Chris Cantino
@chriscantino
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Consumer VC and pickleball degen. Boutique funding @colorcapital . Owner group @maddropspc PPA/MLP.
Joined December 2009
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Allow me to re-introduce
@ColorCapital
, a private fund investing in consumer, ecomm and emerging tech.
Portcos include:
Feastables
Athletic Greens
Seed
Hero
Helium
Italic
Ledger
Recess
Salt & Straw
We like helping brave founders burrow out of niches.
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How to read a smart contract—and why you’d want to in the first place. 🧵
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Damn it feels good to hear you no longer have cancer ❤️🔥
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If you’re not bullish on $ETH after watching this, you never will be
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1/ Anyone can create a free NFT that shows up immediately in their wallet. It only takes ten minutes—here’s how. 🧵
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It took seven years, but we finally earned a $100M+ exit.
So many hard-learned lessons—hopefully sharing them here will give you an advantage.
A checklist of everything it took. 🧵
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1/ How (and why) to buy your first NFT—even if you’re skeptical. 🧵
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Ten years ago, our family income was $35k.
It took seven years to grow and sell our startup for $100M+.
Then, I got cancer and watched things fall apart. Now, I’m working on what’s next.
The challenges never stop. What’s important is the strength and support to face them. ❤️🔥
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Clubhouse installs 📉
February: 9.6M
March: 2.6M
April (to date): 643K
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☾ 𝐃𝐀𝐑𝐊 𝐌𝐎𝐃𝐄 ☾
Anti-FOMO. 100% utility.
2.5 hrs left. Still accepting wallets where I can.
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1/ We’ve all heard the NFT elevator pitch.
-infinite royalties for artists
-ownership for communities
-24/7 marketplaces
-token-gated unlocks
That’s all well and good, but what NFTs do next is going to 🤯 your mind. 🧵
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The real flex: saying no to opportunities that don’t line up with your values.
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1/ How to turn your friends and family on to crypto, NFTs, and web3—without overwhelming them. 🧵
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The future of subscription NFTs (and why you should give a s*** in the first place). 🧵
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Can hardly believe I’m typing this... we recently discovered I have thyroid cancer.
I have surgery tomorrow to remove as much as possible. Feeling off, but eager to move forward. Ready to make the most of this and come out stronger.
Life’s crazy sometimes. Please send vibes. 🙏
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Ok, who wants on the free mint AL for Dark Mode? I need the wallets.
An edition to turn the open edition meta on its head. 🧵
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Bootstrapping goes like 💁
𝗬𝗲𝗮𝗿 𝟭: I’m dying
𝗬𝗲𝗮𝗿 𝟮: I’m dying
𝗬𝗲𝗮𝗿 𝟯: I’m dying
𝗬𝗲𝗮𝗿 𝟰: Wait a second
𝗬𝗲𝗮𝗿 𝟱: I think it’s... working?
𝗬𝗲𝗮𝗿 𝟲: 𝘖𝘔𝘎
𝗬𝗲𝗮𝗿 𝟳: 🚀🚀🚀
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Which would you rather own?
A) 100% of a business valued at $100M
B) 10% of a business valued at $1B
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We bootstrapped to a $100M+ acquisition without venture capital. Here’s how. 🧵
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1/ Crypto Wallet 101. How to keep your assets clean, secure, and ready for tax season. Plus, track all your NFTs and coins in one place. 🧵
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2022 web3 predictions.
What happens next will blow your mind. 🧵
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1/ How and why the NFT market will move towards Solana. 🧵
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Crypto is cool but have you tried designing products that are accessible to lower and middle income brackets
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1/ How NFTs will forever change the way brands and creators interact with communities. 🧵
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Making money is easier than launching a startup
Apologies, facts
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The next big web3 product won’t be designed for crypto maxis.
It will be designed for everyday users.
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Started a business so you could be your own boss?
Sorry…
Customers are now your boss.
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We’re looking for the most unconventional artists in the NFT universe.
The heroes, the emerging stars, and the completely unknown.
We need the very best.
Send them our way.
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Who wants to join a community of thought leaders building the future of crypto x consumer?
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Who wants in a private community of thought leaders going deep down the rabbit hole of crypto and consumer?
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1/ A game plan for profiting off NFTs during this boom. 🧵
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We built a business in a bear market.
Dead f***ing broke. $30k income.
Didn’t faze us. Just believed in what we we were doing. Built and shipped every day.
Got laughed at, disregarded, and ignored. Flew under everyone’s radar, all the way to a $100M+ exit.
And you can too.
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Want a free .eth address?
I’m giving away several dozen to help onboard ppl to web3
Post the .eth domain you’re after and your ETH wallet address—I’ll cover the cost and walk you through the process
You can check .eth availability here:
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Who needs funding to kickstart their NFT or web3 project? 🎈
We don’t give a f*** where you came from.
Tell us what you’re building.
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The next breakout web3 product won’t be branded as web3
It’ll simply be useful
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The ability to ignore “politics” is the greatest privilege.
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If you could invest in cities like stocks, which would you buy?
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We don’t need storytelling NFTs
We don’t need any more fantasy
We need utility that improves people’s daily lives
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1920s: Credit is a bubble
1990s: Tech is a bubble
2010s: Ecommerce is a bubble
2020s: NFTs + web3 are a bubble
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1/ How companies can use NFTs for marketing and community building 🧵
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Everything you need to know about the Black Friday fashion drop from
@CPGCLUB
.
