Mark Williams-Cook
@thetafferboy
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Director @candouragency Founder @alsoasked Organiser @searchnorwich Newsletter
Norwich
Joined March 2008
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Pinned Tweet
Super proud that
@Brave_Futures
is
@candouragency
's charity of 2024 and we can make an initial £10,000 donation to support the excellent work they are doing providing a support service for children who are victims of sexual abuse.
We'll be working with them throughout the year.
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I made an AI watch 105 Tour de France races along with viewer numbers to make it simulate the most interesting Tour de France race possible.
This is what it made.
#ai
#ml
#machinelearning
#artificialintelligence
#wat
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3K
9K
At least I can tell by the upvotes that I'm not alone in this.
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2K
To be clear, this was just a spin on the 'I forced a bot meme' combined with a video from reddit today to demonstrate how I feel about the current AI/ML trend and my general disinterest in cycling. Something, something schadenfreude.
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Siri, show me how not to get invited to speak at conferences.
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No surprises:
-> Google hiding site URLs in search results
-> Google Chrome hiding site URLs in browser
= Less people conscious of URL ("was it .com or .co.uk?")
= More people Googling instead of direct navigating
= More ad revenue for Google 💰
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Explore "people also asked" and understand how questions are grouped into sub-topics.
It's free, it's in alpha. Have a play.
#seo
#keywordresearch
#digitalmarketing
#hashtagbusiness
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Most important factors to rank well in Google:
20. It
19. Doesn't
18. Really
17. Work
16. Like
15. That
14. Anymore
13. The
12. Factors
11. Interact
10. And
9. Are
8. Dependent
7. On
6. The
5. Context
4. Of
3. The
2. Search
1. Links.
#SEO
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345
When the 'expert'
#SEO
recommends the 14-page website needs an "in-depth technical SEO audit".
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"Our marketing manager did an SEO course and he showed us how to do it. So yeah, we can do SEO now"
#SEO
#digitalmarketing
#ecomchat
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A huge change for
@AlsoAsked
today: we've switched to *daily* free guest credits rather than monthly.
This will make the best PAA research tool essentially free for many people who only need light usage now.
Give it a go! 😊
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257
SEO: "You need to write at least 1,000 words. Ranking studies show long content ranks better"
Same SEO: "I don't get it. I've been standing in the gym 10 hours a week and I'm not any fitter. My study clearly showed the longer people spent inside a gym the fitter they are!"
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Every single working day since the last forever, I have published a short "unsolicited"
#SEO
tip on LinkedIn, in an effort to scream into the void of bad advice. I am up to 300 now. I suspect that is more meat than most books on SEO.
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Client: "Can you also do our SEO as well as build our website?"
Website build agency:
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Me doing an
#SEO
audit on a site because someone wants "to get an SEO involved before launch", but you were only contacted a week before the whole thing goes live.
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This is why people hate marketers. This is odious.
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This is what is wrong with the SEO industry, yesterday:
Potential client: So we want to start SEO and double the number of leads we are getting in 3 months.
Me: That's very unlikely to happen.
Potential client: I've had 2 quotes from SEO agencies already
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On 5th March I submitted an exploit to the Google Bug Bounty that allowed me to view some variables for websites, including non-public metrics used for ranking. They rewarded it with the maximum abuse bounty (which is being donated to charity). I am going to share what I found:
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Great job with that title rewrite for the POTUS, Google.
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Currently stranded in Berlin and not sure what is going on.
It appears one of the other directors has cancelled all of my booked flights, despite me being on work trips to upload photos for our SEO 🥲
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If you're wondering how Google Core Updates work, this is what my last several years of careful observation has concluded.
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Saw a uni student reading a marketing book today that I wrote the SEO part in. 📕
12 years ago. 💀
Boy, are they going to be disappointed 😂
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If you're having trouble recognising people at conferences like
@brightonseo
by squinting at them to see if they look like their Twitter avatar, I have used GPT-3 and said "add the rest of the body" to see what they look like. ⬇️
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It pisses me off seeing companies pushing the "come back to the office" under the guise of universal mental health.
Work from home was never the issue, the isolation of lockdown was.
Some people are much happier working from home, some the office. Don't use MH for your agenda.
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Juno Louise Williams-Cook arrived this morning weighing in fat af at 8lb 2oz👏🏻 🎉
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@tvlicensing
Here is a screenshot of you collecting bank details over a non HTTPS connection. What you are saying is just not true.
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Maybe prompt injection is how I identify the ChatGPT comment spammers now?
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Google Ads just disapproved an ad because there was a photo of a 'nude' dog.
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We launched one of the final feature updates for today! 🚨
Among a host of other changes, your search results are now explorable! 🔍
Click on any result and see how deep the rabbit hole goes 🐇
Enjoy!
#seochat
#seo
#semrushchat
#ppc
#keywordresearch
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Thought I was getting my final ticket stamped today for a second 🎟️ 💀
Only minor cuts. So many airbags 👀
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New site launched and already over 39,900% increase in organic traffic 🍾
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When a development agency says they don't need any SEO migration advice because "they can do the redirects"
#seo
#semrushchat
#seochat
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My GOODNESS, this is the real blog of the UK's Secretary for Digital 🤣😂
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I have curated 400 "unsolicited"
#SEO
tips & some video clips that will be great for new SEOs and probably helpful as an aide-mémoire to more experienced SEOs.
