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Pinned Tweet
Fox News is more fragile than you think. Together we can pressure the ad industry to drop Fox News because of their support of the Jan. 6 insurrection.
And we have proof that it works.
Join us:
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CONFIRMED:
@nissan
will no longer advertise on Steve Bannon’s Real America’s Voice. 🐾
Thank you to EVERYONE who spoke up. You made this happen!
@nandoodles
Thank you for bringing this to our attention. Nissan does not place advertising with political media outlets. This advertising was placed by a third-party media company without Nissan’s knowledge or approval. We have stopped all advertising with this company.
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CONFIRMED:
@Yahoo
has dropped Performance One Media, the company that hosts Steve Bannon's War Room: Pandemic, from its inventory. 🐾
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NEW: We kicked off the campaign to defund Fox News with an email to two
@Yahoo
executives yesterday.
Here's why.
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Starting today, we’re taking on , the permanent home of Fox’s lies — where they are subject to the standards written by the ad industry.
We’ve used these standards to get
@dbongino
and Steve Bannon kicked off the ad exchanges.
Fox is next.
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Thanks for the shout out — but we *really* can't take credit for this one. No one has been more effective at pressuring advertisers to drop Twitter than Elon Musk himself.
Here's what we mean.
Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.
Extremely messed up! They’re trying to destroy free speech in America.
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Unlabeled ads are a problem on X. That's why we've filed an FTC complaint about it.
this has shown up in my feed maybe 7 times now
it is both missing the post time next to the username (indicative of a normal user post) and the Ad indicator on the top right
so is there a third, secret type of post you get when you’re a YouTuber and Elon wants you to post here?
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Here’s how we do it: Most ad exchanges have a list of prohibited content written into their legal agreements with advertisers. No lies. No misleading narratives. No promotion of violence.
It’s prohibited for a reason: advertisers don’t want to fund toxic content.
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Since January, we’ve been contacting ad exchanges about Stop The Steal promoters — and they’ve been dropping them from their networks.
There is NO ambiguity left in the ad industry: anyone who promoted the insurrection is off-limits. So why is Fox exempt?
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We have a plan. We have the emails. All we need is you.
Learn more and join us here:
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Fox News pushed the same lies and misleading narratives as the rest of them — and they’re already pushing more lies ahead of the 2024 election.
It’s time for them to get kicked off the ad exchanges too. We already have a plan.
Do you happen to use email? 🙂
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Ad exchange execs don’t want you to know who they are and they definitely don’t want to hear from you. So starting today, they’re going to hear from you.
Everyday(ish), we’ll send you action emails w/ names of executives, their emails & a pre-written template.
Like this one. 👇🏼
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As Fox News walks us into the next insurrection, the ad industry needs to answer:
•What’s the difference between Fox News and the rest of the insurrectionists?
•Why did get a Fox News a hall pass?
•When will you pull FoxNews(.)com from your inventory?
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Your job: send the email. A couple dozen emails will get the issue on their radar. A couple hundred will push it to the top of their agenda. A few thousand will force them to act immediately.
They might even email you back! Here’s what one CEO emailed our members:
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CONFIRMED:
@Yahoo
has blocked Glenn Beck's The Blaze from their inventory. 🐾
A Yahoo insider tells us that Yahoo has *also* blocked Dan Bongino, Charlie Kirk and Steve Bannon's outlets, so overall not a bad haul for today! 👏🏼
Today,
@CheckMyAdsHQ
members received contact info + a template to email the leadership team at
@yahoobusiness
(adtech).
We’re asking them to quit monetizing The Blaze, due to its role in promoting The Big Lie and the J6 insurrection.
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Like oh say…Rupert Murdoch?
Tucker: Why is some foreign born billionaire allowed to change our country fundamentally?
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NEW: One day after we launched Defund The J6 Insurrectionists campaign, Charlie Kirk's ad partner
@playwire
quietly stopped serving ads on his website.
But they're still funding him & his friends. Here's our latest:
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Who funds Real America's Voice, the propaganda network keeping Steve Bannon in business? We have some answers.
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We're defunding & dismantling the biggest voices behind the J6 attack:
•Dan Bongino
•Charlie Kirk
•Tucker Carlson
•Glenn Beck
•Steve Bannon
•Tim Pool
Join us.
