NEW: Florida has partnered with Geico to place on-field advertisements inside of Ben Hill Griffin Stadium🏟️ (via @GatorsOnline) https://t.co/wv3XN9daDk

Most-watched College Football games of Week 11📺 1. LSU at Alabama – 7.5 million 2. Indiana at Penn State – 6.0 million 3. Oregon at Iowa – 5.4 million 4. Texas A&M at Missouri – 4.9 million Top 10: https://t.co/tt7V9WtAke

NEW: Patrick Mahomes and adidas have announced the second class of "Team Mahomes" NIL athletes. Texas Tech quarterback Behren Morton, softball star NiJaree Canady and men's basketball guard Christian Anderson headline the roster. Read: https://t.co/QbbtdxRUah

The College Sports Commission announces that NIL Go has cleared 12,175 deals with a total value of $87.5 million from June 11 to November 1.

NEW: Most-watched teams in college football through Week 10, per Nielsen📺 1. Alabama – 7.91 million 2. Georgia – 7.63 million 3. Tennessee - 7.03 million 4. Texas – 6.48 million Top 10: https://t.co/9u7WCC6uxH

NEW: Hollister has inked multiple NIL deals with College Football stars⭐️ Florida QB DJ Lagway, Florida State QB Tommy Castellanos, Michigan QB Bryce Underwood, Texas EDGE Colin Simmons, Texas A&M CB Julian Humphrey and Ohio State WR Carnell Tate are among the group. Read:

Former Tennessee baseball coach Tony Vitello on navigating NIL in college sports: "It's a disaster. … It's like you're driving in the fog and you can't really see but about 100 or 200 feet in front of you." (via @BussinWTB) https://t.co/7bB4FJZcpn

Most-watched College Football games of Week 10📺 1. Florida vs. Georgia – 7.8 million 2. Penn State at Ohio State – 7.2 million 3. Oklahoma at Tennessee – 4.8 million 4. Vanderbilt at Texas – 4.5 million Top 10: https://t.co/Fz9eGw0xFt

NEW: Five-Star Plus+ QB Dia Bell has inked an NIL deal with Nike🔥 Bell is committed to Texas. https://t.co/kUpBgCYNUv

Through the early years of the NIL era, women's sports thrived. That trend is primed to continue. Women's sports are driving record NIL growth as rev-share arrives, per a report from Opendorse. More: https://t.co/YJeAiw95I5

BREAKING: Disney/ESPN is no longer on YouTubeTV due to a carriage dispute💔 https://t.co/uE0PEdecOx

NEW: Syracuse QB Steve Angeli has inked an NIL deal with Powerade🍊 He completed 62.8% of his passes for 1,317 yards and 10 TDs prior to his injury against Clemson. https://t.co/MBr4wIQJbD

The College Sports Commission has hired Katie Medearis as head of investigations. A former federal prosecutor, she will oversee the CSC's investigative and enforcement operations. More: https://t.co/BeVyAybyQD

Most-watched College Football games of Week 9📺 1. Alabama at South Carolina – 7.8 million 2. Texas A&M at LSU – 6.8 million 3. Ole Miss at Oklahoma – 6.6 million 4. Michigan at Michigan State – 3.6 million Top 10: https://t.co/BsVNbKlbVq

As buyouts rise around college football, Rep. Michael Baumgartner (R-Wash.) has introduced the COACH Act. The bill would put a cap on total compensation for athletics department employees, including coaches. Read: https://t.co/4g7iisZw0J

NEW: Iowa has partnered with John Deere to place on-field advertisements inside of Kinnick Stadium🏟️ https://t.co/8Xf66BsV8J

Most-watched college football teams through Week 8, per Nielsen📺 1. Alabama 2. Tennessee 3. Georgia 4. Texas More: https://t.co/9u7WCC5WI9

Most-watched College Football games of Week 8📺 1. Ole Miss at Georgia - 9.8M 2. Tennessee at Alabama - 8.0M 3. LSU at Vanderbilt - 5.9M 4. USC at Notre Dame - 4.6M Top 10: https://t.co/kj81sst0fT

NEW: Ohio State star WR Jeremiah Smith becomes the first-ever college athlete to appear on a Red Bull can🔥 Smith has a $4.2 million On3 NIL Valuation. https://t.co/tzbzWRAWoA

NEW: Oregon QB Dante Moore and WR Dakorien Moore have inked NIL deals with Nike🦆 (via @usnikefootball) https://t.co/PKKEiy7JmC