My entire mind creatively just centers around the romantic idea of being in an 80s film, driving a convertible Ferrari past palm trees at sunset, surrounded by pink neon lights, with a tanned brunette in the passenger seat - building the brand is just chasing this feeling 🌴🔮

I’m torn between continuing to double down only on core channels - meta, google/YouTube and growing influencer (option 1)- Or trying to find new incremental channels to diversify and (in theory) help drive lower or flat CAC while scaling spend (option 2) - There’s always 2

Some of deepest trenches ever been in my life on personal and business level currently, mind goes to a very very dark place very regularly, seriously question what is the point of anything in life sometimes if it’s no longer enjoyable - the good times rarely last but neither do

Flow state 😩⚡️

Dialled 🤹🏼‍♀️

wow Gemini 3 ULTRA is mental after 2 years on ChatGPT I've cancelled the subscription and switched over to pay 5x as much and it's well worth it 🤷‍♂️

Everyone talks about TAM and going after a very large TAM, which generally can be a good thing to do - However what is more important is ‘relative TAM’ - ie the TAM you can actually acquire at a CAC that makes sense for your model, whatever that is - These numbers are

Stepped back far far too much from the details in the past year to be honest, stopped enjoying any of it at all as a result - was doing too much ‘managing’ not enough doing the stuff I used to be good at and enjoy - it is a hard balance as ofc can’t do it all, but you really

The only way out is through ⛳️

Be > do > get not Do > get > be Something to think about 🔮

The great winter lock-in 🔐🚀🎯

https://t.co/0ettpb6sjc

Back on the pod 🫨

What most agencies are great at haha

Looking for a Dutch ecom operator/scaler/dropshipper to entirely run our Netherlands store launching Jan 2026 - The brief will be simple - here's a shopify account, here's the product, here's a rough CAC target, here's X amount of money/budget - go scale it - I don't care if

https://t.co/PlY8hxRbdN

Chaotic pub podcast with @JackRubin1 @oliverwhudson @happystackhq 🤭

The people that say it’s okay to fail either never have or come from money 🤷🏼‍♂️

In the deep dark middle period of trying to scale a legit business and physically force it to the next level navigating the plethora of endless new problems in all areas - fuck me being a solo founder is hard and lonely - doing it with insane investor pressure and a growing team