On3 NIL
@On3NIL
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Home for NIL, Sports Business, Collectives, and the On3 NIL Valuation | @On3sports
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LSU's Angel Reese has signed an NIL deal to join this year's SI Swimsuit edition. Reese and Livvy Dunne are the only two college athletes to ever be featured in the swimsuit issue.
She has a $1.4 million On3 NIL Valuation.
Story from
@Pete_Nakos96
:
750
2K
19K
Angel Reese has landed a new car and NIL deal with
@MBOBR
in partnership with Bayou Collective and MatchPoint Connection.
On3 confirmed part of the car was paid off by the deal, while Reese also paid for part of the vehicle.
Details from
@Pete_Nakos96
:
192
1K
9K
Lane Kiffin did not hold back his thoughts on NIL at SEC Media Days😳
Story:
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7K
LSU's Angel Reese is closing on 2 million social media followers. Her camp is evaluating possible shoe deals, according to her agent Jeanine Ogbonnaya.
Ogbonnaya has also reached out to Mattel about a partnership with "Bayou Barbie."
"All things are on the table."
More from…
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EA Sports has partnered with OneTeam to facilitate athletes' names and likenesses in the 2024 college football video game, a source confirmed to On3. ESPN first reported the news.
Story via
@Pete_Nakos96
:
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Brock Bowers has made the decision to not accept any deals from collectives, directing funds to his teammates and other Georgia athletes.
Instead, his NIL focus will be on brand agreements.
More from
@Pete_Nakos96
:
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Crimson and Cream announced Friday it’s signed or has offered a
#NIL
deal to the entire 115-member
#OU
football roster. Deals include every player on scholarship, walk-ons, transfers and even mid-year enrollees.
#BoomerSooner
Details from
@JeremyCrabtree
:
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Iowa's Caitlin Clark has become Fanatics’ top-selling athlete in the NIL Era, surpassing Shedeur Sanders.
More Clark-branded merchandise was sold in less than 24 hours after she broke the NCAA women's scoring title than any other individual college athlete has sold since NIL…
22
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2K
Ole Miss quarterback Jaxson Dart has made NIL history, becoming the first athlete to sign with a private jet company.
Through the deal with Nicholas Air, he can use the company's fleet of jets for travel, training and philanthropy.
More via
@PeteNakos_
:
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Oklahoma QB Dillon Gabriel has donated money from his NIL deals to fund youth sports uniforms and retreats with his new teammates.
“I think it’s beautiful that we get to learn this at a young age.”
Story from
@AndyWittry
:
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BREAKING: Each member of the South Carolina women's basketball team is receiving NIL deals that will total $25,000 or more this season.
@TheGarnetTrust
and NOCAP Sports will be running point.
Story by
@Pete_Nakos96
:
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Tennessee receiver Jalin Hyatt has inked an NIL deal with Hyatt Hotels & Resorts.
As part of the agreement, he is gifting his teammates a generous hotel credit similar to their stay at the Orange Bowl, sources indicated to On3.
More from
@Pete_Nakos96
:
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LSU’s Angel Reese and Flau’Jae Johnson are starring in a new “Dormz” commercial for Amazon 👀
The NIL stars hold On3 NIL Valuations of $1.6 million and $1.1 million, respectively.
More via
@Pete_Nakos96
:
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1K
Angel Reese has signed an NIL deal with Starry, promoting the soda in a commercial next to Karl-Anthony Towns and Zion Williamson🥤
The LSU star has a $1.4 million On3 NIL Valuation.
More from
@Pete_Nakos96
:
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NEW:
@Lane_Kiffin
may have a new favorite NIL deal.
Tennessee's Hendon Hooker has signed with French's Mustard, paying homage to the bottle thrown on the field last year against Ole Miss.
Spyre Sports brokered the deal.
More from
@Pete_Nakos96
:
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Anthony Richardson has become the first Florida athlete to sign an NIL deal with Gatorade. The sports drink was first developed in Gainesville in 1965.
The QB is promoting the SEC's Game Day Challenge in partnership with Gatorade.
Story by
@Pete_Nakos96
:
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1K
Using NIL earnings to give back to the local community? That’s exactly what
@UMichFootball
RB
@blake_corum
is doing with his “Giving Back 2 Give Thanks” campaign.
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K-State running back Deuce Vaughn will be riding around the Little Apple in a Porsche Cayenne through his
#NIL
deal with Robbins Motor Company. 👀
Story by
@JeremyCrabtree
:
#EMAW
#KStateFB
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NEW: Florida quarterback Anthony Richardson has signed more than $1 million worth of NIL deals this college football season, multiple sources have told On3.