Please share and enjoy ✌️
(It's too big to host on LinkedIn now)
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At centre parcs and a kid shat in the pool so it was evacuated. Can’t wait to tell LinkedIn what this taught me about B2B sales.
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⚡️ Automatically audit & find potential unanswered questions in your content with this custom JS ⚡️
🐸
@screamingfrog
+ ❓
@alsoasked
+ 🤖ChatGPT
1) Find questions from
@alsoasked
from H1
2) Asks ChatGPT which questions are not answered
3) Shows directly in crawl!
Download ⬇️
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What do we think about this kind of Google account manager? cc
@GinnyMarvin
Winning hearts and minds?
#ppcchat
#googleads
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Pet hate: When a potential client receives a web build quote and are told "Don't worry, the SEO is included in the build". 🤔
Does that mean the migration? IA planning / internal linking? Does it mean schema has been considered?
No, it probably means Yoast has been installed.
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I feel sorry for people in the
#SEO
SaaS space.
SaaS provider: "We built this tool" 🛠️
SEO: "This is AMAZING and will help me so much in my job, thank you!" 😆
SaaS provider: "Can I have $5 for it?" 🤔
SEO: "Over my dead body you crook! I'd rather do it manually again" 😡
😂
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"Check for duplicate content on.."
"Create an XML sitemap for.."
"Find broken links on..." etc
Yea, because ChatGPT is going to be good at doing tasks on the live web?
Can't avoid all of these "Smart" prompts, jfc.
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@rachel_l_woods
Yea, when you get into it you really see why it’s a predictive text tool and has zero reasoning powers 😅
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@hellomorganlai
@mhdempsey
Isn't it to stop stuff going from the doctor to the already ill/compromised/cut open patients?
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Don't forget! 🚨
There's only 44 days until 2020, when many digital marketers were telling us that "50% of searches will be done by voice" 😂
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I spent 10 minutes running this experiment for when people claim ChatGPT is accessing live web URLs 😅
The post:
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Remember
#SEO
friends, Google is releasing that broad core update today which means:
i) Loss in ranking? Totally because of the update and could not have been avoided. Bloody Google.
ii) Improved ranking? 100% because of your efforts and your efforts alone.
🤭
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SEO updates you NEED to know [13 May]:
🤑 OpenAI will allow publishers to pay for 'priority placement' and 'richer brand expression' according to a leaked document about their upcoming Preferred Publisher Program.
📄 Google's Gemini has stopped linking to sources. In some
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If people aren't impressed by this, they are overlooking the fact that someone has mastered time travel 🔂
(GPT-4 being released March 2023)
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"Google is not about blue links. It’s about organizing the world’s information - AI will provide answers, not a list of websites"
Ok.. But the blue links is how the creators make the money to create... So what happens when you kill them?
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Are anyone else's browser bookmarks nothing more than a graveyard of good intentions?
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Just did my absolute favourite job of the year, which is individually telling all the team what they are getting this year as part of the agency profit share scheme. 🎅
No better way to celebrate success than to simply share the reward with the people that made it happen 😊
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Got my list of agencies who make dozens of free account trials to avoid paying for anything to read out on stage at BrightonSEO 👌
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Still regularly see people reporting uplifts moving from subdomains to subfolders 👀
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I just got this from
@Joeycalireapple
who said "I would watch a whole series of
@louistheroux
awkwardly interacting with primates" 😂😂
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2
104
Bright moment of quarantine. ☀️
This is the first time Juno has ever seen bubbles.
Imagine that. 👀
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SEO updates you ✨NEED✨ to know [6th May]:
🔨 Google's "site reputation abuse" update began rolling out yesterday, Sunday 5th May, which will consider low-value, third-party content produced primarily for ranking purposes and without close oversight to be spam.
🤕 You may
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The
@adidas
"Director of Search" job, not only states a bachelor's degree is required - but - also experience with Xenu's Link Sleuth, I wonder how many SEOs have used that in the field? 🤣
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My client: "We can't really provide a comment on that, it isn't fully aligned with our area of expertise."
Meanwhile: "Oh, there's
@iamrofe
on SkyNews talking about global supply chain issues."
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Here's a free script that uses Google Suggest (autocomplete) to generate ~1,000 potential topics around a specific keyword and will export them to CSV. Google Suggest data is a great way to get some "bird's eye" research of a topic area and what you might want to build your
5
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"Any SEO tool will spit out 10s or 100s of 'recommendations', most of those are going to be irrelevant to your site's visibility in search. Finding the items that make sense to work on takes experience."
Nice quote from
@JohnMu
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@willcoombe
A URL is only as "deep" as the internal linking makes it. The actual length of the URL doesn't really affect anything.
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SEOs trying to get regex working in GSC
5
8
94
If SEO was like baking a nice cake, too many SEOs would determine "sugar is a ranking factor" by looking at popular cakes and then wonder why Google doesn't like their 2kg of molten sugar coming out of the oven. 🤌
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🚨I have an under construction
#SEO
course on Udemy that is 64 lectures long (see video for contents) and I just put it public on Udemy.
It currently has 73% off and is £15.99 which I think is a bargain. 💰
Link:
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We achieved this
#SEO
growth with NO links.
The only thing we had was:
> New content
> £2M ATL advertising spend
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This year, we had an agency rip off one of our designs so badly, that they forgot to remove our Google Tag Manager container, so we had complete access to their client website 😅
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If a single Screaming Frog crawl run from a laptop on a home connection is bringing your server down, the problem isn't Screaming Frog.
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