Josh Delander
@Josh_Delander
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NIL Strategy & Growth @ Invaluable Sports | Ex: Teamworks & Opendorse | Be a good person and bet on yourself
Minneapolis, MN
Joined December 2009
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Pinned Tweet
Some schools are on version 4 or 5 of their NIL plan.
Others are trying to get to V2 by doing what the others did. Unfortunately, that version is now out of date.
NIL is moving so fast. Feel for these administrators that have so much on their plates outside of NIL.
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Taxes?! Coming out of the
@NILSummit
in June, student-athletes told
@On3sports
they needed more tax guidance. Today, we’re announcing our partnership with Intuit
@turbotax
to provide SAs the education and tools needed for this tax season.
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A must-read. Shocked it took this long for someone influential to write about this. Relying on the average fan to pay college athletes highlights how broken the current system is.
By all means, incentivize the fans to give. Provide them something of…
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University Leaders: Athletes transferring to get money they believe sets them up for future success is bad.
Also University Leaders: We need to “transfer” conferences to get the most money possible to set us up future success.
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The inaugural
@NILSummit
kicked off a week ago and it was a massive success. Plenty of props to go around, but s/o out
@JasonBelzer
and
@jimcavale
specifically. Incredible event and it was great meeting so many of the NIL thought-leaders. Quick🧵 on the current NIL landscape.
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@PeteThamel
National media now talking about specific dollars that college athletes are making. I get it, but feels kind of wrong to out the player like this.
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@GoodmanHoops
20% on collective agreements is predatory, which is what you’re referring to.
20% is industry standard on “true NIL” deals secured by agents.
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I need to s/o my friend
@CoachMarchesano
for picking up win
#20
yesterday at PFW.
Leading her THIRD program to 20+ wins.
The overall record of those programs the year before Maria = 21-58.
Maria’s record in year 3 at those programs = 60-31 (and counting).
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Year 2 and now with an 8th conference win this season. PFW had 8 conference wins TOTAL the 5 seasons before
@CoachMarchesano
took over. Happy for you, Maria. 🫡
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Hourly reminder of how outrageous it is that fans are responsible for paying the players.
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Every company needs to do something NIL related ASAP. The PR and earned media are off the charts 📈. Proof?
FOS, SI, SBJ, On3, and others have all printed something because a DOG got an NIL deal.
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It's been months in the making, but we're bringing a first-of-its-kind revenue opportunity to college athletics for football season—$250,000+ per school. So thankful for the first movers who saw the vision.
Shoot me a DM if you're conference/athletics staff or a collective.
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Massive news from earlier in the week. Zach, Jim, James, Anna, and many others continue to make all the right moves in this space. Best career move I’ve ever made was joining this company.
Sky is the limit! 🚀 🌙
1/4 Today, we closed $65 million in Series E funding for
@teamworks
and announced the acquisition of ARMS Software — the leading recruiting management, compliance, and process automation software.
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A collective, endorsed by the AD and multiple head coaches, unilaterally canceling contracts with athletes isn’t going to be the straw that breaks the camel’s back. But that camel sure is struggling right now.
Everyone is pleading for a better way. Let’s get there.
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NIL Collectives — Please stop doing licensing deals on consumer products. You’re overwhelming your fanbase for a % of dollars that won’t move the needle.
If you’re not receiving 60-80% of the profits then you’re being used. There’s a better way…
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So so so pumped for this. Looking forward to celebrating and connecting with so many in this industry. If you want a fun ice breaker, ask why I’m in a Charlotte hotel washing child vomit off of my clothes when I was scheduled to be in ATL tonight. Kicker: I don’t have a child.
Tomorrow night, a new college sports legacy will begin by recognizing the outstanding achievements of student- athletes’ off-the-field endeavors at the inaugural
#NILAwards
hosted at the
@cfbhall
.
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Student-athletes are asking for more tools and resources.
@INFLCR
strives to provide SAs the best - which is why we’re so excited to partner with
@On3NIL
.
@ShannonTerry
,
@GrantFrerking
, and team of engineers and data scientists have been so great to work with. Big things ahead 📈
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The NIL industry is certainly evolving, but this trend is here to stay. Schools are becoming more involved and states are changing their laws to allow it.