More from
@Pete_Nakos96
:
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Ohio State’s Marvin Harrison Jr. has signed seven NIL deals since March.
Ohio State isn’t the place for recruits to focus on NIL, though. The focus remains beating Michigan and winning national titles.
More from
@Pete_Nakos96
:
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The Foundation held a signing event Tuesday, inking NIL deals with enrollees Carnell Tate, Jermaine Mathews, Jelani Thurman, Noah Rogers + Malik Hartford.
The message was clear: Come to Ohio State, NIL opportunities will follow.
More from
@Pete_Nakos96
:
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USC wide receiver Jordan Addison signs NIL deal with United Airlines✈️
@AndyWittry
with details:
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Florida State's Keon Coleman has signed an NIL agreement with Raising Cane's🐓
The wide receiver has six touchdown catches in four games. He's gained over 30K social media followers in less than a month.
More via
@Pete_Nakos96
: :
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Ohio State tight end Cade Stover and Oklahoma linebacker Danny Stutsman are the latest to ink NIL deals with Snickers.
Stover has a $614K On3 NIL Valuation. Stutsman’s sits at $307K.
More via
@Pete_Nakos96
:
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NILSU has taken over the Women's NIL 100 🐯
1. Livvy Dunne - $3.4 million
2. Angel Reese - $1.4 million
3. Flau'jae Johnson - $812K
Story from
@Pete_Nakos96
:
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South Carolina quarterback Spencer Rattler has picked up his new matte black G-Wagon today from Dick Dyer Mercedes-Benz thanks to an NIL deal.
Current retail price for the 2023 G-Wagon is $139K.
More from
@Pete_Nakos96
:
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Tennessee quarterback Hendon Hooker has inked a partnership with Mercedes-Benz of Knoxville.
As part of the agreement, he has signed a lease for a Mercedes-Benz GLE 53. Hooker has a $1 million On3 NIL Valuation.
More from
@Pete_Nakos96
:
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LSU gymnast Livvy Dunne has signed an NIL deal to join this year's SI Swimsuit edition. She's one of the only college athletes to ever be featured in the magazine.
She holds a $3.5 million On3 NIL Valuation.
Story:
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BREAKING: Iowa star Caitlin Clark has signed a multi-year NIL deal with Gatorade.
Repped by Excel Sports, Gatorade is donating $22K to the Caitlin Clark Foundation as part of the deal.
More via
@PeteNakos_
:
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Many high-profile athletes have shared some part of their NIL deals with teammates — and even coaches or stadium employees.
Athletes say NIL deals have helped bring teammates together, rather than tear locker rooms apart.
Story from
@AndyWittry
:
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NEW: Tennessee quarterback Joe Milton has re-signed with the NIL collective, The Volunteer Club.
The Orange Bowl MVP will compete for the starting job next season. He will appear at events and post on social media for the club.
More from
@Pete_Nakos96
:
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Freshman All-America Harold Perkins has signed a NIL deal with Sunshine Quality Solutions, a 17-location John Deere dealer located throughout Louisiana.
The LSU linebacker has a $613K On3 NIL Valuation.
More from
@jeremycrabtree
:
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BREAKING: Iowa's Caitlin Clark has become the first college and female athlete to sign an NIL deal with State Farm.
The reigning National Player of the Year could appear in commercials and events repping State Farm.
More via
@Pete_Nakos96
:
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Florida's Parker Valby has become the first female track and field athlete to sign an NIL deal with Nike.
The SEC and NCAA outdoor champion in the 5000 meters will be able to rep the swoosh in all of her events with the Gators.
Story via
@Pete_Nakos96
:
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Jim Harbaugh continues to be an outspoken voice on athletes earning a larger share of dollars.
The Michigan coach weighed in again Sunday.
"I’m using my voice and I would take less money for the players to have a share.”
Via
@PeteNakos_
:
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LSU's Angel Reese had a $371k On3 NIL Valuation entering March Madness.
Her valuation is now at $1.3 million, which is the top-ranked valuation in women’s basketball 📈🚀
More from
@Pete_Nakos96
:
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FedEx is committing $25 million over the next five years to Memphis’ NIL efforts. The brand is making a huge financial commitment to its hometown university.
FedEx’s investment guarantees Memphis can compete in the NIL landscape.
via
@PeteNakos_
:
73
175
875
What a deal for
@Bijan5Robinson
! The
@TexasFootball
RB will promote upcoming fights and exclusively appear on shows. He is the first collegiate athlete to be signed by
@dazngroup
.
