Meta for Business
@MetaforBusiness
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Meta for Business shares the latest news, tips & best practices to help you meet your business goals. Visit https://t.co/T76tc5qoIw for support.
Joined July 2018
Introducing Meta Prosper, a new community and initiative dedicated to empowering and amplifying Asian and Pacific Islander business owners and professionals. Learn more here:
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We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and we apologize for any inconvenience.
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✨ We're here to continue to bring you closer to all the ways you can grow and launch your business across our platforms and now in the metaverse.
Announcing @Meta — the Facebook company’s new name. Meta is helping to build the metaverse, a place where we’ll play and connect in 3D. Welcome to the next chapter of social connection.
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We’re investing $100 million in Black-owned small businesses, Black creators and nonprofits that serve the Black community in the US. Click the link for more details:
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Mark D’Arcy, Facebook's VP, Global Business Marketing and Chief Creative Officer, talks about the rapid transformation the world is undergoing that he calls “The Big Leap".
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Today’s brands are built on mobile. ⭐️📲. Take notes from Facebook’s Will Platt-Higgins to learn how businesses can create more effective campaigns by focusing on interaction, feedback, culture and experience.
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You were camera ready @DerekSchoen 🎥. Thank you for giving us the opportunity to highlight the incredible work that @MGMResortsIntl is doing.
Loved working with the @MetaforBusiness team on this video and incredibly proud of the work we are doing @MGMResortsIntl! . But also really hate watching myself on camera 😬.
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We're launching a $100M grants program to help the small business community weather the challenges related to the COVID-19 outbreak. We'll post more information over the next few weeks. Please go to for more details to come.
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#DYK 60% of SMBs have changed the way they do business in the last year? . Learn how businesses around the world are navigating the effects of COVID-19 in the full Global State of Small Business Report:
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The last year has brought new challenges and adjustments for many businesses. How has your business approached flexibility within the workplace?.
"The future of work is really about the future of workers - and about how we allow a lot more flexibility into the workplace." @Facebook's @ceverson tells @CarolineHydeTV. #WorkShifting
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Great job, Lucy! 👏.
I’m celebrating! I passed this exam this afternoon! It was hard and I nearly cried. But I passed! I really recommend learning via Blueprint and taking the exams / getting certified! @FBBusiness includes loads of great resources for getting skilled and training in digital.
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During one of our routine maintenance operations, we triggered an issue that is making it difficult for some people to upload or send photos and videos. We’re working to get things back to normal as quickly as possible and we apologize for any inconvenience.
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Master new digital marketing skills with our virtual, interactive instructor led-trainings:
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Check out the 5th episode of Boost My Business with David Fischer, where you’ll hear Ryan Cobbins, owner of @Coffee_ThePoint in Denver, get real about the ups and downs of entrepreneurship with TV personality @tanfrance: #boostmybusiness #entrepreneur
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We’re just the messenger, @LauriseIRL does a fantastic job of managing social at @Refinery29 and anyone would be lucky to learn from her.
Some good pointers in these new, short video clips from @FBBusiness
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Today, @sherylsandberg, COO of Facebook, answers questions about the Small Business Grant, ways to connect with your customers and other resources for running your business during these times. Head to our Facebook Stories to hear Sheryl's insights:
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Vertical stories may be a newer format, but we're making it easier than ever to build stories creative. Learn more:
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There’s a new leadership strategy on the horizon, and it’s driving real results. Read @FortuneMagazine's article written by our very own Carolyn Everson to learn how businesses and their employees can thrive under an enlightened leadership model.
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Check out the 4th episode of podcast Boost My Business with David Fischer, where you’ll hear Rich Barnard, owner of Tio Chuy’s Auto Sales, discuss the power of diverse leadership with Ann Mukherjee, CEO of @PernodRicardUSA.#diversity #inclusion #leadership
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Earlier today, some people and businesses experienced trouble uploading or sending images, videos and other files on our apps. The issue has since been resolved and we should be back at 100% for everyone. We're sorry for any inconvenience.
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There’s more to your ad’s performance than just frequency.
Interesting new ad frequency research from @FBBusiness
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A new season of #BoostMyBusiness The Power of Connection podcast is here, and we can’t wait for you to meet @ArianSimone, VC investor/philanthropist/author. Tune in to hear her story of leading with resilience during this challenging time: #podcast
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Today we announced Facebook Business Suite: a single place across mobile and desktop for businesses to access tools across Facebook and Instagram.
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📲 New marketing funnels.💬 Mass-scale conversations.✨ Emerging technologies. Today’s CMOs are in huge demand—and for a good reason. Read the article below by Facebook VP Will Platt-Higgins to learn why marketing leadership is more coveted than ever.
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It's a Festivus miracle!.