Can’t wait for what’s to come 👀🌎
Through its partnership with INFLCR, the University of Michigan has opened its VICTORS Local Exchange program to the public to expand its ongoing Name, Image and Likeness (NIL) program for student-athletes.
» |
#GoBlue
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@jordan64g
@ShamsCharania
@TheAthletic
@Stadium
lol get outta here. D’s and Suns have both played for the title in the last 5 years.
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Why this is exciting for athletes/partners/industry:
*Simplification* for athletes that are already stretched thin.
*Access* to more opportunities without having to do extra work.
*Competition* each company here wants to be the one that provides the most value to athletes.
Not one, not two, but FOUR marketplaces are partnering with us to expand the way student-athletes find access to NIL opportunities on INFLCR!
1⃣
@marketpryce
2⃣
@TheMOGLApp
3⃣
@NOCAPSports
4⃣
@EmbassySocial
Get the full scoop:
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Wow. This is significant and unlocks so many cool opportunities for athletes, brands, and collectives.
This is a pretty significant change to the NCAA’s
#NIL
guidelines that was
issued last week that hasn’t gotten attention.
Athletes are now allowed to engage in NIL activities while “on-call.”
Meaning during practice, pre/post-game, press conferences, and on court celebrations.
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@LateKickJosh
Lincoln —> USC was a business decision
USC —> B1G was a business decision
Cohen —> USC was a business decision
If everyone else is making business decisions, why shouldn’t Caleb?
As a fan, I hope he plays, but we can’t be mad at him (or his advisors) if he chooses not to.
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Executive Director of an NIL Collective ➡️ Interim AD.
Interesting move by Colorado State.
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The NIL-specific resources Intuit TurboTax will be committing to this will benefit athletes for many years ahead. Taxes aren’t the most exciting topic, but this exclusive partnership is a major value-add for
@INFLCR
SAs. Read more 👇
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Every Division I AD should read these three sentences.
ADs are losing great coaches to schools that understand the importance of a robust NIL infrastructure.
This relates to all levels of DI. JMU brought their collective director when recruiting the football coach from Holy…
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Meta’s most expansive NIL effort to date. Incredible opportunity for
@INFLCR
athletes.
@DevSSethi
and
@Meta
have big plans for college athletes. This will be fun.
news this morning:
@Meta
is partnering with
@Teamworks
'
@INFLCR
to scale its NIL inroads. the central goal is to educate college athletes (who are using social in a huge % of NIL deals) and help them maximize NIL earnings on facebook + instagram.
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It’s -2 degrees.
Tested positive for Covid yesterday.
The Vikings got embarrassed on National TV last night.
But the sun is shining and I’m so excited for what 2022 is going to bring personally and professionally. Let’s do this, y’all. 📈
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This is a really big deal. Who benefits?
Every athlete, sport, and school can.
Want a softball jersey with your favorite player’s name and number on it?
@nil_store
makes that possible.
Basketball? ✅
Baseball? ✅
Football? ✅
You get the point.
So many cool things coming.
Our new Global Exchange partner,
@campus_ink
& their NIL jersey solution
@nil_store
, bring revenue potential to student-athletes & client institutions through co-licensed apparel!
Campus Ink & The NIL Store have been on the rise & received a recent investment from Mark Cuban 📈
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Unpopular Opinion: NIL micro transactions from fans is not the future of NIL.
It’s a huge TAM, which is why many companies are trying to tap into this, but economics and common sense tell a different story.
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45+ collectives already using
@INFLCR
. Now we introduce a fundraising and member management platform that plugs into a collective’s existing site. 100% of the dollars raised will go to the collective. 100% of the dollars distributed will go to the athletes.
INFLCR has launched INFLCR Collectives, which allows NIL entities to centralize fundraising, and oversee member management and athlete payouts.
CEO and founder Jim Cavale recently told On3's
@EricPrisbell
: "I think collectives are here to stay."
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3 more ✅ this week for
@INFLCR
!
- Hosting camps ✅
- Private lessons ✅
- Merchandise ✅
- Podcasts ✅
- Memorabilia ✅
- Autographs 👀
- Streaming 👀
- Substack/Patreon/SubText ✅
- Shopify/Etsy/Spring ✅
- Small business ❌
- Social media ✅
- Appearances ✅
- Others ✅✅
A revolutionary day in college sports.
