Nick DePaula
@NickDePaula
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I cover the footwear industry and NBA, WNBA & NIL marketing. On Boardroom / ESPN / Nice Kicks / Sole Collector over the last 15 years. [email protected]
Joined December 2008
James Harden’s @adidasHoops Vol. 9 has become one of the year’s best signature shoes. “We got our own style & our own swag,” said Harden. On @SLAMonline, inside the high end design approach, 1 AM lounge meetings & custom sportscars that “match his aura:”.
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Wow. Blake Griffin has “McLovin” 35s on tonight — with his own Hawaii ID info.
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Damn — ironically in Zion 1s.
Lakers rookie Chaundee Brown broke through the front of his shoe and kept playing 😳
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James Harden pulled up to tonight’s game in a custom V9 Maserati inspired by his “Metamorphosis” Harden Vol. 9
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My favorite Last Shot detail:. The kid. Seated a row above the shot clock. Ball in the air. White Bulls hat. 6 fingers up. 6 rings.
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Nike launches its new Olympic campaign:. “Winning Isn’t For Everyone”. Narrated by Willem Dafoe, it is the brand’s biggest campaign investment to date.
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The NBA is removing ALL footwear color restrictions for the upcoming 2018-19 season. Players can wear whatever colors they want, every night:.
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FIRST LOOK: The upcoming Nike A’One in Black / Pink Aura 👀
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PJ Tucker switches to the UNDFTD Kobe 4 PEs that Devin Booker said he didn’t have 👀👀
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Ruthless: @Dame_Lillard has a new Adidas shoe dropping in OKC colors to celebrate his series-ending shot & 50 point game. 👋🏼😎
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Ja Morant debuts the Nike Ja 3 👀
FIRST LOOK: The Nike Ja 3 . Ja Morant will debut his 3rd Nike signature shoe to begin the Playoffs. Features full-length ZoomX foam cushioning & Ja logo repeat print throughout. “I told them, ‘Don’t be scared. Push it. Make it rugged, make it different.’ And they ran with it,”
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BREAKING: Reebok has signed LSU star Angel Reese — the company’s 1st Basketball athlete of the next generation. 📄✍️. “For my 1st appointment in this role, it had to be the GOAT,” says Shaquille O’Neal, President of Reebok Basketball. “There is no one making a bigger impact on
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The Toronto Raptors’ new City Edition jersey honors Vince Carter’s iconic Dunk Contest and between-the-legs dunk. Vince is entering the Hall of Fame next month.
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BREAKING: @Gatorade has signed Jackson State University QB Shedeur Sanders to a multi-year NIL partnership, making him the 1st HBCU athlete signing in company history.
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PJ Tucker is wearing Allan Houston’s Zoom Huarache 2K4 PE from 20 years ago for his Knicks home debut.
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Kyrie Irving is in the Anta KAI 1 “Chief Hélà” to start the Western Conference Finals
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Mitchell & Ness is launching a Carmelo Anthony Knicks throwback jersey for the first time ever later this week — releasing his 2010-11 Knicks away uni on Feb 22nd.
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Nikola Jokic is launching an official SpongeBob collection with his new 361 shoe deal:
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Adidas is going crazy — new Ant poster spot already:
ANT'S TRADEMARKED POSTER SLAM 😱😱. Left wing. Rip and go. 5 all set for TAKEOFF. ✈️
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The Joker lacing up his wedding band every game this season is tough. 💍
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BREAKING: Zion Williamson has signed with Jordan Brand.
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The 1st shoe to release in the new Kobe & Nike partnership will honor his daughter Gianna, who would have turned 16 on May 1, 2022. “The Kobe 6 Protro ‘Mambacita Sweet 16’ will honor Gigi Bryant. All proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation.”
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FIRST LOOK: Andrew Wiggins’ new Peak signature lifestyle shoe 👀
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Damn. Not again 🤣. Adidas with another one…
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Sabrina 1s are picking up around the NBA, spotted on: . • Jrue Holiday.• Mikal Bridges.• DaQuan Jeffries.• Jordan Poole
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Gilbert Arenas just posted a Kobe tribute on IG:.“I will fulfill the task u requested from me in this picture 🙏🏾💯.You told me to use my bright basketball mind on some form of coaching. 🏀💯. stop wasting it being an idiot on social media. Today I'm starting my coaching career.”
