Jordan Banafsheha
@JordanBanaf
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@icepopHQ founder - A Performance Marketing Agency // Previously @tinder & @verishop // Shopify Expert // Built & Scaled a WordPress Plugin to 150k+ Downloads
Los Angeles, CA
Joined October 2013
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@briebriejoy
This is what you’re defending
I’m so sorry from the bottom of my heart for putting this in public domain. But if you look away, it will come your way. IT IS GRAPHIC. I have never imagined to be one to publish anything remotely close to it, but against the evil propaganda and lies we must put the…
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I’m in a rollout group of the new and improved Instagram search.
This is going to have MASSIVE implications for the platform.
🔍 You can now search content, as opposed to hashtags or accounts, like Pinterest!
🛍 This is how Instagram will win shopping:
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In the most educated time period ever, why are we getting more and more opinion? People can form their own opinions, just report facts.
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Shopify’s Arrive app is on top of the charts 👀📈 This is a good indication of how many people are shopping on Shopify sites now and being prompted to download this app to track their order
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Incredible to see the
@TheVFoundation
raise over $13 million dollars for cancer research last night.
Coach K,
@sagesteele
, and
@JayBilas
did an incredible job.
“Don’t give up. Don’t ever give up.” Jim Valvano
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🛍 IG just took a huge step forward with shopping features.
🔎 eCommerce visual search is live.
As this new habit builds over the next year or two, the US market will finally be ready to adopt live shopping at scale.
The progression:
Search -> Browse -> Watch -> Social
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@shaunmmaguire
The audacity for people to ask the IDF to produce evidence a day after going into the hospital is just insane. This is an active war. This is an active hostage situation. When has any army shown this type of transparence so quickly… And on top of all of that, the Hamas hostages…
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Last week Apple launched a new ad placement on the App Store after 6 years: Ads on the Search Tab.
They *also* stopped defaulting users to the Today tab. A huge chunk of those 500M WAUs will start landing on the search tab now.
That's a lot of new ad inventory 📈
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Facebook: 3 purchases reported from ads
Google Analytics (UTMs): 15 purchases reported from ads
🤯🤯🤯🤯🤯🤯
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@soundslikecanoe
UX focuses on the funnels customers need to get through
UI focuses on how those funnels look
Good UX, Bad UI = “it’s easy to do what I need to do, it’s not pretty though”
Bad UX, Good UI = “it’s pretty, but it’s hard to do what I need to do”
Good UX, Good UI = “that was easy”
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New year, new job!
I’m excited to announce I’m joining Imran and Cate Khan’s new e-commerce startup as a product manager. The team is amazing and we’re looking to add more amazing designers and engineers. DM if you’re interested in learning more.
🛍 🛒
@dottkhan
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@sarthakgh
You mean you want competent mayors and a governor that actually does something about the homelessness issue and drug issue? Nah man that’s crazy. Why would they use all that money effectively if they could waste it instead.
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Join a clubhouse chat on e-commerce 🛍 tonight at 6 PM pt. We have a great line up:
@stevejweiss212
,
@mrloo
,
@benzettler
,
@KimStiefel79
,
@asherhunt
,
@herrmanndigital
,
@PeimanRaf
,
@chriscantino
,
@flexiblefoodie
And more!
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Verishop’s new app is now live!
This is one of the last big features I helped build before leaving Verishop recently (something new coming soon!)
A quick thread: My 3 pillars of product at Verishop
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It never seizes to amaze me that if you’re willing to spend $150 you’re allowed to get picked up by Uber at LAX. But if you’re not, you need to walk for 30 mins with your luggage to a parking lot and on the way Uber prices increase 30%.
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Shopify world 🌎🛍
I’m starting a monthly newsletter exploring the world of Shopify SaaS tools.
I’ll share deep dives into specific verticals, fundraising & acquisition updates, and what tools we’re using for our clients at icepop.
