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Jake Casto Profile
Jake Casto

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Following
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Founder @ Layers, a Search & Discovery Platform for Shopify Plus. Co-Founder @ Proton, a ghost agency taking the Shopify Plus ecosystem by storm ~ Ecomm Wizard

NYC
Joined December 2015
Don't wanna be here? Send us removal request.
@0x15f
Jake Casto
4 months
I’ll be honest. The toughest technical challenge Layers faced early on was… our search engine. Or rather, someone else’s. We didn’t want to reinvent the wheel. So we partnered with fast growing open source search platform that showed promise. And for a while, it worked. But
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Jake Casto
5 days
Our first version of re-ranking worked almost too well. It learned to predict what shoppers wanted with zero manual rules. The system looked at behavior, what someone had in their cart, what they had clicked before, and what they usually bought and made quiet adjustments. If it
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Jake Casto
2 days
Ticket # 61483298
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@0x15f
Jake Casto
2 days
I need someone to help me push this unpublished app through. The reviewer is complaining about non-public pricing..
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Jake Casto
3 days
@taylorotwell 🙏 hack for this is nasty parsing urls and dynamically generating config file
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Jake Casto
3 days
Why doesn’t Laravel support passing urls as multiple read/write connections? 😔 I have different usernames and hostnames for each connection it’s easier to copy/paste URL
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@PlanetScale
PlanetScale
3 days
You can now provision dedicated PgBouncers for your Postgres replicas. This gives you a connection pool that evenly distributes connections across your available replicas, making it simple to scale out read-only traffic.
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Jake Casto
3 days
"Where does the data come from?" is best answered by @alexbouchardd but tldr; they power A LOT of webhooks for Shopify Apps (2%+ last BFCM).
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Jake Casto
3 days
Alex @ Hookdeck launched Radar a few days ago, and I have gotten some great use out of it. Fairly regularly a brand will ask if webhooks are delayed to Layers or [insert X app], 99% of the time that delay is on @ShopifyDevs. Now I send them the radar page, point to the P90/P99
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Jake Casto
4 days
oh lawd he comin
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Jake Casto
5 days
Shawty cat (Maya) would never let Andrew Cuomo in her apartment. She’d say “a man… in my shawty apartment wdym”
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Jake Casto
5 days
i have a healthy obsession with feet
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Jake Casto
5 days
It smells like a chemo patient used the bar bathroom
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Jake Casto
5 days
I just heard that Soham Parkeh voted 8 times for Mamdani
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Jake Casto
5 days
I had GPT analyze the GIF and create a Google Doc. Like this tweet and I’ll DM you the full document.
@dtcpages
Harry Molyneux | CRO for Shopify Stores
6 days
If your Shopify checkout completion rate is below 60%, read this. You're bleeding revenue. We helped one supplements brand add $22 million in new ARR by focusing on optimizing their checkout. I made a a full document showing our exact checkout audit process. It covers the 4
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Jake Casto
5 days
Does anyone have mocks for Shopify Admin GraphQL w/ Wire Mock?
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Jake Casto
5 days
Ahhh my trademark attorney is raising their rates they want 500 quid / hour now
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@0x15f
Jake Casto
5 days
Our first version of re-ranking worked almost too well. It learned to predict what shoppers wanted with zero manual rules. The system looked at behavior, what someone had in their cart, what they had clicked before, and what they usually bought and made quiet adjustments. If it
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Jake Casto
6 days
Software vendor is rescheduling meetings an hour back because of daylights savings.... do they know they don't have to do that
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