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Hey, remember how we asked for examples of unlabeled ads on X and you all sent in HUNDREDS of examples? Well ...
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CONFIRMED:
@Audi
will block Steve Bannon’s Real America’s Voice from its media buy. 🐾
Thanks so much!
@nandoodles
We are actively working with our partners to understand how this occurred and ensure it’s removed immediately. We are also revisiting our ad procedures to make sure it doesn’t happen again. Thank you for bringing this to our attention.
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@SHL0MS
This has been going on for some time — we filed an FTC complaint about this practice last year:
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CONFIRMED:
@LGUS
has removed RT, News Front and Russian American News from their content store. 🐾
These US-sanctioned channels are no longer available for download under “News & Info.”
Hey
@LGUS
! Can you explain why I’m watching Newsfront, a Russian state propaganda outlet placed on the U.S. sanctions list last year, on my LG TV?
@USTreasury
@SecYellen
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🔊🔊🔊 Check My Ads has a new investigative reporter! Welcome to the team
@atRachelGilmore
!
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OK so...
1. RT(.)com moves to
@rumblevideo
2.
@rumblevideo
is monetized by
@GoogleAds
3.
@GoogleAds
is still sponsoring Russian state owned propaganda.
FYI
@sundarpichai
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Elon started his reign of Twitter by firing the executives in charge of liaising with advertisers & assuring them it's safe to spend their ad budgets on Twitter.
This was
@SEP
's job. Now she's gone.
While uncertain how many there would be, I spent my last few days at the company continuing that commitment. And I want everyone to know I do believe the new administration understands the importance of holding up the standards of GARM.
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Looks like we’re at it again.
In the last 2 weeks, I notified Volvo, Planet Fitness, Disney Plus, Verizon, Hilton, Etsy, Audi and Royal Bank of Canada that their ads were running on Steve Bannon's War Room. As of today, they're ALL gone.
Any journos want to cover the biggest untold story in adtech?
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CONFIRMED: Elon Musk's X is no longer certified by TAG as brand safe 🐾
We filed a complaint about X's certification last year:
NEW: I’m thrilled to share that X (formerly known as Twitter) has officially lost its Brand Safety certification from
@tag_today
. 🤗
This is a big blow for X’s ads business — they’re def not getting those advertisers back now.
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CONFIRMED:
@freewheel
, a Comcast company, has blocked Real America’s Voice from its inventory. 🐾
Real America’s Voice is home to Steve Bannon’s Pandemic War Room.
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It's not clear what any CMO could do to smooth things over when the CEO is openly taunting advertisers.
Advertisers aren't interested in high school debates. They're here to promote their products & services in a brand safe environment. That's it.
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CONFIRMED:
@Etsy
has blocked Steve Bannon’s Real America’s Voice from its media buy. 🐾
Thanks so much!
@nandoodles
We did not, so thank you for letting us know! We discovered these ads were running as part of a third party ad network, so we took immediate action to ensure Etsy ads will no longer appear on this show or similar programs that do not align with our values.
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CONFIRMED:
@Yahoo
has dropped both accounts for WeatherNation TV, which acts as a front for Steve Bannon. 🐾
The accounts were both dropped on October 12.
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That’s us! We have a plan, we have a playbook and we know how to get the job done.
An organization called Check My Ads has launched a campaign in an effort to restrict Fox News ad revenue to prevent them from "working overtime to fuel the next insurrection."
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We just filed an
@FTC
complaint about X's unlabeled ads, which lead to potential consumer deception and provide a breeding ground for scams.
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CONFIRMED:
@BMW
has blocked Steve Bannon’s Real America’s Voice from their media buy. 🐾
Thank you very much!
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What do you call a news outlet whose chairman calls up Mitch McConnell to tell him what to do next?
A propaganda outlet.
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Twitter is also a member of GARM. It has signed onto the same charter, which includes "working towards a media environment where hate speech, bullying and disinformation is challenged."
Last week, its new CEO tweeted this out from a known disinfo outlet.
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The Global Alliance for Responsible Media (or GARM) is an initiative run by
@wfamarketers
. It reps $97B in annual spend by the largest advertisers in the world.
These brands have publicly committed to a set of brand safety standards — and they're obligated to stick to them.
