On3 NIL
@On3NIL
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Home for NIL, Sports Business, Collectives, and the On3 NIL Valuation
Joined July 2021
LSU's Angel Reese has signed an NIL deal to join this year's SI Swimsuit edition. Reese and Livvy Dunne are the only two college athletes to ever be featured in the swimsuit issue. She has a $1.4 million On3 NIL Valuation. Story from @Pete_Nakos96:
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Angel Reese has landed a new car and NIL deal with @MBOBR in partnership with Bayou Collective and MatchPoint Connection. On3 confirmed part of the car was paid off by the deal, while Reese also paid for part of the vehicle. Details from @Pete_Nakos96:
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Lane Kiffin did not hold back his thoughts on NIL at SEC Media Days😳. Story:
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Michigan is prepared to offer LSU 5-star QB commit Bryce Underwood $10.5M over four years, according to @TheWolverineOn3👀. Intel:
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McNeese State's Amir Khan becomes the first student manager to sign an NIL deal🔥. Deals:.Buffalo Wild Wings.TickPick.Insomnia Cookies.
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Missouri head coach Dennis Gates explained why he asked fans not to rush the court after upsetting No. 4 Alabama. "We need the money to go to NIL.".
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LSU's Angel Reese is closing on 2 million social media followers. Her camp is evaluating possible shoe deals, according to her agent Jeanine Ogbonnaya. Ogbonnaya has also reached out to Mattel about a partnership with "Bayou Barbie.". "All things are on the table.". More from
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EA Sports has partnered with OneTeam to facilitate athletes' names and likenesses in the 2024 college football video game, a source confirmed to On3. ESPN first reported the news. Story via @Pete_Nakos96:
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Brock Bowers has made the decision to not accept any deals from collectives, directing funds to his teammates and other Georgia athletes. Instead, his NIL focus will be on brand agreements. More from @Pete_Nakos96:
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Florida QB DJ Lagway on NIL:. “This is just short-term money. And it’s a blessing. But the goal is the NFL.”. (via @OuttaPocketRG3). Read:
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Crimson and Cream announced Friday it’s signed or has offered a #NIL deal to the entire 115-member #OU football roster. Deals include every player on scholarship, walk-ons, transfers and even mid-year enrollees. #BoomerSooner. Details from @JeremyCrabtree:
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After news broke that QB Madden Iamaleava was leaving Arkansas, AD Hunter Yurachek announced the school is enforcing NIL buyouts. Iamaleava, who signed a 1-year deal in Jan., is following his brother to UCLA. "The enforcement of these agreements is vital in our new world of
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Maryland center Derik Queen has inked an NIL deal with Dairy Queen🍦. As part of the endorsement deal with Dairy Queen, the Maryland star will be in a handful of videos promoting the brand and the Blizzard. Read:
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Iowa's Caitlin Clark has become Fanatics’ top-selling athlete in the NIL Era, surpassing Shedeur Sanders. More Clark-branded merchandise was sold in less than 24 hours after she broke the NCAA women's scoring title than any other individual college athlete has sold since NIL
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Ole Miss quarterback Jaxson Dart has made NIL history, becoming the first athlete to sign with a private jet company. Through the deal with Nicholas Air, he can use the company's fleet of jets for travel, training and philanthropy. More via @PeteNakos_:
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Through a partnership with the NIL collective Florida Victorious, DJ Lagway is donating six figures to the collective to disperse to Florida women's sports in honor of International Women’s Day 🐊.
