Tom Goodwin
@tomfgoodwin
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Keynote Speaker/Author/Consultant Co-Founder:All We Have Is Now New weekly newsletter
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This was the second worst idea the EU has had in the last 10 years .
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I think realistically in the last 5 years, every single year
Google search has got worse
LinkedIn has got worse
Twitter has got worse
Google maps has got worse
Online ads have got worse
Amazon has got worse
Uber - worse
Airbnb - worse
I really don’t like complaining but…
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It’s utterly bone chilling to me how accepting everyone is of all of this.
It’s absolutely terrifying to see how compliant folk are while liberties are removed.
No fights, no scrutiny, no assurances.
How on earth did we get here so fast ?
“At least I’m ok” isn’t ok
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AI won't kill Google.
But having the top 8 results as "sponsored" every time will.
How did Google get this crap, this fast.
Same with maps.
What's going on with everything, why kill the golden goose?
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And yes I read the enshitificarion piece but it’s more than that.
It’s the impatience to make money
It’s the lack of thought to testing
It’s the misaligned incentives
It’s optimizing against the wrong KPIs
It’s a culture that fails to understand what people and advertisers…
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I want this person to write all ads and all copy for everything.
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GDPR is a rare example to a terrible solution to a problem nobody really had or cared about, that ended up making everything far far worse.
And yet, have never herd of anyone trying to undo it.
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I think a lot of America has no idea that a lot of America moved on quite a long time ago and life has been normal for a long time.
We’re starting to reach the acceptance phase of the pandemic: a time when we must recalibrate our individual risk gauges, which have been completely thrown out of whack
My latest for
@TheAtlantic
👇
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@elonmusk
"I'm going to Fix Twitter, it's broken, it's a festering mess"
"Wait, it's broken, what am I buying here?"
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@nmyers89
yup
And the worst idea in the world was paper straws but thats not the EU as far as I know.
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The Adderall shortage in the US was caused by "tech startups" using the grey zones of temporarily relaxed Rx regulation to use create DTC Telehealth "brands" who used Influencers and social media ads to push Amphetamines onto kids.
You'd imagine it would be a bigger story.
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I wish every annual review included questions like.
What's the biggest risk you took?
In what ways have you lead change?
What's your biggest screw up?
How have you helped others' grow?
What assumptions do you no longer make?
What outside the industry have you brought in?
etc
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The agency model continues to be selling a SOW and staffing plan of 14 people, then staffing it with 3.5 people, all of whom burn out, while hoping the client doesn’t notice
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Things that did not exist 856 years ago when Notre-Dam was built
Uber
Instagram
Bitcoin
iPad
Snapchat
Apple Maps
Angry Birds
Kickstarter
GoFundMe
WhatsApp
Apple Watch
FB Messenger
Candy Crush
Pinterest
Alexa
Venmo
WeWork
WeChat
Tinder
Twitch
Siri
Square
Stripe
Slack
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@elonmusk
I think anyone who uses Twitter as much as you would have a feeling 10-20% of accounts are bots.
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Fond memories.
Nobody in foresight gets fired for being outlandish
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Ways to future proof your career.
1) be curious.
That’s it
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I think part of the issue is that there has been so so so much fraud and fakery in the industry that we woefully undervalue the actual cost and value of a human beings attention.
We need way more expensive digital media . In order to save everything
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I guess I should be grateful someone else got 5,000 retweets for my writing.
http://t.co/ANWpiHjsTe
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@DKThomp
Never seen a chart with a 4% drop look so dramatic. Not to take away from the seriousness of the point. But zooming out a lot over time would help a lot
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@pwyowell
People never understand that the core value of Swedish data isn’t to suggest they did everything perfectly, but to suggest the idea “it was fine to destroy everything because there was no other way” is just patently untrue. The models were utterly wrong and continue to be used
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It is just me or is everyone:
In their 20's financially stressed because they don't have a career
In their 30's financially stressed because they don't have a house
In their 40's financially stressed because they have commitments to house and a career they have to keep hold of
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Took 12 taxis in Milan airport before being able to find one that took credit cards.
All shrugging shoulders like I’d come from another planet.
Making it hard to take money is one of the great oddities in the world
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This sign should be everywhere. Every building, every website. etc.
A version of this should probably be placed in every hospital in the world.
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My quote has gone viral but is being stolen by others. Read the original piece here
http://t.co/7jrNn8XHcN
http://t.co/aO2dO25T55
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It's weird how phone calls have been replaced by text, but everyone thinks voice and conversation is the new UI.
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How many briefs are we going to get this month to be “a bit like Nike” but “without the same risk” or budget or brand or history.
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Totally nailed it
@AndrewYang
So well put
@AndrewYang
Dems have a major image problem — more preoccupied with policing cultural issues than improving the average person’s way of life
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Why is everyone so fucking obsessed with accomplishments. How about just feeling alive , grateful, dare I say it, happy or more realistically , at peace with oneself
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I do like some data driven ads. Think this is really smart ( and simple)
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1970 - half my budget on advertising is wasted but i don’t know which half.