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NEW: Dan Bongino has been suspended from YouTube
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CONFIRMED: Charlie Kirk's website, CharlieKirk(.)com has been entirely demonetized. No more ads for Charlie. 🐾
But this is a developing story — here's why we're watching
@playwire
very closely.
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Love how Fox News trends whenever a host actually tells the truth.
LOL
Fox News anchor Bret Baier just completely dismisses Trump's complaints about Cassidy Hutchinson's testimony:
"Cassie Hutchinson is under oath on Capitol Hill. The president is on Truth Social making his statements."
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CONFIRMED:
@krush_media
has dropped Steve Bannon's Real America's Voice. 🐾
The CEO confirms they've also dropped Pursuit Channel (another P1 Media network) and OANN from their inventory. Thank you so much!
NEW: Today, I'm looking at
@krush_media
's sellers.json file — and I have just one question: Why is this company monetizing Steve Bannon's channel Real America's Voice...and why is it listed as "P1 Media"?
Let's look at this together.
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He also asked his team to review Twitter's hateful conduct policy, specifically around "targeted misgendering or deadnaming of transgender individuals."
This was consistent w/ his own history of transphobic behavior & harassment on this platform.
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We've gotten some great examples from you all of Twitter ads that aren't marked as ads. Keep those screenshots coming to submit
@checkmyads
.org, along with how you're using Twitter (iOS/Android app or web).
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Yahoo has one of clearest policies against monetizing conspiracy theories on the market.
It's almost like this rule was written specifically *about* Fox News and its misleading coverage about the elections & the J6 insurrection.
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There’s nothing in the US Constitution about a right to programmatic advertising dollars. 🤷🏻♀️
.
@CheckMyAdsHQ
co-founder
@Catthekin
joined LPTV’s We’re Speaking to breakdown their effort to restrict the flow of advertising dollars to spreaders of disinformation.
Watch the full interview with hosts
@MayaOnStage
and
@LCSenecal
:
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@nandoodles
I'd be stressed too if most of my money was in Rumble and the market was about to open
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shout out to Elon Musk for making our argument against advertising here for us ♥️
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CONFIRMED:
@StackAdapt
is removing Rumble from its media buy. Thank you very much! 🐾🐾🐾
@nandoodles
@Ruggable
Thank you for bringing this to our attention. We're constantly curating and updating our block lists—the website is currently being removed from our platform inventory. We're reviewing our protocols to prevent such incidents in the future. Again, thank you for letting us know!
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In the midst of all this, he wrote a vague and rambling open letter to advertisers promising Twitter *wouldn't* become a "free-for-all" hellscape under his watch.
By now, there was no one at the company left to translate *this* to nervous advertisers.
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CONFIRMED:
@YouTube
has demonetized Russian state backed outlet RT(.)com. 🐾
BREAKING-YouTube blocks RT, other Russian channels from generating revenue
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Right-wing podcaster Tim Pool isn't selling ads anymore after a successful Check My Ads campaign. He's selling ... coffee. And we found out who makes the beans.
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BREAKING: Dan Bongino has been permanently banned from
@YouTube
. What does this mean for his
@googleads
?
YouTube says Dan Bongino has been permanently banned for attempting to evade a previous suspension. Earlier this week, Bongino said he was quitting YouTube for Rumble, the video sharing platform favored by conservatives which he is an investor in.
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The countdown to taking down OANN has begun.
The dust is still settling on
@microsoft
's new acquisition. As of today, OANN still has an active advertising account with
@Xandr
: Seller ID 11295.
@microosft
is still officially in business with OANN. But how long will that last?
We'll keep you posted!
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We are grateful to
@yahoo
executives for setting a company-wide precedent to not support the lies that fueled the insurrection.
But they ARE still funding — potentially sending them millions of dollars to finance content like this.
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Two weeks ago Dan Bongino screamed into the camera about a "political revolution." He lies to his audience of millions to incite rage and violence. Why? Because it makes him money... for now.
We've lost him 6+ ad exchanges. Help finish the job:
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HUGE:
@Google
has been sharing stalker-level data with the Russian state throughout the course of the war.
This is the
@propublica
investigation that forced them to stop.
NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by
@kfranasz
. Story & 🧵
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The Federalist Papers is one of many outlets calling for violence and civil war today.