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Oklahoma QB Dillon Gabriel has donated money from his NIL deals to fund youth sports uniforms and retreats with his new teammates. “I think it’s beautiful that we get to learn this at a young age.”. Story from @AndyWittry:
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NEW: Nebraska QB Dylan Raiola has signed an NIL deal with Adidas🌽. “Joining the elite family of athletes at Adidas is a tremendous honor, and their support strengthens the journey as we continue building something special in Lincoln.”. Read:
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BREAKING: Each member of the South Carolina women's basketball team is receiving NIL deals that will total $25,000 or more this season. @TheGarnetTrust and NOCAP Sports will be running point. Story by @Pete_Nakos96:
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The College Student Football League unveiled its proposal this week. Presidents at West Virginia & Syracuse back the idea. In a letter in the Chronicle of Higher Ed, they predicted the "implosion of the FBS" if the CFB model isn't restructured. More:
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Tennessee receiver Jalin Hyatt has inked an NIL deal with Hyatt Hotels & Resorts. As part of the agreement, he is gifting his teammates a generous hotel credit similar to their stay at the Orange Bowl, sources indicated to On3. More from @Pete_Nakos96:
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Miami quarterback Cam Ward gifted his entire offensive line personalized chains tonight💎. He has a $2.1 million On3 NIL Valuation.
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LSU’s Angel Reese and Flau’Jae Johnson are starring in a new “Dormz” commercial for Amazon 👀. The NIL stars hold On3 NIL Valuations of $1.6 million and $1.1 million, respectively. More via @Pete_Nakos96:
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Angel Reese has signed an NIL deal with Starry, promoting the soda in a commercial next to Karl-Anthony Towns and Zion Williamson🥤 . The LSU star has a $1.4 million On3 NIL Valuation. More from @Pete_Nakos96:
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NEW: @Lane_Kiffin may have a new favorite NIL deal. Tennessee's Hendon Hooker has signed with French's Mustard, paying homage to the bottle thrown on the field last year against Ole Miss. Spyre Sports brokered the deal. More from @Pete_Nakos96:
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Anthony Richardson has become the first Florida athlete to sign an NIL deal with Gatorade. The sports drink was first developed in Gainesville in 1965. The QB is promoting the SEC's Game Day Challenge in partnership with Gatorade. Story by @Pete_Nakos96:
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Using NIL earnings to give back to the local community? That’s exactly what @UMichFootball RB @blake_corum is doing with his “Giving Back 2 Give Thanks” campaign.
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K-State running back Deuce Vaughn will be riding around the Little Apple in a Porsche Cayenne through his #NIL deal with Robbins Motor Company. 👀 . Story by @JeremyCrabtree: #EMAW #KStateFB
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NEW: Florida quarterback Anthony Richardson has signed more than $1 million worth of NIL deals this college football season, multiple sources have told On3. More from @Pete_Nakos96:
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Texas 5-star QB commit Dia Bell has signed an NIL deal with Gatorade, @PeteNakos_ reports 🔥. Bell was the 2024 Florida Gatorade Player of the Year. He has a $927,000 On3 NIL Valuation. Read:
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Vanderbilt QB Diego Pavia tells @PeteNakos_ his dream NIL Deals: . • Dr Pepper.• Lululemon.• Nike.• Ferrari.
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Ohio State’s Marvin Harrison Jr. has signed seven NIL deals since March. Ohio State isn’t the place for recruits to focus on NIL, though. The focus remains beating Michigan and winning national titles. More from @Pete_Nakos96:
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NEW: DJ Lagway’s foundation hosted a kickoff dinner earlier this month, raising $50,000 that will be donated to UF Health community programs for local youth🙏. Read:
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Oklahoma LB Danny Stutsman announced in August he was divvying up $50K of his NIL dollars to 18 walk-ons. Walk On’s Sports Bistreaux has decided to match his efforts, donating another $50K to the walk-ons. (🎥 via @OU_Football) . More:
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Ohio State safety Caleb Downs has signed an exclusive NIL deal with Panini America. A unanimous All-American, he is the first defensive player to sign with the company. Story via @NickSchultz_7:
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The Foundation held a signing event Tuesday, inking NIL deals with enrollees Carnell Tate, Jermaine Mathews, Jelani Thurman, Noah Rogers + Malik Hartford. The message was clear: Come to Ohio State, NIL opportunities will follow. More from @Pete_Nakos96:
