Scaling DTC brands from $1M→$20M no longer comes down to media buying tactics. It's all about:.- Building systems for cranking out creative assets weekly (ugc/statics/videos).- Landing page testing.- Getting creative with offers (not just %/$ off).- Email/SMS flow optimization.

That feeling when you and your business partner overspent on your monthly T&E budget and notice your CFO is online.

I get pitched 10+ times a day in my DMs. Here are 3 very simple things that help me say yes vs no to cold outreach:. 1. Keep the message short and simple. They link to their product offering (so I don’t need to search down a link) and in a single sentence they share what problem.

If you're applying for a job at one of my companies and you have your consulting/freelance business listed as "present" on your LinkedIn, you are automatically rejected. Who wants to wants to hire someone who is openly showing that they're going to prioritize their own business.

Me clocking in at 1pm today. Ran some deep analysis…aka just comparing NB1DC vs in platform vs Shopify UTM ROAS. Everything looked spicy, so decided to double budgets across every campaign. Closed out my shift with a few emojis in slack. It’s hard being this talented.

We're hiring a Head of Performance Creative for 🦙 🧦. Lead a creative team of 10+ people: creative strategists, copywriters, creative ops, designers and editors. Your key responsibility is leveling up the team and making sure we're putting out world.

How to achieve enlightenment.

Well thanks to Delta…I’m now missing my flight to NYC today…so now there’s an extra ticket to the Yankees game in our box seats with @klaviyo . Anyone in DTC that’s in NYC interested in replacing me tonight? ⚾️🌭. The best part, you get to hang out with the 🐐 @jsappington.

We’re kind of a big deal at Klaviyo. Looking for the best email+sms agency in game 👉

If you’re not spending $100k+ per month on whitelisting creators ads on FB/IG…you’re missing out. We talked all about the whitelisting playbook on the latest episode of the Scalability School. Spotify 👉 YouTube 👉

You heard it here first folks. Mehtab is obsessed with Scalability School. Word on the street is he’s even subbed to the YT channel.

Fill in the sentence. If your guru ___________, run.

Them: Stick to running your agency 😏. Me: Nah, I’ll sling socks too 🤠

Just started the first trillion dollar company. AI QR Codes. YC hmu.

Reading all this about Soham Parekh doesn’t shock me in the slightest. Over the years I’ve caught more than one person attempting to work multiple full time jobs while employed by my companies. The good thing (or bad thing, depending on your perspective) is that tech’s making.

So if you haven’t heard…@andrewfoxwell, @brad_ploch and I started a podcast. So far feedback has been really solid. 🤝. Next episode will be a Q&A!. So ask away, what do you want to hear us talk about?. The more unhinged the questions the better!. Stoked for this one. 🤘.

Six figure profit weekend…we’re so fucking back.

AOV wasn’t the problem…offer was 👀

Revenue up 150% vs last weekend.

Just quadrupled Hollow’s budget. We’re now with a $B.