Now, NCAA athletes can monetize NIL through:
- Hosting camps
- Private lessons
- Merchandise
- Podcasts
- Commercials
- Memorabilia
- Autographs
- Streaming
- Substack/Patreon
- Shopify/Etsy
- Small business
- Social media
h/t
@sydlarge18
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Non-football reaction:
While other conferences get picked apart, the Big East should be moving to create a basketball super conference. Get Duke, Kansas, Arizona, Gonzaga, etc, and go all-in on basketball. Those media rights would pay out more than Pac12/Big12/AAC.
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New Balance, Puma, or Under Armour…who will be
#3
behind Nike and Adidas in 5 years?
@newbalance
making a smart bet on
@RichPaul4
🫡
BREAKING: Klutch Sports CEO Rich Paul is launching a new sportswear brand this spring — Klutch Athletics — in partnership with New Balance.
“I’m thrilled to create Klutch Athletics to focus on supporting athletes and the communities in which they live and play,” said
@RichPaul4
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NCAA: Athletes need protections from making bad deals and signing away their rights.
FSU & Clemson: We need to sue because we made a bad deal and signed away our rights.
🍎 to 🍊's but the storylines in college sports are quite comical.
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@RossDellenger
It’s related to their year-long superdog contest. Lee can only beat Pat if Iowa wins. Pat can’t lose if he copies Lee.
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Man,
@jimcavale
dropping knowledge with
@steph_steeples
on what's happening in the NIL landscape. Also does a great job explaining our new partnerships with
@on3
,
@marketpryce
,
@NOCAPSports
, and
@TheMOGLApp
. via
@YouTube
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A full analysis of the first 6 months of NIL would have Gymnastics in the top 5 — pushing out Baseball — and closer to Men’s Basketball than most would think. Further showing the positive development NIL has been for women’s sports.
Through 6 months, these sports brought in the biggest cut of NIL compensation, per
@opendorse
📊
1️⃣ Football - 47.1%
2️⃣ Women’s Basketball - 27.3%
3️⃣ Men’s Basketball - 15.6%
4️⃣ Women’s Volleyball - 2.4%
5️⃣ Baseball - 1.1%
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@On3NIL
@Pete_Nakos96
@CutonDime25
@On3sports
@JasterAthletes
@Alliance_412
@jeremycrabtree
@jordonr
@Pitt_FB
@EricPrisbell
@mzenitz
@OklndOriginals
@goldbergja33
continues to find new ways to provide value!
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Super conferences. Three conferences will end up paying players.
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PPV but to listen to the players mic’d up on the court/field.
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I will never understand why the t-shirt toss at basketball games turns up the crowd like it does.
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Collectives covering buyouts on other collective contracts is going to be a hilariously stupid twist to NIL.
Dear Student-Athletes,
You're free to enter the portal. But if you breach a contract with a collective, don't be surprised when:
1) you don't get your agreement paid out; or
2) you get sued when you don't fulfil your deliverables
Adult decisions have adult consequences.
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Finally can announce this one!
@spring4creators
is leading the way with influencers/creators, now they’re helping NCAA athletes design and sell branded merch. Give Spring the design and they do the rest.
👀
@KierstenLanders
Our newest Exchange collaboration:
@spring4creators
. A platform where athletes can create a digital store and sell branded merch to their fans on social 👕📲
Read about the new NIL opportunity below ⤵️
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“Do not choose the easy path. Do not choose the easy way. Choose the hard path and make a difference.”
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This day always feels like Christmas morning to me. Bring on the upsets. Bring on the buzzer-beaters. Bring on the bracket-busters.
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Special coach. Special team. Bright future.
It’s really hard to articulate what this team has accomplished in 3 short yrs. It’s takes a special group to go from 1 to school record in wins in that short of a time. But their impact on this school & city has reached far beyond wins & losses.
What a ride…so much fun. 🫶🏽💛🐘
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💰This partnership allows athletes to make money just by texting with their fans.