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Oh wow. DeMar is debuting these “Fiesta” Kobe 6 PEs tonight.
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Zion Williamson explains the “Noah” colorway of his Jordan Zion 1 — a tribute to his younger brother.
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At 6:36 AM today I received a text:. “Vanessa Bryant did not renew contract. Kobe and Nike are done.”. I’ve been working since to confirm what this means ahead for the Nike / Kobe Bryant partnership. As of right now — there is no ongoing contract for future Kobe releases.
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Derrick Rose officially launched his Adidas DRose 10 sneaker in China this week, becoming just the 8th player in NBA history to have a signature series with more than 10 consecutive models. His shirt crosses out “DONE DONE DONE” and reads: “NOT DONE YET”
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Stephen Curry teaches players his footwork detail going into corner 3s at Curry Camp:
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BREAKING: WNBA star Angel Reese has signed a deal with @Reeses and is launching Reese’s Pieces apparel today. “The fans really made this happen,” says @Reese10Angel. “This collection is for my Reese’s Pieces — who’ve been with me every step of the way.”.
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LeBron broke out the Zoom 20.5.5 for his return to Cleveland tonight — the shoe he wore during his very first Cavs Playoff game when he dropped a 32/11/11 triple double in 2006.
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Last year, Enes Kanter asked LeBron, “What do you call yourself? King, queen, princess, whatever you are. ”. Tonight at The Garden, LeBron’s sneakers have a simple reminder on the heel: “I’M KING.”
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Klay Thompson is celebrating his new @Warriors Max deal with a special edition sneaker drop this weekend, highlighting his pre-game locker ritual of reading the newspaper. The @EastBayTimes x Anta KT4s will drop at @Oaklandish’s downtown Oakland store this Sunday, July 7th.
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In hand look at the new Nike Sabrina 2s from Barclays 👀
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BREAKING: WNBA #1 pick Rhyne Howard of the Atlanta Dream has signed a multi-year shoe deal with Jordan Brand.
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Stephen Curry told Under Armour to ditch any All-Star Weekend party plans, and throw the brand’s entire budget into renovating his childhood Charlotte rec center. Inside the “7-figure commitment” to remaking the Carole Hoefener Center:.
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Serena Williams will wear a figure skating-inspired Nike dress at the US Open that she designed — made of 6 layers to honor her 6 past titles at Flushing. Her NikeCourt Flare 2 shoes include a diamond-encrusted Swoosh and solid gold lace deubrés with 400 hand-set diamonds.
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D’Angelo Russell’s Nike shoe deal is set to expire this fall as well. Brands already have massive interest in the All-Star, but a move to LA would escalate his offers.
The Los Angeles Lakers reached out to D'Angelo Russell's agents at CAA -- Austin Brown and Aaron Mintz -- to set up a meeting with the All-Star guard, league sources tell ESPN. The Lakers and Russell share a mutual interest in a reunion. Lakers have the cap space to sign him.
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BREAKING: Alex Caruso has agreed to a multi-year sneaker deal with ANTA. The #Lakers guard is debuting with the brand tonight and wearing the KT Light 4.
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Tyrese Haliburton is wearing a LeBron Zoom Generation / Kobe 6 hybrid sneaker tonight 👀👀. Customs done by @Dakota_Wiley_22
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For All-Star Weekend, Jordan Brand has 1,200 drones taking off from Treasure Island to create the Jumpman, Air Jordan 1 and #23 over the Bay Bridge.
Ahead of the 40th Anniversary re-launch of the Air Jordan 1 — a deep dive read into the “maniacal process” of re-making a Retro true to the 1985 edition. “There was no stone unturned.”. On @Boardroom: .
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EXCLUSIVE: Victor Wembanyama has “Wookiee of the Year” Nike GT Hustles tonight for San Antonio’s home opener — celebrating his Rookie of the Year season and his love for Star Wars.
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Hall of Famer Sheryl Swoopes emotionally welcomes @_AjaWilson22 to the Nike signature shoe family. “It’s about fucking time … this will go down as one of the most special moments of my life.” .— @AirSwoopes22
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Vanessa Bryant announces the launch of “Mambacita” clothing, releasing tomorrow on May 1st, what would’ve been Gigi’s 15th birthday. 100% of proceeds will go to the Mamba & Mambacita Sports Foundation.