4
82
841
Rutgers guard Paul Mulcahy used an NIL deal with New Brunswick City Center to provide restaurant gift cards to 260 student managers, band members and security staff.
“I’m super thankful for who you guys are and what you guys do.”
Story from
@AndyWittry
:
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NEW: Colorado cornerback Travis Hunter has signed an NIL deal with Phil Long Ford of Chapel Hills.
He has a $1.7 million On3 NIL Valuation.
More from
@Pete_Nakos96
:
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The Nebraska-focused NIL collective 1890 Initiative has signed a $5 million partnership over 10 years with the Nebraska Crossing outdoor lifestyle center and JUSTDATA.
The deal is earmarked specifically for Husker volleyball.
Details via
@Pete_Nakos96
:
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97
831
Arkansas running back “Rocket” Sanders has partnered with Huggies.
“As you know, my son is my top priority,” he said in a video.
Huggies will donate up to two million diapers through the campaign.
More from
@AndyWittry
:
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NEW: Notre Dame's Sam Hartman has signed an NIL deal with Beats by Dre, gifting his entire team headphones 🎧
Vayner Sports, which reps the quarterback, confirmed the partnership. Hartman has a $1.1 million On3 NIL Valuation.
More via
@Pete_Nakos96
:
15
91
791
Colorado star Travis Hunter has added an NIL deal with WaterLand Co. The company produces polarized fishing sunglasses🎣
The former five-star plus+ prospect has a $1.7 million On3 NIL Valuation.
Story via
@Pete_Nakos96
:
16
68
791
Georgia quarterback Stetson Bennett has signed partnerships with AARP and Synovus Bank.
The quarterback is nearing $1 million worth of NIL deals, per ESM's Jeff Hoffman. He holds an On3 NIL Valuation of $937,000.
More from
@Pete_Nakos96
:
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UNC center Armando Bacot will appear in season 3 of hit Netflix series “Outer Banks.” Bacot is set to play a character named “Mando.” per
@RossMartin_IC
Read more HERE:
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NEW: Ahead of the College Football Playoff semifinals, Michigan's J.J. McCarthy is capitalizing on his NIL.
The quarterback has become the latest athlete to sign an NIL deal with Bose. Valiant Management facilitated the deal.
More from
@Pete_Nakos96
:
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The Florida State-driven NIL collective The Battle’s End is expanding its front office, further proof of the evolution of NIL collectives.
A senior consultant at Deloitte, Max Moody has been hired as the full-time COO.
Details via
@Pete_Nakos96
:
15
104
739
South Carolina quarterback
@SpencerRattler
has yet to make a decision on his NFL future.
But in the meantime, he's cashing in on his major
#NIL
brand. He just inked a partnership with Dick Dyer Mercedes-Benz.
#SpursUp
🤙
Details from
@JeremyCrabtree
:
21
73
740
Two Kentucky boosters have combined funds to pledge $4 million for NIL, giving Mark Pope immediate backing, according to
@KySportsRadio
.
Read:
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748
Texas A&M wide receiver Evan Stewart has an NIL deal with the luxury fashion brand Coach.
The former five-star plus recruit led the Aggies with 649 receiving yards last year. LSU's Angel Reese also has a deal with the brand.
More from
@Pete_Nakos96
:
5
62
738
LSU’s Flau’jae Johnson has inked an NIL deal with The Athlete’s Foot and will help open the brand’s new location in Baton Rouge.
The Roc-Nation signed rapper has a $1.1 million On3 NIL Valuation.
More:
8
120
731
The entire Florida offensive line has inked an NIL deal with Gainesville's own Sonny's BBQ 💰
More from
@Pete_Nakos96
:
2
115
718
Florida cornerback and former five-star recruit Jason Marshall Jr. has inked a deal with car customization company Magnuson Performance.
The deal was brokered by VIP Sports Management.
More from
@Pete_Nakos96
:
5
90
716
The Longhorn-driven collective Texas One Fund is hosting a concert at DKR on May 18 to raise NIL dollars.
Brooks & Dunn and Ryan Bingham with The Texas Gentlemen will be performing. Tito’s Vodka has signed on as the title sponsor.
More from
@PeteNakos_
:
54
108
708
Florida lawmakers will have conversations this week on the CFP's slight to Florida State.
Rep. Chip LaMarca to On3: “The CFP slight is so clear that it will cause conversations this week when we’re up for committee meetings.”
More via
@PeteNakos_
:
44
85
705
Eight Ohio State football players are starring in a new ad for Chipotle thanks to NIL:
▪️ Cody Simon
▪️Caden Curry
▪️Marvin Harrison Jr.