👇Sign up here👇
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We've taken this client from $30K a month to $1.875M a month in just a few months. 💸💸
We scaled Facebook and then began scaling Google and Snap. 🙌
Good Product + Good Marketing 🚀
Come work with us at
@IcePopHQ
🧊🧊
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😂 this site is amazing. Can’t believe how many people just block as opposed to engaging in a convo
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Love seeing so many great brands using
@juniphq
for reviews 🔥
🥤 Olipop -
🧴 Huron -
👞 Ponto -
☕️ Wunderground -
🍄 Moku -
👩 Doe -
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Just had an amazing call with a client that said they hired another employee because our work on performance marketing was growing their business so quickly 🙌🛍📈
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Huge IG changes coming soon👇
🛍 Shopping tab - to make a huge push for eCommece on IG
🎥 Reels - broken out as a separate tab
♥️ Notifications - moved up next to chat
➕Uploading content - consolidated to one button on the top left
📨 Chat - Unified IG & FB messenger
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@chamath
@theallinpod
Finally - It was always frustrating needing to identify as white as a middle easterner and knowing my chances would be hurt by that
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Incredibly lucky to be working on the top 2 apps in the lifestyle category!
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I’ll start sharing interesting ones!
1/ muze app
@douglas_witte
&
@StevensFenner
are creating an awesome new, limitless chat app. Think Figma meets iMessage.
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@JuiceboxCA
Agreed, they need to build that feature that lets you put the video in the corner so you can keep scrolling while watching.
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I used play video games. Now I play Facebook ads manager.
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@BillFOXLA
@FoxNews
@FOXLA
G squad back at it. Thanks Gavin, Garcetti, and Gascon for continuing to ruin LA.
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Very inspiring to see all the new, innovative social app ideas being built right now🔥🔥
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Timely roll-out of call-outs on FB! Love this new addition for Holiday Season
cc:
@herrmanndigital
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Excited to test “Share,” an updated way to share profiles with friends, all within Tinder! Couldn’t be more proud of the teams that brought this product to life. Big shoutout to
@BrianNorgard
,
@heyiboy
,
@ARudmann
,
@micktorious
, and
@garohussenjian
for all the support!
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Looking to enhance your Product Detail Page (PDP)? See how we transformed this one with 5 straightforward principles:
1. Streamline the screen layout by displaying only information essential for guiding your customers' purchase choices.
2. Implement an effortless solution for…
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It's launch day! Building Verishop from the ground up with
@jasonbosco
,
@dottkhan
, and the rest of our world class team has been an amazing experience. 🛍
Check us out at and
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It's starting! FB pushing ads to FB/IG Shops.
This is MASSIVE
1. Less friction and dropoff points in the purchase flow
2. FB controls the entire experience. No attribution loss.
What's next?
1. I'm waiting for 1 click checkout directly from ads.
2. Reviews synced to FB PDPs
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When you meet someone who bought something from one of your best performing ads 😂
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@sarthakgh
Not really… he’s been playing nice to Iran for over a decade. Read Netanyahu’s book, Bibi. I’m glad people are finally realizing this though.
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Isn’t it funny that Twitter doesn’t get bad press when they try to take down startups like Clubhouse and Substack, but FB gets destroyed by reporters when they do the same thing?
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@sarthakgh
It’s so obvious this was going to happen, sucks for the people that lost access to this at such a time
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@adamelmahrek
Just to be clear, you trust the word of hamas, a terrorist organization? Why would you believe anything they say without investigating it? Do better.
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Looks like Google might be launching a competitor to Honey 👀 🛍️
The tool also preserves your cart URL's to give you quick access back to them - like an abandon cart email does
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Every DTC brand that wants a piece of the Black Friday action is like “We never do this...but 30% off”
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Big shoutout to
@KyMiller12
,
@adilrhymes
,
@pbouk
,
@jgafni
, and the rest of the Tinder team that worked on
#SwipeNight
! It’s truly a fun and unique experience 🔥
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Pretty amazing to see Googles dominance in the Apple App Store 👀
15 of the top 100 free apps are owned by Google 📈 (maybe more, lmk if I missed any)
🥇Google 15
🥈Amazon 6
🥉Facebook 5
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Looking for a Director of eCom for an amazing opportunity. The business is already huge and looking to go to the next level. DM me if you're interested.
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Here's a little bit about what we're up to at Verishop. Btw we're hiring so reach out!
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Awesome moment to be featured by the
@dailytrojan
today! Thanks for covering the
@IcePopHQ
story!
When the pandemic hit, one USC alum found a surprising opportunity for entrepreneurship.
@IcePopHQ
, an online advertisement agency, has helped clients advertise online since May.
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@DavidSacks
You gotta mention the whole g squad: Gavin, Gascon, and Garcetti. All complete disasters.
