Scaling DTC brands from $1M→$20M no longer comes down to media buying tactics. It's all about: - Building systems for cranking out creative assets weekly (ugc/statics/videos) - Landing page testing - Getting creative with offers (not just %/$ off) - Email/SMS flow optimization

Who is the most inspiring DTC brand? Inspiring based on anything from: product innovation, genius marketing, or community.

Always curious and full of energy, Beagles turn every walk into an adventure 🐾🎉.

LOCKTOBER’S VERY OWN

The last thing I’ll say is that we’ve stopped focusing on making so many variants of ads. Variants = hook/headline Meta will choose one variant and put all dollars there. Focus on increasing new concepts. New concepts —> more diversity —> more spend —> more scale

For this brand we’ve brought in 5 agencies. One is solely for video editing output and the other four are creative agencies that we pay a flat monthly fee. We believe that having many players bringing new ideas to the table is an important for creative diversity. Some focus on

When we access our creative strategists…we look at spend first and then of course factor in ROAS. We use Northbeam, so NB1DC is our North Star. Anything above a 1x is ripping for us. We care less about output as long as they’re creating concepts that eat up spend. Obviously

Obsessing over “win rate” of your creative output is stupid, focus on spend. It’s up to the media buyer to only scale spend if performance is strong. Spend is the highest value KPI when assessing your creative team’s work —> are they creating ads that are eating up spend

In August we spent $3.4M on ads across my two DTC brands. Below is the breakdown of our creative output for the month I’ll also share: - some lessons we learned - breakdown how we track output across Creative Strategists, Editors, Designers and Agencies Hope it’s helpful ✌️

Hey @billcom + @rlacerte you just shut down our account out of no where. Your support is telling us that even if we appeal, we can't get the account back. Chat support, email support and phone support all say they can't tell us why the account was shut down. Help please...

What is the best/cheapest dashboard for entry level DTC brands? API in: - Shopify - Meta - Google - Klaviyo - PostScript Obviously there’s TW. Are there other options that are cheaper?

Superpower vs Function Health What’s everyone using for bloodwork these days?

What revenue did the fastest growing DTC brand do in its first calendar year? I don’t think I’ve ever seen a brand do more than $50M in its first 12 months. Any examples of faster growth than this?

Me relistening to the meeting recording to make sure I said “nothing from my end” with the right energy

I started my first eCom brand when I was 19. It was called PIF. It was essentially toms shoes, but for apparel. For every unit I sold, I would donate the same but in a kids size to a boys and girls club near the customer. My Mom pulled out this note today that I wrote her and my

What’s one podcast episode you’ve listened to lately that you’ve gotten the most value out of?

Can’t wait to spend 50% of my daily budget from 11:59-midnight.

Needed something to replace the TRX...

https://t.co/5ZlKBUXO9Y https://t.co/GomJWE6Leu Oh and don’t be a dummy and hit subscribe.

If your ROAS isn’t where you want it to be or you’re not scaling ad spend fast enough…go listen to Scalability School. Our first 10 episodes are gold. It’s where your favorite anon DTC gurus get all their ideas... 👇👇👇

👀 Scalability School Podcast Is Here. Listen to learn exactly what we’re doing to grow our brands! .@brad_ploch and .@zachmstuck and I are so excited to have you as a listener! Episodes in thread 👇 https://t.co/4SafHDQzNQ

Where can I find a master list of DTC brands? 👀 I know theres been a few floating around but of course I didn't bookmark any of them. Who can hook a homie up?