▪️TreVeyon Henderson
▪️ Tommy Eichenberg
▪️Miyan Williams
▪️ Jordan Hancock
▪️ Joe Royer
More via
@Pete_Nakos96
:
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NEW: A EA Sports spokesperson confirmed to On3 its college football franchise will return next summer 🎮
“We’re looking forward to delivering it in Summer 2024."
Details via
@Pete_Nakos96
:
12
164
672
“They’re a sleeping giant that’s about to flex because of their NIL muscles.”
Auburn-focused NIL collective On To Victory has raised around $13 million. That may just be the start, especially with the right head coach.
More from
@jeremycrabtree
:
25
121
658
LSU quarterback Jayden Daniels has inked an endorsement deal with Raising Cane's. The Baton Rouge-based chain has become an active brand in the NIL space.
The preseason All-SEC selection has a $566K On3 NIL Valuation.
More via
@Pete_Nakos96
:
7
69
654
Athletes from the Oklahoma football, basketball & softball teams will receive $500 in credit at Hal Smith Restaurants. Brokered by the Crimson & Cream NIL collective.
It's believed to be one of the largest NIL campaigns to date.
More via
@Pete_Nakos96
:
17
76
640
USC's Caleb Williams has inked a season-long NIL deal with United Airlines ✈️
The reigning Heisman winner will promote the airline's 127 nonstop flights for college football season. He has a $2.6 million On3 NIL Valuation.
Details via
@Pete_Nakos96
:
16
84
642
Prime Video has greenlit The Money Game, a docuseries that will follow the 2023-24 LSU athletic season 👀
LSU's NIL success will be a focus, following Angel Reese, Flau'jae Johnson, Livvy Dunne and Jayden Daniels.
More via
@PeteNakos_
:
5
145
637
Florida Gov. Ron DeSantis has signed HB 7B, amending the state's NIL law. Coaches will be allowed to assist in deal facilitation.
Billy Napier and Mike Norvell were on hand for the signing, along with athletes from both schools.
More from
@Pete_Nakos96
:
25
128
629
Tennessee QB
@Nico_Iamaleava8
announced his first nationwide
#NIL
deal through a new agreement with health and wellness supplement company
@ForceFactor
.
@JeremyCrabtree
has more on the deal facilitated by
@SpyreSports
:
@Volquest_On3
@Vol_Football
#GBO
8
59
626
Tennessee fans have a way to support Bru McCoy, who underwent surgery on Sunday morning for an ankle injury.
The Volunteer Club has launched an autograph print of the receiver, with 80% of sales going back to him thanks to NIL.
Story via
@Pete_Nakos96
:
5
114
623
NEWS: LSU star Angel Reese has signed with Goldman Sachs One Million Black Women.
The SEC Player of the Year is starring in the national TV commercial with her mother. It’s her first NIL advocacy partnership.
More via
@PeteNakos_
:
15
109
625
NEW: Tennessee wide receiver Cedric Tillman has signed an NIL partnership with Bojangles to promote their Tennessee-themed Big Bo Box.
The deal was brokered by VaynerSports.
More from
@Pete_Nakos96
:
7
89
623
USC's Caleb Williams has joined
@PlayStation
's Playmaker program, joining the likes of LeBron James and Ja'marr Chase.
The Heisman Trophy winner has a $2.6 million On3 NIL Valuation.
More from
@Pete_Nakos96
:
11
74
613
Ethan Downs has accomplished a lot in his career at OU. Yet, Downs is about to do something that’ll rank at the top of his lifetime achievement list – get married. And he’s using his NIL to make his wedding day unforgettable.
Story by
@JeremyCrabtree
:
3
54
610
A ride in a private jet. A meet up with Derwin James. A ticket to the Super Bowl.
How the Florida State-focused NIL collective Battles End orchestrated Trey Benson and Jordan Travis' trip to Phoenix.
More from
@Pete_Nakos96
:
6
92
608
Speaking with On3, NFF CEO and former Big 12 commissioner Steven Hatchell weighed in on Big Ten-Michigan.
"If this were happening in February or March, relative to football, there wouldn’t be the push. ... You just can’t have a rush to judgment.”
Read:
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109
612
Nebraska starting quarterback Jeff Sims signed an NIL deal with AKRS Equipment, a John Deere dealer with 27 locations throughout Nebraska and Kansas.
Sims has an On3 NIL Valuation of $107,000.
More from
@JeremyCrabtree
:
5
47
607
Anthony Richardson's NIL stock is only going up 📈
The Florida quarterback's On3 NIL Valuation has climbed to $1.1 million — a 105 percent increase from last week.