Plus, how to claim a free NFT with utility in the CPG Rewards™ program. 🧵
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The next breakout web3 product won’t be branded as web3
It’ll simply be useful
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Your startup can produce millions of dollars and your family will still call it a project
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Making money is easier than launching a startup
Sorry, facts
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Video games: $60
NFTs that grant eventual access to a video game, someday: $50,000
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Dear brands,
If you want to win, a playbook can help.
A checklist of things it took for us to scale to a 9-figure acquisition:
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If you want them to survive, stop calling them projects
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Bootstrapping a nine-figure exit in five years, by the numbers:
Year 1: $150k revenue
Year 2: $500k
Year 3: $1.5M
Year 4: $6M
Year 5: $25M
300-400% YOY growth. Lean and profitable. Big enough to impinge on acquirer’s market share and warrant 4-5x multiple.
Outcome: $100M+ exit
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Upgrading NFT image metadata based on user participation is just about the biggest missed marketing and retention opportunity in all of web3
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The last six months have transformed my existence.
I’ve learned more than I have in my life.
I no longer have cancer.
I’m building the most ambitious products of my career.
And I wake up every day to thousands of internet friends.
I hope it never ends.
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Not me with test results showing NO MORE CANCER in my neck meaning my surgery + radiation have been WILDLY SUCCESSFUL 🥲🥲🥲
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Everyone that told me NFTs + web3 are fads is now asking for help
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Web3 is cool but have you tried designing products that are accessible to lower and middle income brackets
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If you could invest $10M into any web3 startup, NFT project, or cryptocurrency, what would you choose?
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The future of NFTs for brands and their communities. 🧵
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1/ A playbook for launching successful NFT collections. 🧵
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QVC’s revenue is greater than Shopify, Etsy, Pinterest, Zoom, and Twitter—combined.
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We are in the most interesting period of NFT history.
Blue chips down. Utility building. 2/3 of market wiped out. And a massive inflow of creators.
Disruptors, welcome to your moment.
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Your startup can produce millions of dollars and your family will still call it a “project”
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Bootstrapping our 9-figure exit, by the numbers:
Years 1-2: Finding product market fit
Year 3: $150k revenue
Year 4: $500k
Year 5: $1.5M
Year 6: $6M
Year 7: $25M 🚀🚀🚀
400% YOY growth. Lean and profitable.
Outcome: $100M+ acquisition
My advice? Be ready for it to take years.
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I’ve grown projects to 40 ETH floors, and we bootstrapped our company to a $100M+ exit.
I’ve also invested in many failures, and the project I am most proud of fell under floor price.
I've seen the good, the bad, and the ugly.
What I’ve learned growing web3 communities. 🧵
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We need to focus on creating real-world utility for regular people.
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1/ Up hundreds of thousands in a month of NFTs. Here’s what I’ve learned. 🧵
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We need designers.
We need developers.
We need engineers.
We are building a trust platform for web3.
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Let’s use $SOS as the governance token for a new decentralized NFT marketplace
If OpenSea doesn’t want to reward customers, let’s reward ourselves
Let’s graduate from customers to owners
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Web3 is selling the same product to the same 500,000 people, over and over again.
There are 8 billion people on this planet. Let’s cast a wider net, building them simple, practical applications to improve their daily lives.
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We’re partnering with several of the finest NFT communities for access to an anticipated drop.
I don’t care if their floor is .1 ETH, or 100 ETH.
We’re looking for the ones bound by purpose, kinship, and utility.
Let us know who we should be talking to.
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If you could invest $10M in any web3 startup, NFT project, or cryptocurrency, what would you choose?
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It should be illegal to require a phone call to cancel a subscription
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A token to unite the finest minds in web3. 🧵
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Adoption doesn’t look like 10k PFPs at a 100 ETH floor
Adoption looks like millions of tokens whose users don’t even need to realize they’re interacting with the blockchain
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Big news.
Pop is going to be a 100% allow list raffle, with more utility and access.
→ Guaranteeing fairness
→ Partnering with the finest web3 communities
→ Stacking big wins for Genesis members
We have constructed a model that is optimized for our community. 🧵
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Don’t make enemies in this space
We are very, very early
People building now will be at the very front in 5, 10, 20 years
You can always build a relationship, but it’s much harder to repair one
Give people room to grow
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It’s 2021, stop charging for shipping and just bake the cost into your list price.
$25 + $5 shipping 😬
$30 😎
Upwards of 60% of cart abandons are still attributed to shipping fees.
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Turns out a lot of people win simply because they refuse to lose
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1/ The odds were stacked against us: bootstrapped, crowded category, no network to speak of.
But we sold our startup for $100M+ thanks to an exceptional product—and some original marketing.
Marketing strategies we used to beat out the competition. 🧵
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Billion dollar brands think differently. Here’s how. 🧵
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Hundreds of SOL projects are being built quietly behind the scenes
Keep in mind, ETH didn’t come out of nowhere. It has value today thanks to quality applications built on it… platforms like ENS, OpenSea, M*taMask, etc
2022 is the year Solana finally shows what it’s capable of
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The real flex: saying no to opportunities that don’t align with your values.
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Who wants a free edition that grants access to a private chat with web3 leaders going down the NFT rabbit hole?
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Your pre-seed deck does not need financial projections.
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