Alisa Groocock
@AlisaGroocock
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Vice President, Advisory at Agent3
San Francisco
Joined July 2012
Thanks so much to Demand Gen report for including me! It was interesting to reflect on the year ahead with @weareagent3 and beyond!.
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Commercial fishermen use data to pinpoint where the fish are biting. #Sales and #Marketing leaders should do the same! Join us for a Forrester client webinar on TUESDAY, MAY 25, 2021 at 1:00 PM EST. Use #data to create an ICP and net your best targets.
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Huge thanks to @kerrileevogel @ChelseaGaspard and the @EllucianInc team--Program of the Year award-winners for #Demand-- for sharing your story at @ForrB2BSummit. Best tip for transforming a demand gen function - focus on basics! Clear objectives, reporting, skill-building.
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Thanks Joanna Litsas and @pega team for sharing your amazing story at #ForrB2BSummit. Couple of key takeaways: 1 a sales-centric playbook is key to taking #ABM global; 2) an internal communication plan is critical for getting a transformation initiative like ABM off the ground.
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Nice job @jjhnsn and John Arnold talking about the Conversational Interaction Framework. Great example - "Winston" from On24! #ForrB2BSummit
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Nice job @raninight and @njibuck .Great presentation today re. ensuring that #campaigns can be executed successfully as disruptions and changes emerge. #ForrB2BSummit
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Huge congratulations to #Demand and #ABM Program of the Year Award Winner @pega. Come hear my fireside chat with Head of Americas Marketing Joanna Litsas and learn how she launched a global #ABM program using a highly intuitive and sales-centric playbook! #ForrB2BSummit.
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Shout-out to #Demand and #ABM Program of the Year Award Winner @Ellucian! Join me for a fireside chat with marketing leaders @kerrileevogel and Chelsea Gaspard. They'll walk us through the #transformation of Ellucian's #demandgeneration function. Amazing story! #ForrB2BSummit
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I'm honored to join @rick_endrulat and the @virtualcauseway team. What are the 5 things you can do to be #ABM ready? Join us and find out!.
There's been lots of hype around B2B #AccountBasedMarketing - have you been able to keep up? We can help! Join us & our featured guest, @AlisaGroocock from @forrester, to find out if your organization is ready for #ABM. #WDBMD #B2B #demandgen #B2Bsales
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Do you know your Ideal Customer Profile (ICP)? Are you finding the best buyers using data? Check out these six best practices for casting your net where the fish are biting!. @agroocock @rmunoz @forrester #RevOps, #SalesOps, #MarketingOps
go.forrester.com
Marketing and sales operations teams create a sustainable competitive advantage when they invest in six key capabilities for better targeting.
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In just two days, I'll be joining @rick_endrulat and the @virtualcauseway team to talk about selecting the right mix of #B2B marketing approaches for your business--from traditional #demand marketing to #ABM. Join us!.
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Announcing the #ForrB2BSummit theme → Accelerating Growth: Bolder. Better. Brighter. Join @forrester this May to build your path for success in 2021:
go.forrester.com
B2B Summit 2026: Join us in Phoenix April 26-29 for inspiration and practical advice from Forrester analysts and industry leaders.
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Honored to join @rick_endrulat and the Virtual Causeway team to discuss the #Forrester#SiriusDecisions Demand Spectrum, and help companies find the best #demandgen strategy for their sales and marketing in 2021!.
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Start engaging #B2B buyers in the way they actually buy. Learn a step-by-step process in our new guide. Great tips from @Cunning_Kerry and the Forrester team.
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Reflecting on the recent #SDSummit. Co-presented with my colleague @malachiii regarding a "crawl, walk, run" approach to omni-channel #marketing. Thanks to @kgee at Oracle and @RHsays at Quarry for helping us spotlight a great story!
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Had a great week presenting at @forrester SiriusDecisions #SDSummit. I was thrilled to present a Program of the Year award to @CrossGenevieve at @CloudBees. Amazing examples of data-driven #ABM in action!
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Hello Austin Marketers! Want to learn how #marketing and #operations can collaborate to source data internally and externally, as well as provide meaningful data and insights for #ABM? Register for this forum with me and @JohnDonlon:
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Hello New York Marketers! Do you know what #ABM insights you need? Do you know how to create a strategic #data roadmap? Register for this upcoming forum with me and @JohnDonlon to learn more: #B2B
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Want to learn how #marketing and #operations can collaborate to source data internally and externally, as well as provide meaningful data and insights for #ABM? Register for this forum with @AlisaGroocock and @JohnDonlon:
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