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USC wide receiver Jordan Addison signs NIL deal with United Airlines✈️. @AndyWittry with details:
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The nation’s No. 1 recruit Bryce Underwood flipped from LSU to Michigan on Thursday night. He's now rolling out autographed trading cards priced at $1,900 and jersey T-shirts for $50 with the Champions Circle NIL collective. Details:
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Miami quarterback Cam Ward has inked a season-long NIL deal with adidas. He will rep the three stripes on the field because Miami is an adidas school. He has a $2 million On3 NIL Valuation. via @PeteNakos_:
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Florida State's Keon Coleman has signed an NIL agreement with Raising Cane's🐓 . The wide receiver has six touchdown catches in four games. He's gained over 30K social media followers in less than a month. More via @Pete_Nakos96: :
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Ohio State tight end Cade Stover and Oklahoma linebacker Danny Stutsman are the latest to ink NIL deals with Snickers. Stover has a $614K On3 NIL Valuation. Stutsman’s sits at $307K. More via @Pete_Nakos96:
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NILSU has taken over the Women's NIL 100 🐯. 1. Livvy Dunne - $3.4 million.2. Angel Reese - $1.4 million.3. Flau'jae Johnson - $812K. Story from @Pete_Nakos96:
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South Carolina quarterback Spencer Rattler has picked up his new matte black G-Wagon today from Dick Dyer Mercedes-Benz thanks to an NIL deal. Current retail price for the 2023 G-Wagon is $139K. More from @Pete_Nakos96:
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BREAKING: Iowa star Caitlin Clark has signed a multi-year NIL deal with Gatorade. Repped by Excel Sports, Gatorade is donating $22K to the Caitlin Clark Foundation as part of the deal. More via @PeteNakos_:
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Tennessee quarterback Hendon Hooker has inked a partnership with Mercedes-Benz of Knoxville. As part of the agreement, he has signed a lease for a Mercedes-Benz GLE 53. Hooker has a $1 million On3 NIL Valuation. More from @Pete_Nakos96:
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LSU gymnast Livvy Dunne has signed an NIL deal to join this year's SI Swimsuit edition. She's one of the only college athletes to ever be featured in the magazine. She holds a $3.5 million On3 NIL Valuation. Story:
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Many high-profile athletes have shared some part of their NIL deals with teammates — and even coaches or stadium employees. Athletes say NIL deals have helped bring teammates together, rather than tear locker rooms apart. Story from @AndyWittry:
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Freshman All-America Harold Perkins has signed a NIL deal with Sunshine Quality Solutions, a 17-location John Deere dealer located throughout Louisiana. The LSU linebacker has a $613K On3 NIL Valuation. More from @jeremycrabtree:
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Texas RB Jerrick Gibson has signed an NIL deal with Maserati Austin. He's rushed for 338 yards and four touchdowns this season. More:
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NEW: Tennessee quarterback Joe Milton has re-signed with the NIL collective, The Volunteer Club. The Orange Bowl MVP will compete for the starting job next season. He will appear at events and post on social media for the club. More from @Pete_Nakos96:
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BREAKING: Iowa's Caitlin Clark has become the first college and female athlete to sign an NIL deal with State Farm. The reigning National Player of the Year could appear in commercials and events repping State Farm. More via @Pete_Nakos96:
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Florida's Parker Valby has become the first female track and field athlete to sign an NIL deal with Nike. The SEC and NCAA outdoor champion in the 5000 meters will be able to rep the swoosh in all of her events with the Gators. Story via @Pete_Nakos96:
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Jim Harbaugh continues to be an outspoken voice on athletes earning a larger share of dollars. The Michigan coach weighed in again Sunday. "I’m using my voice and I would take less money for the players to have a share.”. Via @PeteNakos_ :
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LSU's Angel Reese had a $371k On3 NIL Valuation entering March Madness. Her valuation is now at $1.3 million, which is the top-ranked valuation in women’s basketball 📈🚀. More from @Pete_Nakos96:
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FedEx is committing $25 million over the next five years to Memphis’ NIL efforts. The brand is making a huge financial commitment to its hometown university. FedEx’s investment guarantees Memphis can compete in the NIL landscape. via @PeteNakos_:
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Alabama WR Ryan Williams has signed an NIL deal with Uber Eats. The true freshman receiver holds a $1.7M On3 NIL Valuation💰.
