My #TEDx Talk is live! ."Stop The Scale: Redefining Business Success". After a year of hard work, practice, training, editing and re-editing, rehearsing (I prob went over it 60-80 times), I'm happy to finally release my TEDx Talk on redefining business success. In this talk, I

In Great Falls tonight watching a Voyagers game. Look, we may have small teams and stadiums here in MT, but this seat was $16 and that’s the price of a beer in your stadium 😂 (honestly the skill level is pretty solid… but also, I admit, nothing beats the roar of a big stadium).

Still true.

(But also your results can suck because your provider or in-house employee sucks at ppc and so it actually is somebody’s fault…. and trying to determine the diff between those two is why business is so hard) 5/.

And that’s kinda my point, I don’t know how to say it other than that you shouldn’t be willing to test out Google Ads unless you understand there is a risk and it just might not work for you and that might not really be anyone’s “fault” other than the cost of doing biz 4/.

….but then also it’s always tough to tell if you’ve never actually invested testing dollars into it. You can see some signals like overall avg CPCs vs your avg site conv rate for other channels, but that doesn’t remotely tell the whole story. 3/.

(I do think a good and honest provider will shoot you straight on that when first looking into your account…) 2/.

A tough reality that many eCommerce brands don’t grasp is that Google Ads is not right for everyone, and just because they “tried it” and it did or did not work is not a reflection on Google or the provider who set up ads. Just might not be a good early stage option for you.

I’m not into $30,000 watches (rather spend that money on an AMG 😄), but as a person who values the beauty of wood, I sure do like the start of my own “watch collection” thanks to Original Grain. And that new whiskey barrel watch is 😍 cc @natelagos

95% of the time you mean “wary” not “weary”. Wary means you’re concerned, on guard. Weary means you’re tired. Plan accordingly 😂 (I see that so much).

I emptied and then epoxied our garage floor today, literally just finished. I’m beat! It’s not touching grass, but it is something to get me away from the computer! 😄

Many people have good ideas, few (including myself) can articulate them like @TaylorHoliday and @andrewjfaris. The ability to articulate and communicate in and of itself is a USP (for them) 🤷🏻‍♂️.

*stirs the pot*.

Someone sent me a very thoughtful gift on Amazon but didn’t sign it. If it was you, can you DM me so I can thank you?? No idea who it was! But thank you all the same!.

Random true fact: my family rented an old funeral home to live in for a few months when I was a teen while we were looking for a house to buy after moving to small town Wisconsin. Yes, the basement was creepy.

Moana 2. I loved Moana, but the sequel was shockingly low quality.

I started watching the new War of the Worlds (yes, starring Ice Cube) and so far it’s just one long Microsoft Teams advertisement 😂😂. (Nothing beats WOTW Tom Cruise 2005)

Genuinely think Apple is cooking up something massive with AI. They’re the only FAANG that’s non-existent in the race, and they’re kinda known for surprise announcements (at least, in the Jobs era). IDK, wouldn’t be surprised if a big release hits one of these days.

I’m gonna call this artistic piece: “when reality slowly sinks in, a story in 4 parts”

Confession: I haven’t seen the Sydney Sweeney ad, and therefore am extraordinarily confused as to why there is drama surrounding a jeans brand ad but at this point I am leaning into the ignorance.

RT @HarrisonJHepp: @PPCKirk I mean the hosts on CNBC can't even own individual stocks, but we let politicians. That's just insane.