar
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The future of travel is calling! ✈️ Get exclusive insights into ad spend, share of voice, and emerging leaders with the full collection: 📖 In-Depth Report 🎥 Executive Summary Video with Lauren Amira 📊 Presentation Deck Start your adventure at https://t.co/4oP4TzYTTl
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Are your ads blending in…or breaking through? Dig into why surface-level metrics (likes, shares, impressions) can be misleading—and how MediaRadar's Creative Intelligence helps brands figure out what’s really working. 👉 https://t.co/31RfHrP7L3
#CreativeIntelligence
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Sports advertising is in the middle of a massive shake-up—and streaming is changing the playbook. 📺 ⚡ “State of the Industry: Navigating the Seismic Shift in Sports Advertising." 🧠 Learn more: https://t.co/3zlwr7FWu9 👉 Reserve your seat now: https://t.co/J0J9Gwkug2
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🚫 Stop blocking. ✅ Start performing. @MediaRadar's @BrettHouse spells out the marketer’s playbook for turning quality news into performance fuel: https://t.co/wpGNFZMVnj
#MediaRadar #MarketingIntelligence #ProgrammaticAdvertising #MarketingTrends #AdTech
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From the NBA Finals to nightly news, appointment viewing still commands attention, but what about the rest of the video landscape? Catch the full webinar on-demand: https://t.co/0gMKYgVG99
#MediaRadar #StateOfTheIndustry #MarketingIntelligence #VideoAdvertising
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The way fans watch sports & entertainment is changing fast. 🏈 Register for our webinar, “State of the Industry: Navigating the Seismic Shift in Sports Advertising", to see how advertisers are keeping up: https://t.co/J0J9GwjWqu
#StateOfTheIndustry #SportsAdvertising
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🚛📈 @Instacart is scaling national accounts with strategy, speed, and the right data. By partnering with @MediaRadar, #Instacart expanded its influence beyond the cart and up the funnel. Read the full success story: https://t.co/KxMIW41rTW
#marketingintelligence #retailmedia
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Add to Cart ➡️ Add to Ad Spend The line between shopping and advertising is blurring. Here's what brands need to know: https://t.co/2vyFiznEhd
#MediaRadar #MarketingIntelligence #DataDrivenMarketing #RetailMedia #CommerceMedia #AdInnovation #AdTech
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Jessica Hogue joins hosts @BrettHouse and @RioLongacre on our latest #SignalAndNoise episode, "Publisher Monetization Woes: Is the News Media in Jeopardy?" 🎧 Listen here: https://t.co/64JDh4dBnA
#MediaRadar #MarketingIntelligence #MarketingPodcast #Podcasting #Publishing
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NYC, we're coming for you! 🚕🗽 Attending @AdvertisingWeek in October? Let's connect: https://t.co/a6sa2jGoec From panels featuring @bretthouse to a fireside chat with our CEO, there’s lots to look forward to. See what's on tap. 👇 #AWNewYork25
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🎧 Lou Paskalis joins @BrettHouse and @RioLongacre on episode 5 of Signal & Noise: “Stop Blocking the News: Brand Safety, Performance & the Case for Journalism.” Listen here 👉 https://t.co/64JDh4dBnA
#MediaRadar #SignalAndNoise #MarketingIntelligence #AdvertisingInsights
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"Publishers need to pivot...because what they've been selling isn't working. And what they could be selling would be a renaissance of revenue." 🎧 A new episode of Signal & Noise is LIVE: https://t.co/64JDh4dBnA
#MediaRadar #SignalAndNoise #AdvertisingStrategy #AdTech
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.@TMobile shifts most of lead creative agency Dentsu’s remit in-house, via @AdAge: https://t.co/91w0MZnA95
#AdAge #MediaRadar #AdvertisingNews #AdvertisingIntelligence #MarketingInsights #MarketingIntelligence
adage.com
Dentsu won the account in January 2024.
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After 3 months of “positive” messaging, attack ads have landed in Virginia’s gubernatorial race: https://t.co/IAhnSsMwDD With ad buys ramping up across Norfolk, Richmond, and DC, both campaigns are preparing for a heated fall season. #MediaRadar #PoliticalAdIntelligence
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Billable hours vs. real outcomes: can agencies afford to keep the old model alive in the age of AI? 🤔 🎧 Catch the full conversation on @MediaRadar's Signal & Noise: https://t.co/R8QvPbNbYo
#MediaRadar #SignalAndNoise #Podcast #ProgrammaticAdvertising #AI #AdTech
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.@Netflix now reaches more 18–34-year-olds than any other TV network! @MediaRadar's Karisa Schroeder unpacks the data behind Netflix’s surging ad business in 1H 2025: https://t.co/WGbOAQZUMl
#MediaRadar #MarketingIntelligence #Netflix #CTVAdvertising
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