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What a deal for @Bijan5Robinson! The @TexasFootball RB will promote upcoming fights and exclusively appear on shows. He is the first collegiate athlete to be signed by @dazngroup.
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South Carolina WR Nyck Harbor signed a new NIL deal with the Garnet Trust, the collective announced Saturday. It signals his return to the Gamecocks in 2025. Story via @NickSchultz_7:
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Rutgers guard Paul Mulcahy used an NIL deal with New Brunswick City Center to provide restaurant gift cards to 260 student managers, band members and security staff. “I’m super thankful for who you guys are and what you guys do.”. Story from @AndyWittry:
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The Nebraska-focused NIL collective 1890 Initiative has signed a $5 million partnership over 10 years with the Nebraska Crossing outdoor lifestyle center and JUSTDATA. The deal is earmarked specifically for Husker volleyball. Details via @Pete_Nakos96:
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NEW: Colorado cornerback Travis Hunter has signed an NIL deal with Phil Long Ford of Chapel Hills. He has a $1.7 million On3 NIL Valuation. More from @Pete_Nakos96:
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Florida quarterback Graham Mertz has inked an NIL partnership with Mercedes-Benz of Gainesville. He's repped by Equity Sports. He threw for 2,903 yards and 20 touchdowns with just three interceptions in 2023. via @PeteNakos_:
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Arkansas running back “Rocket” Sanders has partnered with Huggies. “As you know, my son is my top priority,” he said in a video. Huggies will donate up to two million diapers through the campaign. More from @AndyWittry:
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NEW: Notre Dame's Sam Hartman has signed an NIL deal with Beats by Dre, gifting his entire team headphones 🎧. Vayner Sports, which reps the quarterback, confirmed the partnership. Hartman has a $1.1 million On3 NIL Valuation. More via @Pete_Nakos96:
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NEW: USC DL Jahkeem Stewart bought a Jeep for his mother with his NIL dollars, via @BE_LEGENDARY__❤️✌️. Stewart was a top-50 recruit in the 2025 class. Read:
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Colorado star Travis Hunter has added an NIL deal with WaterLand Co. The company produces polarized fishing sunglasses🎣. The former five-star plus+ prospect has a $1.7 million On3 NIL Valuation. Story via @Pete_Nakos96:
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Notre Dame QB Riley Leonard was set to sign with Dick's Sporting Goods. Instead, he's bringing his entire offensive line to the appearance on Friday and giving the NIL dollars to his teammates. via @PeteNakos_:
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Georgia quarterback Stetson Bennett has signed partnerships with AARP and Synovus Bank. The quarterback is nearing $1 million worth of NIL deals, per ESM's Jeff Hoffman. He holds an On3 NIL Valuation of $937,000. More from @Pete_Nakos96:
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UNC center Armando Bacot will appear in season 3 of hit Netflix series “Outer Banks.” Bacot is set to play a character named “Mando.” per @RossMartin_IC . Read more HERE:
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The Florida State-driven NIL collective The Battle’s End is expanding its front office, further proof of the evolution of NIL collectives. A senior consultant at Deloitte, Max Moody has been hired as the full-time COO. Details via @Pete_Nakos96:
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NEW: Ahead of the College Football Playoff semifinals, Michigan's J.J. McCarthy is capitalizing on his NIL. The quarterback has become the latest athlete to sign an NIL deal with Bose. Valiant Management facilitated the deal. More from @Pete_Nakos96:
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John Calipari: If players are only interested in NIL, 'there are other places they can go'.