2021- 95% of my digital media spend is wasted , often in sinister ways , but please don’t tell me about it
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Underrated ways to work.
-Concise Emails
-Phone calls to mobile phones.
-Walking around the office
-Face to face chats.
Worst ways.
-IM/SMS
-Any Conference call ever
-Meetings with no agenda
-DM’ing people on any social media platform
-Emails to more than 2 people
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Please just make the QR code menus stop. Enough is enough. It’s shit
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I really love it here on Twitter. I learn a lot from you all and just want to say thanks for that.
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The future of remote work is trusting people, empowering people and focusing only on outputs.
Yet people think it’s about technology or Slack or some nonsense coworking space.
Digital transformation is 99% about people and culture
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STOP . MAKING . WEBSITES . WITH . CHATBOTS . SAYING.
"HOW CAN I HELP YOU" AS. YOU. OPEN. THE. PAGE.
Have you ANY idea?? design isn't easy, but also not THAT hard.
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About time I updated that quote ( sorry everyone, I'm bored of it too)
The article that follows this opening is being published this week.
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Thank you for all the messages of support
Been overwhelming,lots of people clearly feel concern about the future of social media & debate
I really appreciate each message & I'm well
I do want to reply to as many as possible
But also planning to take some time away from here
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@jimbomorrison
@nmyers89
They are terrible at being straws and make essentially no difference to the world while making people thinking they are doing their bit.
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2012- People buy stuff.
2014- People buy experiences.
2018 - People buy purpose
2020 - People buy food.
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I dream of a world where every company is as keen on giving customer service as they are on measuring it.
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I'm staying in a world class piece of architecture and it's making me very happy.
It's odd how design can bring you joy in ways you don't understand.
A small elevated 1 bedroom villa crafted out of gorgeous wood.
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We don’t spend enough time thinking about the fact we let a socially inept man who made an app to rate girls by hotness, become the most powerful person on the planet.
Controlling what gets seen based on no journalistic awareness and ad money.
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Quite a lot of automation is taking $10 per hour workers and replacing each one with a $500k machine that does it faster and worse, that costs $20k to year to maintain $100k to set up, and thinking it’s progress cos “AI” and “robots” sound cool.
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Nobody seems to win these days.
Typically the marketplace layer (Uber,Grubhub, Handy,Amazon etc) is burning vast piles of VC cash,while the workers delivering are paid tiny amounts.
All we're doing is spoiling customers into unreasonable expectations while killing the planet
Uber & Lyft's wage claim: $15.60
Actual wage equivalent: $5.64
via
@UCBLaborCenter
@kjacobs9
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When you want to do an ad campaign in an airport and literally have nothing to say.
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This is the silliest chart I've seen in a LOOONNNG time and I look at a LOT of charts
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Everyone I know in Marketing/ads seems utterly exhausted & just about hanging on, & totally burned out & only coping by doing the minimum they can. It's like the world is grinding to a halt.
Hope everyone is OK. Wonder what of many possible things is causing this.
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Now tech minded people seem to rule the world, it seems like people forget that life isn't about efficiency.
We don't want to drink Soylent, check into hotels without a human smile. Get clothes in boxes.
Life IS the inefficiency. Living is about the edges and friction.
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If you were to put Penn station and Grand Central into a spreadsheet, they would seem very similar.
Yet one makes you want to die and the other fills your veins with joy.
I think about this a lot in a business climate that often just uses data to make decisions.
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Just think of how good Netflix is. How nice the UI is, how gentle & civilized it is
This is what happens when you pay with money, not your attention/outrage/engagement/clicks, via Advertising
Just think how nice lots of things could have been if we'd made them with this model.
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I swear UK Tech policy is being lead by someone who a couple of months ago brought a pile of old Wired Magazines from a car boot sale, and is now up to Nov 2020
[UK x Web3]
UK Prime Minister Rishi Sunak: "I'm committed to making the UK the world's Web3 hub by unlocking opportunities for this technology."
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I was looking at a really boring small hotel
in a very strange town
in a small rarely visited country.
The hotel booking platform said
“ 9 other people have booked this hotel today”
another said “24 people are also looking”
I wonder how much the internet is absolute lies.
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There should be a Cannes festival of great UX
Best booking flow
Best customer service by email
Best call center staff
Best online checkin
Best eCommerce packaging
Fastest return process.
Etc
This stuff matters WAY more than the dumb viral video want we celebrate.
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Big lies of the modern age.
“You may also like”
“To Keep signed in”
“Unsubscribe”
“Remember me on this computer”
“This user does not exist”
“Priority luggage”
“Due to higher than normal call volumes”
“We care about you”
“Your customer feedback is important”
&any digital metrics
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I’m not sure people are so madly in love with working from home. They are in love with freedom.
They hated the daily 6:35am train. Phoning up to say they're running late. Leaving the office early to pick up kids & feeling bad.
We don’t need work from home policies, we need trust.
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Massively Undervalued:
-Status reports
-Contact notes
-Emails asking for decisions.
-Walking around the office
Massively Overvalued.