@JoinSubtext
is such an easy and fun way for all athletes to engage with their fans in a new way💰
I've got all the details on
@INFLCR
's new partnership with
@JoinSubtext
that will allow student athletes to monetize their NIL by creating subscriber bases through SMS texting.
#sportsbiz
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The NBA is such a great product at the moment. Superstars, emerging stars, great pace of play, drama…it has it all.
Steph, Zion, KD, and now LeBron are missing significant time and the product hasn’t suffered.
My unsolicited thoughts.
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ACC realignment greatly increases the importance of a strong NIL infrastructure on ACC campuses.
If you want a share of the performance incentives available each year, having the best players will help.
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A lot of companies are scaling back right now, but we’re adding more ⛽️ to the 🔥.
“The firm has raised its talent level since the Series C round and will continue to recruit the very best sport tech entrepreneurs.”
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Commissioner McGlade is one of the best out there! Love this. Congrats
@momash09
,
@shak_inabox
,
@twstephensmedia
,
@JT_SportsINFLCR
, and KB.
The Atlantic 10 and
@INFLCR
have formed a partnership to provide all A-10 institutions with the resources and technology necessary to support their student-athletes' opportunities related to name, image and likeness (NIL).
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LSU baseball player giving back his scholarship due to NIL success. More attention needs to be on stories like this instead of message board speculation.
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Now TikTok joins the party. Huge sports news to start the week.
@INFLCR
continues to load up with tools/features/partnerships that help student-athletes.
TikTok secures significant partnership with industry leader
@INFLCR
to help student athletes build their brand, monetize their NIL.
@NILNewsstand
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Another team-wide deal here.
@dreamfieldco
getting creative and involving crypto. Congrats
@CStaniscia
and crew!
The newest team-wide NIL endorsement deal is here: A 4-month-old crypto company is offering every FSU football player $500 in the month of September.
The inspiration? Rival Miami’s team-wide deal announced last month.
“We’ll see more of this.”
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Only 4% of NIL transactions have been between athlete & fan (
@axios
). Will that number grow? Probably a little, but everything tells us that number will not be significant.
Brand dollars, collectives, and licensing will continue to be the dominant revenue streams for athletes.
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At the Vikings/Saints game in London. Even if the Vikings win by a million, the best part of being here is seeing all of the random jerseys. Best ones I’ve seen:
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5:20am in Greece. Best wedding ever. But I keep refreshing for Florida/Utah and Notre Dame/Ohio State. Nothing better than college football.
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In my pinned tweet from almost a year ago, I had questions about group licensing as it was still evolving in college. Questions are answered. It’s clear that
@tbgusa
works tirelessly to support SAs and to maximize opportunities. Thrilled to announce this.
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The most expensive and useless piece of paper has arrived.
@packers
fans are crazy though. Merry Christmas, Dad.
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Superstars.
Big name coaches.
Great marketing/growth.
Bad weather across half the country.
Women’s basketball is going to do some big numbers tonight 📈👀
#WFinalFour
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@DarrenHeitner
The NCAA telling schools they can only facilitate deals for athletes that disclose their contracts is wild.
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Great game. Refs blew a call that would’ve given Boise State the lead though. The blue turf looks amazing in person.
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Easy and fun to connect NIL to Miami’s success. Lots of big $ boosters across the country are going to be hit up tonight. But the other FF schools are SDSU, FAU, and UCONN. Don’t get carried away…NIL has nothing to do with why those schools are there.
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12/5/23 - Project DI introduced, potentially allowing schools to enter NIL deals with athletes starting August 1. 95% of college athletics rejoices.
4/3/24 - House lawyers agreed with the above.
4/4/24 - NCAA does a 180 and now complicates matters worse. Upsetting the 95%. 🤦♂️
Schools will soon be permitted to facilitate NIL deals for athletes by contracting with third parties, such as multimedia rights-holders & collectives, according to revised legislation before DI Council this month.
“In-house NIL” inches closer to reality
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Troy University offering all students-athletes a NIL class. “…this also has great potential in a city like Troy because of the number of small businesses.”
Smart move and one we’re working with other campuses to replicate.