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Sacramento State's Pac-12 committee announced it has sourced $35 million in NIL funds from local businesses, community leaders & a local tribe in the last 24 hours. Pac-12 needs to add an 8th member to be recognized as an FBS conference. @PeteNakos_:
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South Carolina quarterback @SpencerRattler has yet to make a decision on his NFL future. But in the meantime, he's cashing in on his major #NIL brand. He just inked a partnership with Dick Dyer Mercedes-Benz. #SpursUp 🤙. Details from @JeremyCrabtree:
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Two Kentucky boosters have combined funds to pledge $4 million for NIL, giving Mark Pope immediate backing, according to @KySportsRadio. Read:
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Texas A&M wide receiver Evan Stewart has an NIL deal with the luxury fashion brand Coach. The former five-star plus recruit led the Aggies with 649 receiving yards last year. LSU's Angel Reese also has a deal with the brand. More from @Pete_Nakos96:
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USC star Juju Watkins has inked an NIL deal with Gatorade, days after her historic extension with Nike. The reigning National Freshman of the Year joins Caitlin Clark and Paige Bueckers as ambassadors for Gatorade. More:
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LSU’s Flau’jae Johnson has inked an NIL deal with The Athlete’s Foot and will help open the brand’s new location in Baton Rouge. The Roc-Nation signed rapper has a $1.1 million On3 NIL Valuation. More:
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The entire Florida offensive line has inked an NIL deal with Gainesville's own Sonny's BBQ 💰. More from @Pete_Nakos96:
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Florida cornerback and former five-star recruit Jason Marshall Jr. has inked a deal with car customization company Magnuson Performance. The deal was brokered by VIP Sports Management. More from @Pete_Nakos96:
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South Carolina QB LaNorris Sellers has debuted a custom action figure through an NIL deal with Collegiate Legends 🔥. Sellers has a $3.7 million On3 NIL Valuation. Read:
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Florida lawmakers will have conversations this week on the CFP's slight to Florida State. Rep. Chip LaMarca to On3: “The CFP slight is so clear that it will cause conversations this week when we’re up for committee meetings.”. More via @PeteNakos_:
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The Longhorn-driven collective Texas One Fund is hosting a concert at DKR on May 18 to raise NIL dollars. Brooks & Dunn and Ryan Bingham with The Texas Gentlemen will be performing. Tito’s Vodka has signed on as the title sponsor. More from @PeteNakos_:
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Alabama QB Jalen Milroe has signed an exclusive NIL partnership with Panini America. He has a $2.5 million On3 NIL Valuation. More:
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Eight Ohio State football players are starring in a new ad for Chipotle thanks to NIL:. ▪️ Cody Simon.▪️Caden Curry.▪️Marvin Harrison Jr. ▪️TreVeyon Henderson.▪️ Tommy Eichenberg.▪️Miyan Williams.▪️ Jordan Hancock.▪️ Joe Royer . More via @Pete_Nakos96:
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Over 50 Oklahoma athletes are involved in a new campaign with Fowler Automotive facilitated by Learfield’s Sooner Sports Properties. 22 athletes are being provided cars. via @PeteNakos_:
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Hugh Freeze shared Auburn players used NIL to give back. "Many of them decided to give portions of their NIL along with Jill and I to meet the needs of 13 families in the state of Alabama to help keep their children out of the foster care system.". More:
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Tennessee CB Rickey Gibson donated $5,000 from his NIL earnings to his alma mater, Hewitt-Trussville High School (AL), to support the football team🧡. (via @HuskyFast). Read:
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NEW: A EA Sports spokesperson confirmed to On3 its college football franchise will return next summer 🎮. “We’re looking forward to delivering it in Summer 2024.". Details via @Pete_Nakos96:
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Multiple sources tell @On3sports that contracts from LSU and Michigan were reviewed in recent weeks. On Thursday night, Bryce Underwood flipped to Michigan. Sources confirm LSU's offer sat around $1.5 million. The Advocate first. Intel via @PeteNakos_:
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Thanks an NIL deal, K-State quarterback Avery Johnson is riding through the Little Apple in style with a "custom, one-of-a-kind lavender Corvette.". Story:
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“They’re a sleeping giant that’s about to flex because of their NIL muscles.”. Auburn-focused NIL collective On To Victory has raised around $13 million. That may just be the start, especially with the right head coach. More from @jeremycrabtree:
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LSU quarterback Jayden Daniels has inked an endorsement deal with Raising Cane's. The Baton Rouge-based chain has become an active brand in the NIL space. The preseason All-SEC selection has a $566K On3 NIL Valuation. More via @Pete_Nakos96:
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