More from
@Pete_Nakos96
:
15
119
601
Tennessee quarterback Joe Milton has inked an NIL deal with Beats by Dre, gifting his entire team Beats Studio Pro wireless headphones.
Last year's Orange Bowl MVP has a $838K On3 NIL Valuation.
More via
@Pete_Nakos96
:
12
105
603
NEW: The 12th Man+ Fund, which was long thought to be the next evolution of NIL collectives, is being discontinued.
The move comes after discussing the IRS memo released in early June with advisors.
More via
@Pete_Nakos96
:
95
147
600
NEW: EA Sports College Football picked up a win Friday, as the Northern District of California court rejected The Brandr Group's motion to issue a TRO.
"If I’m representing EA, I’m thinking I’ve got a very strong case now."
More from
@Pete_Nakos96
:
8
136
596
Ohio State's Marvin Harrison Jr. has signed a season-long NIL deal with Dr Teal's Epsom salt. Facilitated by Everett Sports Management.
The top wide receiver in college football has a $1.2 million On3 NIL Valuation.
@Pete_Nakos96
with the details:
10
58
594
NEW: Doritos has announced its first NIL activations ahead of the Friday’s slate of Sweet 16 games.
The tortilla chip company has signed Houston‘s Marcus Sasser and Texas guard Sir’Jabari Rice.
More from
@Pete_Nakos96
:
5
63
579
Through a new NIL partnership between Giant Eagle and the NIL collective The 1870 Society, Ohio State's J.T. Tuimoloau now has his own shampoo in stores🧴
The two-time All-Big Ten selection will receive a portion of proceeds from each sale.
Read:
24
61
579
Yea Alabama has launched as the preferred NIL collective of Crimson Tide athletics.
This is the first time the full power of the Alabama brand has been put behind a collective.
More from
@Pete_Nakos96
:
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142
573
Stanford's Haley Jones has become the first college athlete to launch a podcast with The
@PlayersTribune
, called Sometimes I Hoop.
South Carolina’s Aliyah Boston is the first guest on the podcast.
More from
@Pete_Nakos96
:
3
95
571
"Ain't she something."
The Texas Longhorns are promoting their 2024 signing class on billboards near their hometowns. Experts say it's a great opportunity to help the signees bolster their NIL early on.
@JeremyCrabtree
:
17
92
572
In another NIL first, the U.S. Department of Justice announced it's entered into an NIL deal with members of the San Diego State basketball team. As part of the team-wide deal, the Aztecs will promote fentanyl awareness and prevention.
Details:
13
153
570
Texas Tech quarterback Tyler Shough and wide receiver Jerand Bradley have signed partnerships with NIL Leaderboard.
Each athlete stands to make six figures from the deal, according to their Level 13 Agency👀
More via
@Pete_Nakos96
:
6
72
567
Oregon quarterback Bo Nix used his NIL deal with 7-Eleven’s “Cleat Crew” program to benefit a Children’s Miracle Network hospital in Eugene.
Yet, even after the campaign ended, Nix continues to use NIL to help others in need.
@NickSchultz_7
reports:
8
70
565
Blake Corum was not recruited to Michigan in the NIL Era. The NIL deals he's signed have come from on-field success.
The running back has a message for recruits: "'We're not out here paying high school athletes."
More via
@Pete_Nakos96
:
27
67
562
NEW: Texas players Johntay Cook II, Justice Finkley, Anthony Hill and Kelvin Banks have announced new NIL deals with Vanguard Volkswagen 👀
More from
@jeremycrabtree
:
9
34
565
Oklahoma QB General Booty and the collective Crimson and Cream have released The General’s Crimson Cream.
Booty will give a portion of the proceeds to the Wounded Warrior Project.
Story from
@AndyWittry
:
27
86
554
South Carolina's Nyck Harbor has signed his second NIL deal in less than a week, endorsing Beats by Dre. Partnership was facilitated by Park Ave.
The No. 31 prospect in the 2023 recruiting class has a $348K On3 NIL Valuation.
Details via
@Pete_Nakos96
:
6
90
563
LSU's Angel Reese has formed a foundation dedicated to female empowerment, with plans to host girls basketball camps and provide scholarships.
The ESPY's Best Breakthrough Athlete has a $1.6 million On3 NIL Valuation.
Story via
@Pete_Nakos96
:
18
94
555
Through an agreement with the Ohio State-focused NIL collective Cohesion Foundation, Marvin Harrison Jr. has partnered with Ronald McDonald House Charities of Central Ohio.
His visit, "brought the mood of the whole house up."
More from
@Pete_Nakos96
:
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