11 different Holiday deals starting 12.14.grab a meal fit for Festivus (or any day tbh) daily in our App
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We partnered with The Drum to bring together teams from brands and agencies across the globe to rethink how minority-owned small-to-medium size enterprises operate.
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15-minute break? Skip the coffee and check out this quick course on how to better tell your brand story via video.
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Join us in celebrating #WomensHistoryMonth with Forward Together, a free video content series dedicated to raising the bar on #inclusion in advertising. Register here:
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In today’s world, skill-building is more crucial than ever.
In today’s COVID era, skill-building is more crucial than ever. More from our Publishing Partner, Facebook Blueprint @FBBusiness
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Tune into week six of Summer of Support for insights and tutorials designed to help build and strengthen your online community:
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3 in 4 expectant parents are open to engaging with brands on social media. To capture their attention, brands need to understand their behaviours and needs online. Learn how to authentically connect with them.
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It's so important to ensure small businesses are at the center of our recover efforts. Read the takeaways from the virtual discussion by @SmBizRoundtable and our own @sherylsandberg.
State of #SmallBiz Report @Facebook & @SmBizRoundtable. @KarenKerrigan: ". small businesses continue to face formidable challenges due COVID-19. At the same time, their resiliency & optimism serves as a ray of hope during the early stages of re-openings.".
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This week, we’re highlighting tips and tutorials to help reimagine your customer experience and commerce solutions for the future.
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Check out the 3rd episode of Boost My Business with David Fischer to hear @MagicFingers84, owner of Magic Fingers Studio, discuss the power of online community with @Garymarella, CEO of Mono Music Group & co-founder of @verzuzonline. Listen here: #podcast
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Check out the 2nd episode of Boost My Business with David Fischer, where you’ll hear how two home and gardening experts are cultivating new strategies for navigating work and home life during uncertain times. Listen now:
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Introducing Summer of Support: 6 weeks of trainings, tools and insights to get you back to business:
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Get an upgrade. Search through our hundreds of free Blueprint lessons to build your digital marketing knowledge.
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Welcome back to Summer of Support. This week, we’re offering tools and insights that will help you stay resilient in moments of change.
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.@NASEtweets expresses concern over @apple new policy that could impact #smallbiz as they struggle to survive & restrict their ability to connect with customers via digital tools. #SpeakUpForSmall.
@NASEtweets. expresses concern over .@apple. new policy that could impact #smallbiz as they struggle to survive & restrict their ability to connect with customers via digital tools. #SpeakUpForSmall .
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We spoke with the co-founder of @verzuzonline to get the inside story on how #verzuz battles came to be in our latest episode of the #BoostMyBusiness podcast:
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This week, we’re sharing actionable insights and training to help businesses overcome adversity and re-emerge stronger than before.
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We're updating how Page posts appear on mobile. What's changing:.1) Fewer lines of primary text will show. 2) Maximum media height for photos and videos will be reduced to 4:5. Learn more:
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More than 2 in 3 people surveyed said they use Stories on 3 or more apps at least once a week. And 63% of those people plan to use more Stories in the future. Learn some story skills for your brand here!
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Consumers expect a 1:1 relationship with businesses. Read more about conversational commerce (c-commerce) and how to include it in your strategy. #CES2020 #CCommerce
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63% of parents connect to groups and communities via social media on a weekly basis. There’s a huge opportunity for brands to be part of their conversations. Learn how to start talking to them.
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25% of UK parents have purchased a parenting-related product they’d discovered on Facebook in the last month. Your brand could be connecting with this highly engaged audience. Learn how to reach them.
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Have you listened to episode 3 of Three and a Half Degrees? @StephMcMahon & @garyvee discuss the Power of Family.
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Join us in honoring Juneteenth with a live event spotlighting and supporting Black-owned businesses, tomorrow at 11:00 AM PT.
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The majority of Stories are viewed with sound on, so consider adding music, sound effects or voiceover to your Stories ads to drive relevancy. View more creative insights.
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Great podcast from @andrewfoxwell and @a_brawn -- The Ins And Outs Of Facebook’s New Campaign Budget Optimization.
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Sign up for our monthly newsletter to get the latest consumer and advertising insights from Facebook and Instagram.
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Explore how Gen Zers and Millennials interact with brands across media channels, the importance of brand values and the types of brand engagements these younger generations value most.
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Consumers love digital! Click the link to learn how to reach your customers where they already are.
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To help businesses navigate the challenges of COVID-19, we’ve created a six-week resource program called the Summer of Support. Learn more:
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This week in Summer of Support, we’re highlighting ways businesses can adapt to a digital-first world and emerge successfully.
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Explore how evolutions in the mobile and console gaming landscape are leading to new opportunities and challenges for marketers and developers.
