Alexa Kilroy
@AlexaKilroy
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DTC/ecomm nerd. 🚀 || Head of Marketing @brijforbrands || prev: @fermatcommerce, @GetStayAi, @triplewhale, First Day, Superfoods Company
Austin, TX
Joined May 2017
It’s official; today is my first day as Head of Marketing at Brij! 💙 At this year’s Beanstalk conference, Shopify President Harley Finkelstein shared what traits he sees across the most successful businesses on Shopify. “The best brands are agnostic to channel. The brands that
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Should the U.S. embrace open AI models to win the global game? 💡 From @NVIDIA GTC 2025 in Washington D.C., Sarah Guo (Founder & Managing Partner at @Conviction) (@saranormous) joined @PatrickMoorhead to discuss strategic openness. She argues that open source models are crucial
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Someone was telling me they think we’re entering the era of agentic commerce. You know, where you trust AI to buy things for you. Like, "Hey, I need to make this recipe, go buy the ingredients," and you just give ChatGPT your credit card or a blank check, and it goes and buys
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Rumors say a resolution might be coming, but we’re officially at day 40 and counting. The white doodle wants to keep fighting; the golden doodle wants it solved and back to normal. Our humans are rooting for a middle ground — and for anyone who needs help right now. If you need
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Responsibility without empowerment is the quietest form of suffering in any org chart.
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I have 3 spots left to fill for A/B Tastings in NYC. @AlexaKilroy, @rabahrahil, @natelagos, and anyone in the city who needs to be on the guest list?
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I've never seen this before, but think this is brilliant - reviews at the cart level for the specific products in the cart
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Anyone have a great G2/Capterra demand gen strategist in their network? Looking to pay someone for a few hours of their time to get me up to speed - been a few years since I worked with it.
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ATTENTION: Service With A Shotgun is OUT NOW We asked one of the Sale Associates at Undead Depot to provide you with proper training. Make sure you watch carefully. We wouldn't want any workplace incidents. Outside of the undead.
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I owe every e-commerce brand an apology. 😔 I'm sorry that feed management companies have been charging you $5K+/month for what should be free. 💔 I'm sorry we haven't made you aware that we're giving away feed management for $0. I'm sorry that legacy SaaS companies convinced
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🔥🚨BREAKING: Sources close to the @fermatcommerce locker room confirm that CMO, @rabahrahil, has officially been added to the Injured Reserve after having the last of his wisdom teeth removed. He’s expected to miss 5–7 days on the IR while recovering. Sources say former team
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Being an adult is so silly. Today I will be marketing leader Lex during business hours…and then I’m going to Jonas Brothers concert. Will absolutely be regressing to 13 year old Lex by 9 PM 😂
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I think this is the future of MKT teams. You hire cracked marketers and augment them with AI. @AlexaKilroy used to be an AI luddite. Now she created her own sponsorships evaluator. Deeper question is there any place for a micro-saas or will people just build their own?
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Please click onto the image to hear oldies and classic rock
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The funniest thing about scaling up event marketing: I have reached the point where I am regularly sent decks in which I am the "previous sponsor testimonial" LOL 😂
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The quality of any industry event comes down to one thing... The quality of people in the room. For that reason, I'd rank the 🌱 Beanstalk: 1,000+ of the Most Important Consumer Brands Gather in Brooklyn 🌱 event at the top of my list from this year in the ecommerce world. I
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2 weeks into joining Brij, and today I presented on the Q4 QBR. God, I love working in startups. 🚀
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Being an marketer is weird because sometimes your friends text you & ask you to optimize their Hinge profiles (should I start a side hustle...???)
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Marpipe is on a rocketship for a reason. 70% of ecomm Meta spend goes to catalog ads. Way too many of those ads are absolute garbage with terrible returns. If you love wasting money, that's on you. But if you're running catalog ads, you should be using Marpipe. Full stop. (This
We raised $10M to K*LL UGC ads. Marpipe (built in collab w/ Meta) unlocks a hidden ad type that drives ~200% better ROAS than UGC. If you're an e-com brand, Marpipe can make you $100k+ in 30 days. Bold claim? Let me prove it 🧵
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Does anyone else have issues with their Oura ring syncing to the phone app? I wear mine all the time, keep it charged, and I feel like it very intermittently collects data 🥲
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