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A new metric for a new crop of startups: CMRR - Creator Monthly Recurring Revenue.
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Huge update to move from a headless build back to native Shopify. If Glossier doesn't need headless, you probably don't.
cc:
@mrloo
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Excited to be one of
@Pinterest
‘s launch partners for the Verified Merchant program 🛍📈🙌
#Verishop
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Peak bullshit of the pandemic:
You can play basketball against each other for 48 minutes and covid isn’t a concern, but then two players want to chat and swap jerseys after the game and that’s not allowed by the rules.
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Lucky to be working with 2 of these awesome brands at
@icepopHQ
. We’re support both Osmo Salt and Bank Roll Coffee 🧂☕️
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Pickleball courts are already packed in LA at 8 am 🤯
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Special moment today over at
@IcePopHQ
We helped a brand that was hurt by the closure of physical retail (because of the pandemic), scale their online sales from $6k a month to $30k a month 🙌 🛍
Wins like this for small businesses feel extra special 📈
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Living in a crazy time when some of the most expensive real estate in the world, 🌴 Beverly Drive in Beverly Hills 🌴, has become a ghost kitchen for SBE 🍣 🍔 🍗
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“Pause the ads” - it’s been a fun weekend for this new client! 🙌🚀
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I got a lot of DMs from my response here! If you need statics, we've got you covered!🚀
At
@icepopHQ
, we create killer visuals optimized for ads! 💡 If you need help with this, let's connect and take your ads to the next level.
Check out some of our work below! 👇
Any recommendations for agencies that are great at pumping out static ads?
Need to increase our output across 3 brands.
Tag some suggestions below 👇
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Instagram is quietly building every eCommerce feature. Here's an abandon cart email from them 🙃
Once they finish these fundamentals and roll out the shopping tab on the tab bar, insta is going to make a huge dent in Shopping 🛒🛍️
Are we all going to have instagram CCs one day?
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The product we’ve all needed is now live.
Pager makes your screenshots organized and actionable.
Have fun playing with it over Thanksgiving 👇
pager has officially landed on the App Store! 🚀
It all started with one question: What if we could turn screenshots into the best way to save anything online?
Since then, our team has been hard at work to bring you an app that turns your screenshots into bookmarks so you can…
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New brands have successfully changed influencer marketing from a pay to play back to an exclusivity play.
“I have access to this first.”
Both Rosaluna 🌙 and CACTI 🌵 have been successfully building massive brand awareness very quickly with these special, early access gifts.
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Although Twitter continues to copy (or buy) new creator tool companies
Substack —> Revue
Clubhouse —> Spaces
Bunches —> Super Follow
I do believe that clubhouse, bunches, and other tools are reaching new audiences that Twitter hasn’t been able to reach.
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Shopify audiences for Meta have been incredible for some of our clients the past few weeks!
If you tried them in the past and gave up on them, try them again.
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Gavin and Cuomo going down in the same year is just too good 😂
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Haha wow - that’s some innovative marketing. Postmates sending a push to all of us with Quibi as the code 😅💰
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Just came across this interesting hack to grab people's attention on Google! 💡
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2/ zoom university
@TheDNew
&
@LeorMassachi
have created a new fun, live double-dating video app to help people meet
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New App Store screenshots for Parceled
Leading with value proposition, highlighting key features, and designed for readability.
DM me to work with
@BQWork
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Excited to see Tinder Online in the google chrome dev summit presentation
#ChromeDevSummit2017
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Super excited for the launch of Euka today! We’ve been helping on the marketing strategy over at
@IcePopHQ
Order the Wellness Core System and get a monthly supply of products to strengthen your immune system and protect you from harmful pathogens.
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First Gascon, now Prop 15?! Y’all are crazy. Nail in the coffin for small businesses during a pandemic in LA.
Do y’all even know what triple net leases are?!
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Thank you
@LACoSheriff
!! We appreciate you stepping in.
@mikebonin
you must be really crazy to be complaining about more resources trying to clean up your mess.
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💪
Wrapping up the first month of the new year right with our first in-person team outing! It’s always great when we get to trade in the virtual meetings for in-person collaboration. We’ve got a lot of exciting things happening in 2023 — stay tuned for more!
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The amount of crime going on in LA right now is insane.
@ericgarcetti
you’re a coward. Way to leave the city in a mess with your term coming up.
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