They monetize through a middleman called Firefly Engagement.
If you’re an advertiser looking to stay away from this, you will need to block all seller accounts tied to Firefly Engagement.
@StephenJ_Caruso
The verified Facebook page that posted the post he shared (and others similar in rhetoric) has over 2M followers and is apparently operated by Integrated Marketing Group, Inc.
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Did they invent an entire awards ceremony to avoid covering the J6 hearings???
This is what Fox News is talking about right now instead of the Jan 6 hearings.
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🚨AD-VISORY ALERT🚨: If you run ads on
@LG_Ads_Platform
, you may want to pause them until further notice.
This is ABSOLUTELY WILD.
@LGUS
is currently carrying *multiple* Russian state propaganda outlets — all of which are under U.S. sanctions since April 2021.
If you’re an advertiser, you need to block all LG Ads seller accounts ASAP.
@USTreasury
@SecYellen
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CONFIRMED: Tim Pool’s website has been demonetized.* 🐾
*Except for
@Revcontent
.
Anyone else not seeing very many ads on TimCast(.)com? 👀👀👀👀
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CONFIRMED:
@edmunds
(now
@carmax
) has blocked its ads from disinformation outlet American Pigeon.
More importantly, they’ve paused their media spend w/ adtech co
@stnvideo
. 🐾
@nandoodles
Edmunds has guardrails in place to restrict our ads from appearing alongside content that's inconsistent with our values. Advertising has been paused with the provider & we're working to ensure that our ads only appear in locations consistent with our guidelines moving forward.
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Why has
@Yahoo
made an exception for Fox News?We're contacting Yahoo to be accountable to its *own* standards — nothing more, nothing less.
Want to help us reach out to Yahoo's leadership team? We'll send you a template when you sign up here.
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We’re getting the job done. Join us.
NEW: Starting today, we're going to cut off every last one of the insurrectionists from their business model: ads.
Join us:
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Over the past few months, it looks like
@Yahoo
has agreed that insurrectionists (& white supremacists) don't belong in its inventory.
In February, they dropped Glenn Beck's The Blaze after our members requested a review.
CONFIRMED:
@Yahoo
has blocked Glenn Beck's The Blaze from their inventory. 🐾
A Yahoo insider tells us that Yahoo has *also* blocked Dan Bongino, Charlie Kirk and Steve Bannon's outlets, so overall not a bad haul for today! 👏🏼
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@FTC
The complaint contends that by not labeling ads, X's actions violate a 2022 order with the FTC that prohibits misrepresentation of its advertising practices.
That earlier decree saw them pay a fine of $150 million.
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Where do you even start when it comes to taking on Fox News?
The answer is Tucker Carlson, the linchpin of the Fox’s entire business operation.
We can do it. Here’s how.
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If you're an advertiser worried about where your ads will appear, the best advice we have is "Don't advertise on X if you don't want to appear next to things like neo-Nazi propaganda" 🤷♀️
@MikeStuchbery_
Hi Mike, unfortunately, we do not have control on where our ads would appear. We understand your concern and we will take this into consideration.
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CONFIRMED:
@basisglobaltech
has blocked Charlie Kirk (and all of Salem News Group) from its inventory. 🐾
Thank you to everyone who sent an email to their exec team today. You were heard!
Hey
@ShawnRiegsecker
! Did you know your company
@basisglobaltech
is running your own ads on Seb Gorka's company website? Not sure how you keep your clients safe if you can't even keep your own brand safe.
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X has been placing ads for brands like Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast) next to posts touting Hitler and his Nazi Party. Linda Yaccarino previously claimed brands are “protected from the risk of being next to” toxic posts.
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CONFIRMED: The Dan Bongino Show has dropped itself (??) from Google Podcasts. 🐾
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Elon Musk’s attack on the ADL is his latest attempt to harass civil society organizations to distract from his own incompetence. Advertisers shouldn't fall for it.
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NEW: A non-exhaustive list of disinformation outlets rated “Trustworthy” by
@NewsGuardRating
1. TimCast(.)com — Tim Pool’s website; one of the biggest voices behind the J6 coup; hosts Alex Jones, Jack Posobiec &
@RepMTG
✅ 82/100, mostly credible
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A gentle reminder that
@NewsGuardRating
still gives Fox News 22 out of 22 points for “does not repeatedly publish false information.”
