Omnicom Media Group
@OmnicomMediaGrp
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Client-First. Data-Led. People-Powered.
New York, NY
Joined April 2017
Join us at #CES2023 with @Meta’s Craig Goodfriend, @Salesforce’s @marcfmath, @Hearts_Science’s Wilson Standish, @IAB’s @ZoeSoon & our own @SostiR as they discuss marketing strategies to maintain long-lasting connections with consumers. #MediaLinked
https://t.co/8IKHBCnDFy
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Headed to CES? Please save the date for a front-row seat to OMD's expert panel as we debunk the complex perception of cleanroom technologies. Hear success stories from @WellsFargo, @CloroxCo, and @InfoSum. Register here: https://t.co/H5mPuwcNse
#CES2023
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Reinforcing its leadership in commerce, OMG is partnering with @Albertsons to target and measure #CTV via @TheTradeDesk.
digiday.com
OMG and Albertsons' retail media network are partnering on targeting and measuring CTV inventory accessed through The Trade Desk, the two companies announced at CES today.
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As the curtain rises on CES 2023, George Manas, OMD WW CEO tells Ad Age, "the perspective tends to be 5-10 years out, but @OMD_Worldwide is obsessing over immediate innovation.”
adage.com
The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out.
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Following a win of the LATAM business earlier this year, OMG has secured @KCCorp's 38-country EMEA media planning and buying account. Read more: https://t.co/lbrWXuGcT2
#EMEA #MarCom
campaignlive.co.uk
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"All retailers have an opportunity to sell ads," shared Megan Pagliuca, Chief Activation Officer at OMG, during her recent interview with @Beet_TV. Learn more about the opportunities available for smaller retailers here:
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In part 2 of this two-part interview, Florian Adamski, Global CEO of OMG, sat down with @MediaVillageCom’s Jeff Minsky to discuss the economy & how it will impact the future role of media agencies as first-party data & programmatic capabilities grow.
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OMG is the first holding group to invest in a company-wide certification program for its own operating system. Read more about our market-leading push for an Omni-certified workforce at @Adweek: https://t.co/qTwfSAFfzi
#MarketingCommunications
adweek.com
Since the Omni program launched in March, almost 10,000 employees across OMG Worldwide have become certified.
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OMG has been recognized as certified Amazon Marketing Cloud analytics practitioners at this year’s Amazon unBoxed event. As official partners of @AmazonAds, we look forward to accelerating our client businesses through our Amazon Marketing Cloud expertise. #AmazonPartner
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Sarah Clayton of @phdworldwide, @FireworkHQ CRO Jeff Lucas, Kristina Shepard of @Roku, and @KERVInteractive's Jay Wolff spoke about the multiple ways to deliver #shoppablevideo to drive sales.
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OMG's Michael Roca, actress and Modern Muze co-founder @Zulay_Henao, and Joe Bernard of @NGLCollective discussed how their organizations are creating long-term opportunities for brands and diverse content creators alike. #multiculturalmarketing
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Today at 4:30pm EDT, OMG's Global Commerce Lead, Rob Smolarski, takes the stage at #AmazonunBoxed to break down the role of #videocommerce in telling your brand story. See the details for this session: https://t.co/ca3gQRdvjY
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OMG's Megan Pagliuca and Kelly Metz sat down with @SmartMedia_Tech and DropYacht to discuss new approaches to #digitalidentity and outcome #measurement as it relates to #Web3.
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With @Netflix and @DisneyPlus opening up to ads, the field has exponentially increased. OMG's Kelly Metz spoke to @WSJ to help discern the three most glaring issues #CTV advertisers are facing today. https://t.co/RrlsyrdWX3
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OMG NA CEO Ralph Pardo, @OMD_USA's Britt Cushing, Chanelle Flavell of @Hearts_Science, and @phdworldwide's Michael Solomon discussed our clients’ biggest #inflation-related questions, concerns, blind spots – and even a few unexpected opportunities.
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Key Takeaway from 'Elevating Diverse Creators' OMG's Diverse Creators Network and @NGLsocial have partnered to help bolster the connection between Hispanic creators and our clients in order to provide more equitable media opportunities.
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Dru Sil represented OMG at @Digiday’s Media Buying Summit to explain how our Supply Chain IQ Score enables marketers to adjust their media spend to product availability in real-time without negatively impacting performance. https://t.co/GFkLad1eyE
digiday.com
Speakers addressed issues ranging from optimizing social campaigns to improving the data flow around supply-chain challenges, to tensions between DSPs and SSPs.
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OMG is proud to announce a new partnership with @NGLsocial, a #Latinx digital media company, and our Diverse Content #Creators Network to help bolster the connection between Hispanic creators and Omnicom clients.
adage.com
The partnership is aimed at expanding diverse media investment.
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Yesterday OMG hosted "The Future of Connection", a day full of panel discussions covering trending industry topics such as reimagining #measurement, #inflation-driven spending shifts, and the world of live #consumerexperiences. Stay tuned for key takeaways from each session.
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Florian Adamski, Global CEO of OMG, recently sat down with @MediaVillage’s Jeff Minsky for a conversation covering OMG’s vision for the future of media and why he remains enthusiastic about where the industry is and where it’s headed.
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