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Sabrina Ionescu kicks off the WNBA Playoffs in a new pair of Nike Sabrina 1s 👀
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PJ Tucker taking sneaker collecting personally, in 4 parts:
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BREAKING: Lakers rookie Dalton Knecht has signed with Jordan Brand. 📄✍️
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Nike releases its campaign to celebrate @SerenaWilliams’ legacy — “By Changing Nothing, She Changed Everything”. Narrated by @Zendaya
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BREAKING: Miami Heat star Jimmy Butler has agreed to a significant multi-year signature shoe deal with Li-Ning. Butler will become the current face of the brand, which also has a lifetime deal with Heat icon @DwyaneWade.
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Curry Brand just dropped 10 billboards in Columbia, South Carolina to celebrate MiLaysia Fulwiley’s NCAA championship with @GamecockWBB. 🏆. Tagline reads: “Hometown Hero. Homegrown Champion.”
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Gatorade is honoring Serena Williams this week by transforming its G logo to a “S”⚡️. She’ll have a special edition sideline towel & bottle at the US Open this week:
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Adidas surprised @Candace_Parker with an all out retirement party at #WNBA All-Star last night. Her daughter Lailaa cued up this tribute video for her and it was the moment of the weekend. For her next chapter, Candace is now the President of Adidas Women’s Basketball.
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Chet Holmgren stars in Nike’s new KD 17 spot. Narrated by Kevin Durant.
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18 years ago today: May 22nd, 2003. When an 18 year-old @KingJames signed his 7-year, $90 Million rookie shoe deal with Nike. 💰💰💰💰
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Who’s had the best Nike Signature debut in the last 20 years? 🤔 👀
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Anthony Davis makes his Dallas debut in the “Monopoly” LeBron 22
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The Wizards are doing a Kuz bobblehead night with the pink sweater 😭😭😭😭
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Steph is goin with the purple Curry 4 Flotros again for Game 6 👀👀
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OFFICIAL: Nike has signed Minnesota Lynx rookie Alissa Pili to an endorsement deal as a N7 athlete, its community impact category supporting Indigenous access to youth sports. “I’m so honored to join the Nike Family as a @NikeN7 athlete,” said Pili. “Representation is important
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FIRST LOOK: Austin Reaves is getting his own signature shoe 👀👀. The Rigorer AR1 will be releasing later this summer.
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OFFICIAL: New Balance has landed a multi-year deal with the WNBA to become an official league marketing partner. Deal provides rights to use in-uniform imagery and New Balance plans to “create authentic broadcast, digital & retail content featuring WNBA rookie Cameron Brink.”
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BREAKING: Tennis star Coco Gauff has signed a multi-year endorsement extension with New Balance, to continue as a featured face of the brand. The launch of her Coco CG1 this year makes her the only current female tennis player with a signature shoe.
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James Harden is wearing the Jalen Williams PEs of the Harden Vol 9 — against OKC. @jdubwttp 🤝 @JHarden13
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Stephen Curry & Brandon Jennings teaching pick & roll to players at Curry Camp in SF:
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FIRST LOOK: The “Reebok by Angel” collection — WNBA star @Reese10Angel’s debut collection of 3 footwear & 7 apparel pieces with Reebok launching on August 23rd. Full story on @Boardroom:.
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The whole Lakers staff is in the Panda Dunks
@NickDePaula What is JJ wearing for his first game coaching?.
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Saquon Barkley is wearing Zoom Generation cleats inspired by @KingJames’ very first Nike signature shoe. 👀👀
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De’Aaron Fox drops a new ad for his upcoming Fox 1 by Curry Brand:
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Stephen Curry plans to raise money for the Cleveland Metro School District through his #NBAAllStar stats:. • $1,000 for every point .• $3,000 for every 3-pointer .• $10,000 if he wins ASG MVP. Curry Brand is also providing @PositiveCoachUS training to every CMSD hoop coach.
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Nike gifted #Serena with four AF1s designed after her past outfits — including her “favorite outfit I’ve ever worn,” the Flo-Jo inspired catsuit from last year.
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