Fox is pushing a wild conspiracy theory that the Inflation Reduction Act is meant to militarize the IRS so they can audit you at gunpoint.
This is the lead story on the most-watched cable news show in the country.
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In April, they dropped the company that hosts Steve Bannon's show War Room Pandemic.
CONFIRMED:
@Yahoo
has dropped Performance One Media, the company that hosts Steve Bannon's War Room: Pandemic, from its inventory. 🐾
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CONFIRMED:
@RBC
has blocked Steve Bannon’s Real America’s Voice from its media buy. 🐾
Thank you so much!
@nandoodles
Thank you for bringing this to our attention, Nandini, and your patience in hearing back. When we became aware of this placement, RBC immediately requested to pull the ads, and we will no longer be advertising on this network which does not reflect our values. ^S
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This is the email we sent to our members yesterday regarding Twitter’s new ownership.
In short, we have leverage — and we know how to use it.
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And just last month, they dropped The Post Millennial's advertising account.
A twofer because TPM employs Andy Ngo — the key propagandist for Proud Boys and recently merged with Human Events, which employs Charlie Kirk + Jack Posobiec.
CONFIRMED: A source close to Yahoo’s ads team tells me that
@yahoobusiness
has blocked:
1. The Post Millennial
2. Human Events
3. Whoa Canada
That was fast! 🐾
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We're investigating reports that X/Twitter isn't marking ads and need your help! If you see an unlabeled ad, screenshot it and the menu that pops up when you hit the three dots. Email pics to submit
@checkmyads
.org along with if it was on iOS/Android app or web browser. Thanks!
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Hey
@MIT
! Did you know your ads are appearing on HumanEvents(.)com, a disinformation outlet that employs J6 Insurrectionist Charlie Kirk and the Pizzagate conspiracy theorist Jack Posobiec?
Please check your ads!
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Studies say the
#1
threat to the world is disinformation, but let
@atRachelGilmore
tell you something about that
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Hello
@VolvoCarUSA
! Did you mean for your ads to sponsor The Charlie Kirk Show on Real America’s Voice?
Charlie Kirk participated in the attempted overthrow of our government on Jan 6, 2021.
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Holy shit
Fox News host Kayleigh McEnany mocks Black people protesting the killing of Jordan Neely: "Well at least they have rhythm."
Her co-hosts then laugh.
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ICYMI yesterday!
🔊🔊🔊 Check My Ads has a new investigative reporter! Welcome to the team
@atRachelGilmore
!
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CONFIRMED:
@adapex_io
has dropped BonginoReport(.)com. 🐾
UPDATE
#2
: I just checked again and the seller account is GONE!
@adapex_io
has dropped BonginoReport(.)com!
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CONFIRMED:
@Quantcast
has blocked Glenn Beck’s
@theblaze
from their inventory. 🐾
Hey
@Quantcast
, our
@CheckMyAdsHQ
members have been emailing you for over a month. The least you owe them is a response. Are you still monetizing The Blaze?
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LG has not commented publicly on their ties to Russian propaganda – and we do not know how many millions of $$ they may have sent to Russia since last year when placed under US sanctions.
We will be filing a complaint with the
@USTreasury
.
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CONFIRMED: Google is going to permanently ban advertisers who fake endorsements, following our report on scam Shark Tank keto gummy ads!
Google will now permanently ban advertisers who fake endorsements, an update that comes after Mashable reported on fake 'Shark Tank keto gummy' ads.
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Hello
@rosettastone
! Did you know your ads are monetizing Charlie Kirk, one of the individuals who organized the J6 attack on Capitol Hill?
To avoid this, you will need to exclude your ads from Charlie Kirk's
@YouTube
channel.
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CONFIRMED:
@taboola
has cut ties with Russian state propaganda outlet, RT(.)com. 🐾
@nandoodles
Update: We’ve decided not to renew our contract with them and removed our recommendations from their site.
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A
@CheckMyAdsHQ
success story in 4 parts:
HOLY SHIT:
@NewsGuardRating
just downgraded
@FoxNews
' official rating from "Green — Trustworthy" to "Red — proceed with caution."
THIS IS HUGE.
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