Google: "Our PMax AI is smarter than you could possibly imagine." PMax performance if you change your ROAS target from a 450% to a 445%:

Great conversation with @PPCKirk on my podcast episode dropped today. If Google Shopping is an area of interest this is a great conversation to listen in to. Catch the full episode, along with show notes, transcript and resources discussed at https://t.co/5ICz23ZpdD

Are you even a Midwestern kid if you’re not listening to Lightfoot’s Wreck of the Edmund Fitzgerald this morning?

Every time I've had a post get some level of exposure on Threads, it has turned into a dumpster fire in the comments. Gosh, that truly is the worst timeline. Me running safely back to my Twitter/X people...

We'll see if LinkedIn likes my Trump meme!

When I lived in Louisville, this was literally my daily commute to the office. Shook to think about that happening there.

45 of the 47 hours per day I spend giving employees 2FA codes could be eliminated by allowing more than one Authenticator App per account.

I also don't think I can stress enough how much you should avoid touching your product feed AT ALL the week of BFCM if that week is important to you. Don't do it.

Caveat: this doesn’t apply if your performance is in the crapper & you have nothing to lose. This is if performance is okay and you’re in the final run for BFCM. IMO there is far more risk in messing up your account than the small gains you may make by “trying something new”. 6/6

4) do not mess with conv tracking. This is a big one, please be locked in on what your dev team is doing. Even with data exclusions, hits to conversion tracking can wreak havoc this time of year, especially if you use fully automated campaign types like PMax, DGen, AI Max. 5/6

3) do not make major campaign organization changes. This isn’t the time to try a new strategy you read about on LI. 4/6

2) do not make major tests. Even if you have a good idea for one, people are doing weird things with purchasing this time of year and your testing isn’t really going to be that trustworthy anyway. 3/6

1) do not make edits to your feed. At this point, I’d hesitate to even make title tests. Don’t give Google filters a reason to suspend your products as they lurk about. Just… play it safe and stick with what you’ve got (OR focus on cleaning up disapprovals in the feed). 2/6

My thoughts as I approach my 15th BFCM in Ecommerce Google Ads: For the love of all that is good, please fight that “gotta tweak it” compulsion re: your Google Feeds and Campaigns. I.e., we are 25 days from BFCM. If that period is important to you, then please: 1/6

Truly do not think I will ever fly American again. At least when you go with Spirit / Ryan / etc to save a few bucks you expect to be denied helpful customer service. 😆 This one's been a surprise to me, and is reminding me why I'm @Delta loyal to my core.

I've been trying to handle this for weeks privately, and am at a standstill with @AmericanAir. AA, please resolve my case so I can get my employee's missed flight settled. I typically fly Delta, but she wanted AA as it was a shorter flight, & I'm now regretting that decision 🫠

My brain cannot comprehend surviving 185mph sustained winds. I don't understand how any structure can stay standing after that. Absolutely bonkers 😣

Also, your information part, just gets complex fast. Like, my channel marketer account managers are incredible at technical PPC settings... I just don't know if I'd trust them individually to grasp the "finance" side of a business "where should we invest this". Diff skills.

Thoughts???? (ahhh it was nice to tweet out a thread again, it's been awhile)

So all this to say, I bristled at the "must" language you used, bc I think the true "must" is on brand execs to improve their internal process/knowledge of those things if they want to work well with channel employees or agencies. Otherwise the responsibility is misaligned. 11/11

And in the meantime, a really great marketer will see that gap, and work to fill it... even as an ad channel agency. This is what we're (ZATO) working harder to do, but as you can expect, there are limitations to even what data we can receive or access (+ our abilities). 10/