Sebastian @ Outsmartly
@Smatei12
Followers
185
Following
4K
Media
30
Statuses
872
Accelerating Ecommerce Revenue | Site-Speed | 1st Party Data | Continuous Optimization https://t.co/CQ9HgeXnMU
Seattle
Joined April 2014
Absolutely wild trajectory.
This guy built a $250M brand in just 3 years. Hudson Leogrande just broke down how he built Comfort into a clothing powerhouse. Here's how he did it:
0
1
0
I always wondered how I started using Old Spice š, thanks for digging that up @mattjlevene.
In 2008, Old Spice was watching its 71-year legacy wash down the drain. While its older customers remained loyal, Axe had captured 83% of the teen market. The brand wasnāt just agingāit was dying. Then they made one decision that changed everything. Hereās the full story
1
1
3
RT @JamesTyler___: The best product manager at a startup is often the founder because they are the source of the vision and strategy that dā¦.
0
2
0
Forecasting will never be 100% accurate, so you need mechanisms to get cash out of slow moving product that you overbought in. Some combo of dynamic pricing/bundling/discounting is what we've seen work best.
Over-ordering inventory is definitely the quickest way to bankrupt your DTC business. But to have strong growth and a strong Q4, you need to make sure you have enough inventory. Here are 3 ways we at JRB make sure we find the balance:.
0
0
0
RT @JamesTyler___: @Smatei12 @johnhickey1970 @sarah_carusona I think what I see too often is merchant's not having a full grasp on what isā¦.
0
2
0
Brands often don't have an effective release valve overstocked SKUS & variants. I'd love to see stores yield price up and down to match velocity to what it would need to be to hit a target sell through date.
Maybe 10% of brands are growing A LOT (50%+).The fastest growth is all in supplements or classic CPG. They are also spending the most and still have a path to raise money. 40% of brands are shrinking, between 10-33% YOY. Some of this is self inflected inventory issues.
1
0
1
RT @JamesTyler___: Oh no! Sitewide Sale Season has commenced. Each day I will showcase a merchant running a sitewide sale and how they coā¦.
0
1
0
RT @JamesTylerCRO: @matthucius Yes. Launching new SKUs is the best (and potentially only) true growth lever for any ecomm business. I belieā¦.
0
1
0
RT @VictorMathieux: @AaronJNosbisch You guys should have a chat with the team at @OutsmartlyHQ for sure including @JamesTylerCRO . Helped uā¦.
0
1
0
RT @JamesTylerCRO: Why I think $FIGS is in trouble. Inspired by the All Birds post by @sulemanali
0
2
0
RT @MehtabKarta: I wrote a detailed guide for DTC brands with $5m - $30m in rev that covers:.- How to cut risk - maximize the effectivenessā¦.
0
4
0
RT @VictorMathieux: Recs for tool for DTC system health monitoring? . Ex:. - Text me if FB Ad Spend drops below X.- Text me if CVR drops beā¦.
0
1
0
RT @chrismeadej: Hosting a free 50 person sold out dinner tonight in Austin with my good friend @AaronSpivak2 š¤ Weāre expecting 5 or so peoā¦.
0
1
0
RT @VictorMathieux: A.M.A. ā because Friday š¤·āāļø: . Iām the founder of a mid 8-figure ecommerce brand named Miracle Brand. We had our bestā¦.
0
2
0
