Chris Cantino
@chriscantino
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Used to tweet about startups. Consumer investing @ AG1, PPA, Feastables, Seed, Ledger, Hero, Helium, LA Mad Drops.
Joined December 2009
Re-introducing @ColorCapital, a fund investing in consumer, commerce and emerging tech. Portcos include: Feastables AG1 Seed Hero Ledger PPA Tour Salt & Straw We like helping brave founders burrow out of niches. Here’s the vision for our re-launch.
color.capital
A consumer fund investing in the future of CPG, commerce, and technology.
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Just bought my first robot. AMA.
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At Schmidt’s, we cold emailed tens of thousands of retailers. Amassed lists from search results, retail databases, LinkedIn… literally Googling “Houston local markets” wherever we were undersold. Didn’t matter if we only landed 10%. 1000 emails, 100 accounts. Rinse and repeat.
Here's how to STEAL your competitor's retail network: 1) Make a list of your competitors 2) Go to their store locator page 3) Note down all their retailers Then reach out to those retailers, and pitch them on the market where YOU outperform your competitor Exactly what TRUBAR
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The future of ecommerce? I prompted ChatGPT’s new browser to buy me a few pairs of pants and apply a discount code. A few minutes later, I had the order confirmation in my inbox.
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Launch day! Magnolia Table from Joanna and Chip Gaines is live at Target. My fave are the Silo Cookies, but it’s tight with the buttermilk biscuits and cinnamon rolls. It’s all classic, real food with scratch-baked Southern flavor. Proud to back the brand via @ColorCapital.
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You think pickleball is big in the US? This is in Vietnam. Like tennis in the 70s, the sport is just getting started.
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The Sora app has updated its content policy to strictly limit the use of 3rd-party and copyright IP. This comes a day after someone made a mini-South Park episode about pickleball…proving once again that the pickleball lobby always gets what it wants.
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CANTINO25 to save on your order at Stack! Lmk when you try it.
stackathletics.com
Inspired by pickleball’s reputation as a sport that’s too loud, Stack creates pro-level quality pickleball apparel for those who make noise. Owned and operated by pickleballers, Stack champions...
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Good news fam 👊 We jumped into the ownership group of Stack Athletics and Vulcan Pickleball. Excited to join the board and help build a brand with a loud voice centered on players and pickleball culture. And things are already moving… What we do next might just shock you :)
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Pickleball is either just a fad, or it’s the fastest growing sport in America. You tell me which one.
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After investing 3.6M$ pumping XGAME token over the last 2 weeks, the chart has taken a hit by scoundrels. Can you help me find more on the comments bellow? ✏️ "scoundrel /skoun′drəl/ noun A base, mean, worthless fellow; a rascal; a low villain; a man without honor or virtue.
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When Hunter first won gold in Peachtree, people said yeah, that’s a fluke Coming from APP? Good luck proving yourself in PPA Well look now… The guy truly went from zero to one
There is a new Number #1 player in Men’s Singles and his name is Hunter Johnson 🔥 From grinding through qualifiers, to starting as one of the lowest seeds in the field, getting his first title in Atlanta, and becoming a Championship Sunday regular, Hunter Johnson has shown the
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Viewership up and to the ↗️ Like tennis and basketball before, a strong player base eventually blossomed into a TV audience WNBA puttered for years until one major catalyst netted a $2B media rights deal Pball has work to do, but remember—growth comes slowly, then all at once
🚨 433,000 viewers! Saturday’s DoorDash MLP Finals match on CBS was the 2nd most-watched pro pickleball match ever. The game is growing — thanks to CBS, our partners, and all the fans for making it possible 🙌
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Crazy that Columbus doesn’t have to drop anybody Brilliant maneuvering on their part, quite a reward for making strong offseason moves
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2nd lines CJ: 49-38 (57%) Ben: 13-10 (57%) Gabe: 23-25 (48%) Noe: 23-25 (48%) Riley: 12-16 (43%) Augie: 36-42 (41%) Eric: 29-46 (41%)
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MAGA Means “Make Assets Great Again” 🇺🇸 In one of the most ambitious shifts in U.S. economic strategy, President Trump is transforming Washington into Wall Street’s most influential investor. From Intel $INTC and MP Materials $MP to Lithium Americas $LAC and Trilogy Metals $TMQ,
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MLP Dreambreaker Performance, Top Men’s Teams 1st lines Ben: 22-10 (69%) Hunter: 74-44 (63%) Andrei: 59-53 (53%) JW: 46-42 (52%) Christian: 29-27 (52%) Hayden: 23-18 (50%) Noe: 34-37 (48%) Will: 36-55 (40%) Dekel: 6-13 (31%)
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Today’s post: The science of fashion and cultural change, starting with an analysis of the fastest growing sport in modern US history: pickleball In 2019, pickleball was half as popular as badminton. In 2024, it was more popular than baseball. https://t.co/UIMauR3gkV
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Even one of the top imaging companies in the US admits how much better ultrasound is than mammography for breast imaging. What is not said is the radiation risk of mammograms is worse than the benign sound waves of U.S. I never Rx'd mammograms, choosing ultrasounds instead.
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Home turf bday weekend and playoff dub 🫶 Mad Drops chemistry peaking at exactly the perfect time. They’re not ready for us—we’re ready for them Next up: NYC Finals
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Scenes from the most electric @majorleaguepb event yet. Love this game but love the people more 🙏 See you in the playoffs…
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