@thetafferboy @GinnyMarvin Hi Mark, This response is not in line with how we expect our team to support our valuable partners. We take this very seriously and are following up with the partner directly and will be addressing this internally immediately.

@adsliaison @GinnyMarvin The replies/quote tweets would suggest this is far from an isolated case.

@thetafferboy @GinnyMarvin as evidenced by the comments, this is simply a natural result of the toxic rep compensation incentives. One of the core variances in how Google and advertisers view reps, is Google sees reps as sales associates, advertisers see reps as support/CSRs to help as needed. #ppcchat

@thetafferboy @GinnyMarvin Happened to me recently as well.

@thetafferboy @GinnyMarvin Response: “Hey man, I know, I know - stick everything in PMax, dump all my budget in and just let it run. We don’t need to get on a call.”

@thetafferboy @GinnyMarvin Woe

@thetafferboy @GinnyMarvin I think you just send back a funny ghost GIF.

@thetafferboy @GinnyMarvin Madness!

@thetafferboy @GinnyMarvin Read this and should be suprised, but I am not. It has become so bad that I explain these tactics to our clients during onboarding.

@thetafferboy @GinnyMarvin Is that an email to someone running an MCC or a single user? (not that the answer to that makes that sort of communication acceptable either way). If that was to a certified Adwords/Google Ads "partner" it makes you wonder what the point of becoming certified is if they do that🤷

@thetafferboy @GinnyMarvin What does it say about the culture of the organisation he works for that he has no qualms about sending this email?

@thetafferboy @GinnyMarvin I doubt very much that whatever they've got to say is "tailored specifically" for anybody

@thetafferboy @GinnyMarvin I've had variations of this type of communication many times. The dynamic between MCC managers and Google account reps seems to be massively misaligned. #ppcchat

@thetafferboy @GinnyMarvin I am just here for the comments 😬😬😬

@thetafferboy @GinnyMarvin That explains it. I’m ‘a client’ and the other week I had the most bizarre meeting with my ‘google’ account manager. Said a bunch of nonsense, couldn’t answer my questions and was going to follow-up with an email that never materialised.

@thetafferboy @GinnyMarvin What we want: support on specific issues - tracking, ad disapproval etc What we get (recently): forced campaigns / recommendations with no understanding of the business / objectives 🙄

@thetafferboy @GinnyMarvin Yup. They tried something similar with a client of mine as well. Definitely not isolated case.

@thetafferboy We have gotten similar vibes from google reps before; one time someone called me 4 different times in 15 minutes, then called from a new number. They have even called our clients directly and acted as Google Support. The fear tactics aren’t a good look.

@thetafferboy @GinnyMarvin Wow. Almost as bad as @MetaforBusiness reps. @TikTokBusiness is the best!

@thetafferboy @GinnyMarvin So this idea of bypassing the agency and getting you in trouble with the client is widespread at Google. Seen it countless times. It is unusual for someone to be so explicit about it in writing though