Michael True
@michael_true_
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Been running in these AI streets since 2012. Building @prescientai. Expert in fundraising, culture-building, and media measurement and optimization
Miami, FL
Joined February 2021
$10m Series A announced today. 1 year into the DTC community, and loved every person to date. Thanks for the warm welcome. Relentless focus with an obsessive passion for continuous research into building the most reliable AI models. We're only 11 months in, and just getting.
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After several attempts over the last 3 years, I’ve come to conclusion Twitter isn’t for me. As my godfather would say, “it’d be a boring world if we were all the same.” . ✌️.
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RT @DanielDarling: I had to have CEO @michael_true_ , now a great buddy, on the 5 Year Frontier podcast to talk about the disruption headin….
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One of my most favorite humans in DTC, and also wildly brilliant. @DataDavidATX . Best part of the job is seeing people happy with the @PrescientAI product 🙏
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tagging some folks I've seen vocal about this channel: @codyplof @zachmstuck @SeanEcom @DataDavidATX.
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The Prescient Perspective is live, and timely with "AppLovin MMM Benchmarks Part 1." . The market is seeking insights into @AppLovin, and we'll continue to share. It's early but this channel is showing promising signs. Stay tuned for more!. Let us know.
linkedin.com
There’s a lot of hype around AppLovin in eCommerce. But still, tangible numbers have been hard to come by.
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Sponsoring @jakepaul after party with your homies is always fun, proud of y’all fellas @AaronJNosbisch @iamshackelford @drinkbrez @PrescientAI
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RT @PrescientAI: At Prescient AI we strive to challenge and shatter old beliefs and preconceptions surrounding MMMs. Listen to Coterie's V….
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Back at it with the 4th and final tournament of 2024. Co-sponsoring with the @ProximaAI team and hosted w/ my brother @iamshackelford. This will be around the Commerce Roundtable in SD, and the golf course is 🔥.
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Co-founder is the Lebron James of researching and building AI models for MMM. Dope to see him getting some love on @Forbes today.
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Chatting about things I love with a legend makes me happy. Thanks to my homie @rabahrahil for chopping it up for a bit.
Powerful @michael_true_ joined us on the latest episode of Equation of Excellence by @fermatcommerce. Dood is an absolute killer building one the most interesting AI companies in the Marketing space. He is also a top floor human!. Link to full poddy in comments.
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Did a podcast with @rabahrahil this week and told him I’d be more active on Twitter — accountability post. I do have a lot of experience in AI and raising capital, so perhaps I’ll talk about that.
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#1 request from our "halo-effects. "tell me (quantify) which non-amazon campaigns are driving amazon sales." . DONE ✅ . DM, hit the link above, or let's link at SXSW or Shoptalk.
prescientai.com
We built our cutting edge MMM from scratch with a team of data scientists, machine learning experts, and growth marketers to meet your paid media needs.
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I’m seeing more and more brands building their own in-house AI models and I love it. Start small, build, learn, iterate, and continually refine.
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Went from $200k in ARR to $1m ARR in 53 days. More importantly, product is delivering real world value for the biggest a brands in DTC. Thankful for them. Quit my job 4 years ago, never give up.
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Launched our marketing mix optimizer last week and did $500k in net new ARR with some of the biggest brands in the game. Feeling grateful.
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