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Hats off to
@bergmantweets
,
@nicklord20_
,
@AydenSyal
, and
@WimbushB7
for their forward thinking. Each leader only wants what’s best for the SA. Each company is focused on the core ethos of what NIL legislation was supposed to be. Both points are proven through this partnership.
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If you know anyone that would be a great fit, please have them reach out. Cool role. Cool people (biased). Cool company (biased but facts).
🚀🚀
🚨
@INFLCR
is growing!
Come shape the future of NIL with us and join the family.
@Josh_Delander
@DanielleJTate
@Nikki_Schulz
@mcjordan87
@betsy_teamworks
@jimcavale
@ZMaurides
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We all know the system is messed up. I’m not this righteous athlete supporter, but it has been reported a lot lately about athletes being attacked on social media. Pete’s post is fueling more of that.
*Maybe* Damien wants to make $250,000 and play in the Big XII closer to home.
Sources: Oregon State star running back Damien Martinez has informed Oregon State coaches he intends to enter the portal. He was set to make more than $400,000 to play at Oregon State this year.
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@darrenrovell
@SportsBizMiss
@DarrenHeitner
This is great for Johnell and his family.
Got this text from a basketball coach “Maybe its the cynic in me, but a known Cuse booster paying a current FAU player seems fishy”.
Nothing to worry about here, right
@DarrenHeitner
?
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Fanatics is unstoppable. Making all the right moves. The blanks needed for these jerseys have been so hard to come by…of course Fanatics pulls it off. Big announcement for college athletes.
Fanatics is joining OneTeam Partners to secure group rights for college athletes in a nationwide jersey program.
The deal is set to allow jerseys with the names and numbers of college athletes.
Customizable Nike, Adidas, and UA football jerseys will begin selling in the fall.
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@PeteThamel
Big buyout from Indiana. Hopefully Penn State is saving some money and putting that towards the collective.
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Seeing successful football players like
@_MoIbrahim
go undrafted highlights the value of NIL. For a lot of athletes, their earning potential is highest while in school.
Keep this in mind when you read the negative commentary re: transfers/NIL. 4-5 year window to maximize $.
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“Sports were about the athletes…a salable commodity that’s being undervalued.”
A belief held by Arnold Palmer’s agent in 1960 is very relatable to what’s happening in college athletics today.
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Combing each line of each new bill to ensure the public is aware of what legislators are trying to do under the guise of “protecting athletes”.
Salute, Mit 🫡
Wish you were in Indy this week. There’s a better way to *fix* all of this.
That’s correct.
NCAA rules created pursuant to, or consistent with, the bill would be exempt from all federal and state laws.🤯
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S/o to the squad that brings this to life
@NeetaSreekanth
@DanielleJTate
@Nikki_Schulz
@mcjordan87
@peytonstg
🚀
@INFLCR
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But… I’m reading all these tweets tonight that the student athletes must be protected from NIL.
BREAKING:
@TexasFootball
RB Bijan Robinson has signed an NIL deal with Lamborghini of Austin. 🔥
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Teamworks raised $50M after hiring
@peytonstg
and now Athletes Unlimited raises $30M after her first season in the league. Coincidence?? 👀
Athletes Unlimited has secured $30 million in its first outside funding round.
The multi-sport women's league began with softball in mid-2020 and has evolved to run volleyball, lacrosse, and basketball leagues.
More details from
@achristovichh
⤵️
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Athlete marketing or influencer marketing, in general, isn’t great for bottom of funnel marketing. Athletes/influencers are fantastic for top of funnel, and that’s how they should be used/measured. The issue with that, very few companies have significant $ for awareness plays.
NEW EXTRA POINTS:
I've done several NIL deals before. Ideally, I'd do more this year, instead of spending my limited marketing budget on other ads
But doing it *profitably* has been a major challenge. And I suspect I'm not the only brand having problems
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You can support standout basketball players cashing in and moving up levels. But, man, do I empathize with the leagues that are becoming feeder programs.
There are ways for conferences to use it to their advantage though -- a few innovative Commissioners will do just that.
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@darrenrovell
@DarrenHeitner
She will probably deliver in a very favorable way. Her large audience is now engaged w/ her recovery. She might even have more time to create quality content w/ Gatorade. She’s not repping Gatorade on the court, right? So how does the injury negatively affect the partnership?
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