Basis Technologies
@basisglobaltech
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Basis® Technologies is a global automation software provider for enterprise marketers, streamlining operations and consolidating tools and systems.
Chicago, IL
Joined August 2009
Smarter advertising, powered by AI: Learn how Basis AI can fuel innovation, opportunity, and optimization at every stage of your workflow to enhance campaign results.
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RT @TylerKellyBasis: #Misinformation is a major problem online and social media is a megaphone for it. #SocialMedia presents #advertisers w….
basis.com
With misinformation and hate speech continuing to flood social networks, what can advertisers do to protect their brands/clients?
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RT @ChiTribBiz: At Basis Technologies, which ranks sixth among mid-size employers on the Tribune’s list of Top Workplaces, a 'people-centri….
chicagotribune.com
Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is a digital platform for advertising agencies and brands.
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RT @SoyDavidBermea: El futuro del #DOOH se debate hoy con @GroovinAds, @BasisGlobalTech y @Boletia 🤯 Claves para superar barreras técnicas….
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RT @directdigitalh: Connecting with top agency leaders and strategists! From our SVP Kristie MacDonald at #StratFest with @4As to insights….
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RT @AWLATAM_: 🌐 El futuro del DOOH está aquí. Este panel presentado por ejecutivos de @GroovinAds, @Boletia y @basisglobaltech será el pun….
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RT @AdChatDFW: Welcome to next Golden Age of advertising! @basisglobaltech rolls out a delightful campaign for their automation system. htt….
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RT @HollisCGuerra: What. A. Night. What a first day of @advertisingweek (although by 1030 pm I was asking everyone how their week has been)….
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“Within the first couple of weeks, we saw the conversion rate increase more than 2.4x, and the cost per conversions fell by 75%," said Hart's VP of Media and Analytics Kira Clifton when using SmartBid with Basis AI. Keep reading via @MediaPost:
mediapost.com
Hart VP of Media and Analytics Kira Clifton said the smart bidding system based on AI changed the company from a trading partner to an ad-tech partner able to more quickly optimize campaigns.
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RT @AdtechGod: 🎉 Return to the Golden Era of Madison Ave 🎉. MadTech, Aperiam, and Marketecture Media are ready. Are you?. After countless h….
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RT @KatieRisch: We’re only a week away from the next Basis Oasis at #AWNEWYORK24! I’m so excited to be joining the rest of our Basis team i….
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Basis' SmartBid leverages AI to adjust and optimize your bids in real-time by Basis, empowers media team to move smarter, operate faster, and generate better performance.
basis.com
Basis Technologies announced artificial intelligence powered performance improvements for marketers to reach customers.
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RT @TylerKellyBasis: Next week, we’re thrilled to be heading to #AWNEWYORK24 and bringing the Basis Oasis with us! 🗽🌴. We have an entire we….
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Congratulations to our VP of Product - DSP, Ian Trider, for his win at last night's @AdExchanger Awards! Ian's recognition as a "Rising Star - Leadership Under 40" showcases his exceptional contributions to the programmatic advertising space.
🌟 THE 2024 ADEXCHANGER AWARDS WINNERS ARE HERE! 🎉 Huge congratulations to the trailblazers and innovators leading the way in digital marketing and advertising! Check out the incredible winners and celebrate the best of the best! ✨🏆
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RT @KatieRisch: This week Basis is in Miami for the Digiday Publishing Summit! If you’ll be off to Miami this week, make sure you connect w….
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Political advertisers are particularly reach-oriented and risk-averse, which is one reason why linear TV still “feels like a safe bet,” said Grace Briscoe via @AdExchanger about political advertising on CTV.
adexchanger.com
While there are plenty of reasons for political ad buyers to be cautious about CTV, it has a major selling point: programmatic targeting.
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RT @KatieRisch: The @basisglobaltech AdTech Academy is an unrivaled resource for advertisers and brands. The course covers fundamentals and….
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And that's a wrap on our in-person AdTech Academy events for the year!. Interested in learning how you can get the most out of Basis? Stay tuned to find out what we have planned for next year.
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