A/B Testing Dashboard.Shogun now displays A/B testing status on the test dashboard so you can stay up-to-date on how a test progresses. And more updates coming soon! 🚀

🛍 New vs Returning Shoppers: Shogun can now track customers who have previously visited your site, enabling you to create unique page variants for new and returning shoppers to tailor the shopping experience to their needs.

📆 Day of the Week: Keep your pages fresh by queuing up new page variants to go live every day of the week to showcase featured products or daily deals.

⏰ Time of the Day: Display content at specific times for flash sales, new product releases, timed promotions and early bird specials with the Time of Day segmentation function.

Advanced Personalization Options.Enhance marketing campaigns and create more relevant shopping experiences with three all-new segmentation functionality.

Here’s what’s new in Shogun ⬇️. Shopify 2.0 Page Importer.Import your Shopify 2.0 pages into Shogun with a single click! Edit previously built Shopify 2.0 pages in Shogun’s visual editor, use the A/B testing and Personalization features, and add theme sections to any Shogun page.

Spotted on the 101 headed into San Francisco 👀🚀. You never know when you'll spot Shogun in the wild. (Although we are part of many e-commerce stores you shop at!)

"We don't know where to start with A/B testing" . We hear some variation of this ⬆️ often. A/B Testing can feel overwhelming if you don't know where to start. So we put together a free guide chock-full of A/B testing ideas, tips and inspiration:

“You can work on creating better and better ads or you can increase your conversion rate from one to two percent and now your acquisition costs are cut in half.” . Here's how Clear Within boosted their add-to-cart rate by 80% with one A/B test!

How does your conversion rate stack up in the industry?. If your e-commerce rate isn't up to par, we did a deep dive into CRO in our latest guide ➡️

Clear Within, a wellness brand specializing in clear skin supplements, recently showed what brands can achieve with the right amount of traffic and a willingness to experiment. Read the full story for how they boosted their add-to-cart rate by 80%!.

This year, we've built powerful optimization features so merchants can create optimized shopping experiences that turn visitors into customers. Take a peek at what's new in Shogun ⬇️

Planning a sale for Memorial Day weekend? Here's how to schedule your page to publish at the right time (and it doesn't require someone sitting and waiting with their mouse hovering over the "publish" button). ➡️

A strong conversion rate can make your other marketing channels more successful so keep digging and experimenting if you haven’t gotten to the bottom of your conversion rate woes.

✅ When in doubt, AB test. (Shogun has an easy-to-use AB testing tool for this very reason).

✅ Check how your site looks on mobile devices! A poor mobile experience can be a conversion rate killer.

✅ Check your site speed with Google’s Page Speed insights tool. In general, pages should load within 2 seconds.

✅ Look for poor quality or irrelevant traffic. Specifically, check for sudden spikes for no apparent reason because that’s a sign that bots are hitting your site. If it’s not bots, dig into affiliate traffic and traffic from display ads as they can sometimes be low-quality.

✅ Ensure you’re calculating the conversion rate properly. As a benchmark, the average ecommerce conversion rate is 2.5%.

"What’s going on with the conversion rate?" 😳. If you’ve ever felt the creeping dread when someone brings up this question in a meeting, know you’re not alone. Save this post so you have a plan and can say “That’s a great question, I’m digging into that.” Here’s what to dig into.