Google Ads
@GoogleAds
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Get started with the Google Ads AI Essentialsโ https://t.co/sDHxLxi6qH The official page for updates, tips, and inspiration from the Google Ads team.
Joined November 2009
4 key shifts to adapt your search strategy for the AI era ๐ก ๐ Rethink search's role for discovery โจ Supercharge campaign creative & targeting with AI Max ๐ Make bidding a growth catalyst ๐ Expand reach safely with Search Partner Network Learn more โ
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Smart Bidding Exploration is built for smarter growth. ๐ง Just ask Money Group, who used the advanced bidding technology to drive 46% more leads, with 26% of net new leads coming from unique traffic sources. Ready to bid the smart way? Smart Bidding Exploration is available
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Google Ads accounts ๐ค @googleanalytics properties Unlock deeper insights & better performance! โจ We've launched a new Google Ads recommendation to link your Google Analytics property in just 1๏ธโฃ click. Don't miss out on these insights โก๏ธ https://t.co/5OU7bVfOUG
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When the new betas drop and you try to explain all the features to your friends. ๐
โจ๏ธ Dive in today โ https://t.co/ZP2h5LeIUk
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Build credibility with a Google Guarantee badge & connect directly with qualified leads using Local Services Ads. Learn how to grow your business and find new customers ๐
3 resources to help you run ads for your small business ๐ 1๏ธโฃ Grow your business with Local Services Ads โ https://t.co/5zocOhCNE3 2๏ธโฃ Guide to lead generation โ https://t.co/9t94HXhTWw 3๏ธโฃ @GoogleAds vs. Local Services Ads โ https://t.co/0hxx8nboP6
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๐จ Need to create beautiful, on-brand creative assets at scale this holiday season? Asset Studio has you covered! Our newest creative destination allows you to revamp your creative with ease: โช๏ธ Generate new images in bulkโinstantly transport up to 100 brand photos into new
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*80% of Gen Z shops on Google. They're searching for what's nextโfrom inspiration to checkout. Be the brand they find. Turn their discovery into your next sale with Google Ads. *Google/Ipsos, The Relevance Factor, n=5,405, Gen Z online shoppers US, UK. AU, BR, CA, FR, DE, IN,
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Maximize web & app potential! ๐ฅ G-Star RAW saw a 450% increase in Performance Max ROAS & 200% increase in conversion rate by combining Web to App Connect & App Campaigns โ https://t.co/vYgmkSzm4P
#FullValueofWebandApp #GoogleAds
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A warm welcome to our newest certified Meridian partners! Meridian is an open-source Marketing Mix Model (MMM) designed to help you drive better business outcomes. Learn more and connect with a certified Meridian Partner in your region here ๐ https://t.co/yqQTurMJP5
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๐ฑ๏ธ Want to drive ROAS with one click? Turn on AI Max for Search campaigns like @clickup did! ClickUp needed to uplevel their paid Search program to cut through a saturated space, find new customers, and maintain an efficient ROAS. The results speak for themselves: ๐ +16%
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From small business to big impact. This is what happens when passion meets the power of Google Ads. So excited for the new series, #ProudlyOwned. Learn more here: https://t.co/GVKJrnLGmo.
blog.google
Google is proud to celebrate small business owners with a new hub with resources to help them grow online.
It takes passion, commitment, and lots of tenacity to run a small business. We're celebrating the incredible stories behind the businesses shaping our communities and the ways Google helps them grow with our new series, #ProudlyOwned. Take a look: https://t.co/JGoWfI3Dfx.
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Unlock 2.5x greater ROAS for your app! ๐ Lisa Whittaker, Senior Director of Digital Marketing at @shakeshack, achieved incredible results using Google Ads and Web to App Connect to seamlessly integrate the brand's web & app channels, boosting conversions. Discover how they did
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๐ Your first-party data is key to unlocking ROIโbut where do you begin? @Paylocity and @madebymonks_ unlocked a +๐ฒ๐ฎ% ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ถ๐ป ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐๐ฎ๐น๐๐ฒ in 3 steps: 1. Connect data sources in ๐๐ฎ๐๐ฎ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ 2. Maximize signals via ๐ฒ๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ๐ฑ
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Reach more viewers across YouTube's diverse ad formats with new video enhancements for App campaigns. Google AI intelligently extends or flips existing videos while preserving all your key content, helping you boost campaign performance with no extra work. Learn more ๐
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Your top questions on Data Manager, answered: ๐ Why strengthen first-party data? ๐ How do I unify fragmented data sources? ๐ Can it handle complex strategies? โ
Whatโs one action I can take now? Get the full guide โ
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Your Power Pack Qs, answered: โ๏ธ Which campaign combo is right for you? โ๏ธ How are campaigns prioritized on Search? ๐ก๏ธ How do I control my brand searches? ๐จ When should I use Demand Gen vs. Performance Max? Learn more โ
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Web to App Connect helps Steph So and Lisa Whittaker at @ShakeShack deliver a frictionless, personalized experience for their guests! ๐ ๐ 2.5x greater ROAS ๐ 6x increase in conversion rate Increase conversions and boost ROI for your brand -->
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Learn how AI Max for Search campaigns keeps pace with consumers' evolving search behavior direct from @Google's VP of search and commerce, Brendon Kraham ๐
Predictive power + generative capabilities = agility in your Search campaigns. Googleโs VP of search and commerce breaks down how that comes to life with AI Max for Search campaigns ๐
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