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The first three episodes of Boost My Business with @tanfrance are live on Facebook Watch. Check them out now and stay tuned for more:
Queer Eye's Tan France Uses His 'Hellacious' Start in Business to Help Owners During the Pandemic
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2X NBA Hall of Famer and entrepreneur Magic Johnson has a knack for building successful businesses and strong communities. Tune in to Facebook Watch to hear Magic’s 5 insights applicable for small businesses:
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Discover the cross-border shopping patterns of people around the world and unlock new opportunities for your business.
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Check out the latest guide on Facebook Blueprint and bring your business to life with stories!
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Explore how adding the stories placement to your feed campaigns can substantially boost the efficiency of your mobile brand campaigns on Facebook.
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One download, a million lessons. Download Facebook's annual Disruptor report and find out how 2019's biggest disruptors are using Facebook.
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Storytelling is more important than ever for building community, connections, and growth. Today at #DMEXCO2019 Facebook’s Mark D’Arcy sat down with Isabelle Schnellbügel, CSO of Ogilvy Germany, for a conversation on finding your purpose as a brand.
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When creating stories ads, how should you think about shooting for the vertical space? The answer and more tips await you here.
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Having timely communication is important, especially when it comes to platform outages that affect your ability to manage campaigns on Ads Manager. So, we’re introducing the Ads Status Page to keep you informed about any disruptions to our services:
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Stories are turning creativity on its side. Discover how embracing verticality will help your brand turn heads.
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We’re committed to a more diverse workforce, so we’re giving 100,000 scholarships to Black students for digital skills certifications. Learn more:
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Facebook & Instagram can help you get TV-size results from digital ads. Tropicana tested this strategy and achieved a whopping 45% higher return on ad spend!
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What's the key to capturing attention in stories? Try playing with movement and up and down motion, and check out more creative tips.
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While conversions happen on Facebook year-round, they can accelerate in the later months given the highly promotional period when retailers are driving holiday sales. Here are a few tips to help you maximize holiday sales this season.
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Find out how today’s audiences are choosing video streaming services, and explore the role of mobile, social channels and communities in the discovery of new shows.
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Welcome to the first week of Summer of Support. Over the next six weeks, we'll be posting new resources and free training sessions to help you get back to business.
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Excited to host hundreds of partners, including agencies, technology companies and consulting firms in New York City for our annual Global Partner Summit #FacebookGPS.
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Want to know more? See the latest console gaming behaviors across 9 different countries.
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Lauren Stephens, Spirable CMO, stopped by our #DMEXCO2019 booth and we got the chance to ask how she was using stories with @spirable_hq clients.
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Explore how people discover and evaluate which new shows to watch on both traditional TV networks and video streaming services.
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Learn how to drive innovation and greater efficiency by creating a culture that supports incrementality from top to bottom.
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At Facebook, we’re committed to advancing racial justice in our company and on our platform. Here’s where we stand:
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"Customers would ask me how women from Pakistan and India owned their own business as they thought women in that part of the world were oppressed.” Learn how Sabaa Kamal is challenging norms about Eastern women in business. #BigStoriesSmallBusiness .
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Explore how food consumers are turning to mobile devices for instant satisfaction, while relying on social platforms to guide them through the consumer journey.
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Ads Manager is an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing. Try our course "How to Get Started with Facebook Ads Manager."
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After losing his job during the Great Recession, Manuel Bucio wanted to pursue something that he felt connected to. Watch his story to see how Mexican frozen treats helped Manuel go from unemployed to employing a dozen Chicagoans. #BigStoriesSmallBusiness
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Blueprint Certification is the ultimate expression of ad expertise. Take our free assessment, see where you stand and we can help you step up your skills.
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@herrmanndigital Appreciate the support. We'll keep working to make our communications more timely and transparent.
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Last year, we launched the Video Creation Kit, a tool that makes it easy to create video ads by converting static images into engaging video ads optimized for mobile. Now, we're introducing more ways to customize and improve your workflow in the kit.
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Interested how we use machine learning to optimize your ad delivery? .[PDF] #MachineLearning #SMBs
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To continue to meet the brand safety preferences of advertisers, we're announcing a new trusted third-party partner with @integralads (IAS). Read more:
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When you’ve finished running an experiment, it’s important to keep testing and learning. Our newest course teaches you how to think critically about testing and learning, and when to retest a hypothesis or test a new hypothesis.
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.@pulpandpress shifted creative focus from exclusively driving sales to telling the brand story. The team achieved a 25-point lift in awareness & 67-point lift in purchases by combining brand awareness with direct response in a single campaign. Learn more:
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Learn how online floral company @UrbanStems gained new customers and boosted sales on a major holiday using animated GIF ads.
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Facebook Marketing Partner @MakeMeReach's guide will gives you tools to accompany your customers throughout their customer journey, across online and offline channels. Find out more:
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Video ads are a great opportunity for your business to capture attention and drive brand awareness as well as conversions. Check out our tips on how you can easily adapt your existing assets for mobile.
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