Nicky Briggs
@nbriggsB2B
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B2B marketer | Forrester analyst specializing in #ABM | Brainhacker | SciTech enthusiast
London, England
Joined September 2016
5 days to go until @forrester B2B Summit EMEA and have downloaded the app to sort my schedule! Hope to see you there!
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Excited that @forrester’s new space research is launching soon…! Here’s my blog post on lessons in #B2B strategy that can be learned from space!
forrester.com
Forrester analyst Nicky Briggs outlines some important lessons in B2B strategy and marketing from the emerging spacetech sector
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Get involved in Forrester's newest B2B marketing study, investigating the State of ABM and its relationship with Demand Marketing. Survey runs will January 21st and only takes 5 to 10 minutes to complete.
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Loving the story about @Unit4Global 's award winning #ABM program @forrester #FORRB2BSummit - huge congrats to Marije and the team!!!!
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RT @RossGraber: Congrats to Program of the Year winner @KarenDumville and @thoughtworks. Stood up a marketing analytics function from scra….
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Love this. @conradmills and @AlisaGroocock explaining how to be data driven about where #ABM stops and where Demand starts #FORRB2BSummi
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Great to see the new @Forrester Waterfall land in EMEA . There are still SO many #ABM practitioners focussing on net new logos whereas @JStevenSilver and @JulianArcher have a better alternative! #FORRB2BSUMMIT
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RT @ABM_In_Action: In this issue of #ABM In Action: @Forrester’s @nbriggsB2B clears up the confusion often associated with differentiating….
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Thanks all for joining and some of the great questions we took!.
Insights are integral to accurate content customization, as they allow marketers to create and tweak #ABM content to effectively impact accounts. Learn more about the different layers of content customization for ABM programs with @nbriggsB2B and @PhyllisMusings #B2BMX @Forrester
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RT @B2BMX: We’ve got another jam-packed day ahead of us at #B2BMX: Next-Level #ABM!. Register & access:. 👾 Keynotes from @jonmiller, @nbrig….
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RT @PhyllisMusings: Please join me and @nbriggsB2B tomorrow at 2 PM Pacific at the B2B Marketing Exchange, where we will provide a framewor….
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Looking forward to it!.
#B2BMX: Next-Level #ABM is right around the corner, and our lineup of speakers is just getting better. Register to hear from pros like @kgee, @b2bcmo, @nbriggsB2B, @pamdidner & more!.
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RT @forrester: Have you recently completed a transformational revenue engine initiative that deserves to be showcased to your peers at Forr….
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Boom! Look at these results – wow!!! Top quote of the day “It’s easy to buy a technology or put a process in place. It’s challenging if the people aren’t bought in.” #ForrB2BSummit Congrats again @suez on your ROI award win!
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I love working with all our tech clients, but I must say, it is lovely seeing an engineering company winning the ROI award at #ForrB2BSummit for a change! Congratulations @suez and the whole team behind the transformation!!
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Massive congratulations to Joanna Litsas and team @pega for winning #ABM Program of the Year at #ForrB2BSummit. Couple of key takeaways: 1) Don't skimp on the internal communications 2) Measure success with control groups
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Nice job @mindtickle! Their 121 #ABM accounts are 15x more likely to open opportunities and they've already closed $1m just 7wks into the campaign. #ForrB2BSummit
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Ahhhhh, information overload!! When you can't prioritize what to watch first at #ForrB2BSummit!!!
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