-Slack
-IM Chat
-Conference calls
-Texting colleagues
-Video calls
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The worst this is it got 204 comments not all tell him to extract himself from his own arse. And 1600 likes. Tempted to do a satirical one
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I miss offices
I miss meetings
I miss commutes
I miss celebrations
I miss it all
Not unhappy at all.
Just miss the energy of what we called “living” , it wasn’t inefficient. It was life
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@ZubyMusic
Advice is normally dished out by envious people without the courage to go against herds
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In many agencies these days it’s almost impossible to get a 15% pay rise in the same place
But very very very easy to move for a 20% pay rise
& we talk of a talent Crisis & less loyalty and moan about recruitment costs & training costs
It’s so strange how we treat great people
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I’d pay a lot of money to have had the CEO of British airways sit and watch me (try to) use the BA app for the last one hour. Kafkaesque beyond words
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I have never once clicked on an Ad.
Yet most of the things I own, I've chosen because of some form of marketing.
The idea that a click is a meaningful measurement of anything is a bizarre fixation we've still not got close to getting over.
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The culture of metrics has made the world go mad. We count precisely how many people click on newsletters, but no vague understanding of how many people we piss off immeasurably. So we optimize to the former and accomplish the latter and it looks on any dashboard to be success
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Advertising is weird.
About 10m people at best occasionally use VR headsets and it’s been the exciting future of advertising for years.
About 1bn people are absorbed by games consoles and are routinely ignored by the industry
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If you come out of this with a marriage intact, without murdering a child and without a substance abuse issue, then you've done remarkably well.
If you don’t come out of this quarantine with either:
1.) a new skill
2.) starting what you’ve been putting off like a new business
3.) more knowledge
You didn’t ever lack the time, you lacked the discipline
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I wish I could tell the internet that
- I accept all cookies.
- I’m never going to answer a survey on my experience.
- You can have my location,Always
- You can monitor my browsing and serve me more helpful ads.
- You can’t give me notifications.
And just be done with it all
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Some “insights” from McKinsey. “Growth is important”.
Kill me now.
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What i don’t get about the Fyre festival shit storm is how all the “influencer” types managed to escape any of the blame.
Surely if you get paid to endorse something you are somewhat responsible for the quality of that thing.
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I jumped on a brand new meme instead of writing an article.
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So many ad agencies are like
"We are NOT an ad agency, we solve business problems with imaginative solutions, we don't make advertising, we implement creative solutions, we are management consultants with flair"
Then the work they show is all 60 second tv ads
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Brands.
"Consumers want conversations with brands"
Also Brands
"We live in an always on, 24/7, constantly connected fast times"
Also Brands
"Please allow up to 28 days for a reply to your email" sent from "Donotreply
@company
.com"
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Please no more virtual events.
No more remote comedy, distanced Opera, digital Salons, virtual dance parties or streamed Ballet.
I keep getting hugely excited to see cultural centers event calendars filling, only to find out it's for something I do at home and dial in for.
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@soren_iverson
I know it’s a joke and I love this site. But most people would be shocked how many hours of ads someone would need to watch to be worth $1000 , our attention is massively undervalued by digital media
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Stop sending non urgent work emails over the weekend .
Cheers and bye.
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The way people talk now about how much they hated being in an office, hated the commute, hated talking to colleagues, hated small talk, hated clock watching, makes me sad and confused.
Were so many people so miserable and are feeling great now ?
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People don’t love brands
They may remember them, quite like them, trust them, prefer them, accept them, use them. But they don’t love them.
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Absolutely nailed it
Perfection
If thats not genius advertising i dont know what is
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How come every coffee shop and bar is now just people working on laptops.
Where do we go to escape the aura of endless startups and the smell and body language of the hustle?
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We should remember that Management / Strategy consultants work on repeat business.
Much like dating apps need you to love dating & never get married, consultants need you to permanently be confused, need help and have your problems never solved or they'd be fired.
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Can we just all agree on one protocol for unsubcribing.
One click.
No login needed.
No "sorry to see you go"
No "this may take 10 days"
No email to confirm
No "what did we do wrong"
No "change settings"
No "Did you do this by mistake"
and for it not to involve dark patterns.
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The greatest productivity hack is trusting your staff.
The second greatest is empowering them.
Tech has nothing to do with most things to improve companies. It's all human.
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Honestly. Everyone in all of advertising should just resign and it’s should be accepted that everyone who worked on this has to make every single ad in the world from now .
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Thought experiment.
Some sort of agency thing but staffed only with really nice, really smart, really inspirational people who take on a few clients and don’t work that hard, are not that stressed and have a really good time and end up doing great work
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I've a theory that many companies would be 20 times better if they employed 10x fewer people who were twice as good & got paid 50% extra
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Trying to buy anything online in 2023.
-Yes I accept cookies.
-No I don't want to share my location
-No I don't want to do survey.
-Struggle to close chatbot.
-No I don't want 20% off with my email.
Just take my money
It's like your KPI's for engagement matter more than revenue
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I can’t wait for influencer culture to end . The endless same images on Instagram. Make the life broadcasting end and start being interesting and unique and yourself
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