By GNW Consulting This is an excerpt from “The Ultimate Guide to Account-Based Marketing” from GNW Consulting. Read the entire piece here. Maybe you’re launching an ABM program for the first time or...

Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into...

LinkedIn Sales Solutions’ portfolio of solutions leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with...

Quick Scoop: MRP, a provider of account-based technology and solutions, appointed Christopher Rack as its new CEO. Rack will report directly to Seamus Keating, CEO of parent company FD Technologies....

Quick Scoop: People.ai, a provider of revenue intelligence, released AccountGPT, an AI-driven enhancement to its account planning application. This new feature seeks to help go-to-market (GTM) teams...

There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers and...

Quick Scoop: StackAdapt, a programmatic advertising platform, revealed a self-service, in-platform solution for ABM targeting and measurement. The new feature is designed to help users target...

It’s no secret that the Covid-19 pandemic interrupted almost every industry and forced businesses to pivot quickly. But healthcare and pharma organizations were in a unique position to innovate...

Quick Scoop: Terminus, an account-centric platform for revenue growth, released Prospect Engine, a new data solution that seeks to uncover previously unknown, high-quality accounts and contacts...

Quick Scoop: Anteriad, a full-funnel B2B marketing solution, acquired BNZSA, a global B2B marketing agency, to provide clients with access to the combined company’s global scale and reach, as well as...

Quick Scoop: Momentum ITSMA, a growth consultancy and ABM firm, revealed its acquisition of Grist, a thought-leadership services provider, to help clients achieve more revenue growth by incorporating...

By Jeff Marcoux, Bombora B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more unique challenges. They’re trying to reach a smaller, more highly qualified...

SalesboxAI is designed to help organizations detect, engage and convert intent into revenue using its Conversational Marketing platform and programs. SalesboxAI generates first-party intent within...

Databook is a strategic relationship management (SRM) platform that leverages advanced artificial intelligence (AI) and natural language processing (NLP) to help B2B sales teams create, manage and...

Revenue intelligence platform 6sense released 6sense Revenue AI™ for Sales, a new platform designed to enable sellers to prioritize in-market accounts and gather buyer intelligence and contact data...

When Whitney Slavin joined password manager and vault app LastPass, it was in the process of separating from its parent company and establishing itself as its own entity. Simultaneously, Slavin...

Content experience solution provider Uberflip expanded its platform with a new tool: Uberflip Pages, which will launch a beta version in summer 2023. Pages is designed to help B2B organizations...

TechTarget, Inc., a provider of B2B technology purchase intent data and services, updated its Priority Engine offering by integrating Confirmed Projects intelligence into the platform. Confirmed...

By Paul Gibson, Demandbase Just when we thought we were in the clear following Covid-19 disruptions, the recession monster is now rearing its head. Economic pressures are causing companies in every...

Quick Scoop: Terminus, an account-centric platform for revenue growth, released Prospect Engine, a new data solution that seeks to uncover previously unknown, high-quality accounts and contacts...