Nick Shackelford š¦¾
@iamshackelford
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@drinkbrez @structuredteam @wearelucyd @konstantdesigns @commerceround
Joined May 2017
The week was filled with a lot of conversations with team, partners, friends, vendors, and thereās been a lot of support across the board. We are in no doubt a different position that we were in months ago and thatās the reality of it. There is and will be a ton of questions
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Black Week isnāt a ābig sale weekā anymore. Itās the week that determines whether your year works or not. Last week, @Omnisend put out new data makes it painfully clear: 16.6% of brands got 30%+ of their entire year in seven days Nearly 10% of brands pulled in half their yearly
omnisend.com
Black Week now drives a major share of yearly ecommerce sales. See the 2025 data behind rising orders, bigger carts, and shifting shopper behavior.
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āWork smarter, not harderā is cliche af But anyone whoās been in business for more than a week knows itās the truth. We used to be stuck in a never ending cycle of āworking harderā while THINKING we had everything figured out. Total mess - Research everywhere - Ideas lost in
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The most expensive part of holiday sales isnāt the discountā¦ itās the mistakes you donāt realize you made until Q1. BFCM creates tax scenarios you donāt see any other time of year: ā¢ Gift cards that get redeemed in different states ā¢ Mixed bundles that trigger multiple tax
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Anyone use these new smart screen cover application for screen protectors? Makes this process so much easier
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The week was filled with a lot of conversations with team, partners, friends, vendors, and thereās been a lot of support across the board. We are in no doubt a different position that we were in months ago and thatās the reality of it. There is and will be a ton of questions
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This dude wonāt sleep been this way for 4 weeks now. Every night at 2 am he wakes us all we have to sit in the main room and eat cereal bars until he all finish then we get to go to bed. š„“
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Yo not fucking over people is the most legit business plan ever. People should try that approach.
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This is why we charge a minimum $15,000 a month + a 2-5% of spend. It makes sure we get paid what we should and an incentive to grow.
Google agencies should be on flat fees. Paying a % of spend for this channel is absolutely ridiculous. Branded search = literally zero expertise to do this Non-Branded / Prospecting = great if you can get anything above breakeven new customer acquisition here, but rare from my
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Last like 2 years have been all things retention after spending my life on acquisition and paid ads. Learning this has made anything I do on the paid side infinitely better.
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Meta has literally said before that "Narratives in your account matter more than audiences" That should terrify every media buyer reading this. The robots handle the targeting. You need to understand humans. But do you? The old way was like this massive team where you'd have
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70% of your BFCM buyers will never purchase from you again because they care more about the discount than your brand. AND they have this discount hangover where theyāre conditioned to wait for the next sale.. so you've got a 60-day window to change that So wtf are you supposed
omnisend.com
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Been thinking about this abit more as we come towards the back end of a big year on every level: If you've been running an agency for years, you've made expensive mistakes with people, with investments, with services Just with someone else's money usually.. I have 3 close
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This is for the brand media buyer or agency media buyer who's just needing a reset of media buying incase you're just not really sure and need to structure a test to uncover where to go next. This is the testing process that finds winners in 48-72 hours instead of months of
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I've been watching marketers drown in spreadsheets for years. You know the drill - pull data from Meta, then Google, then GA4, then try to make sense of it all. Most agencies I know have someone whose entire job is just... reporting. That's not strategy. That's data janitor
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Somethingās that are worth the money: - 7 seater SUV for family - good food - great shoes - vuori shorts - good socks - good coffee - travel ad frequently as realistically possible - mentorship - consulting on a quarterly basis - bloodwork
Some things that are NOT worth the money: - Club tables - Designer clothes covered in logos (never met an actually rich person that wears these) - Cold plunges - āSkincareā - Restaurants with loud music - College degrees unless Ivy league - Clear (airport thing) - Brand new
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This one was a miss tbh
Iām all for some urgency, but a 2 AM āAction Required: Fraud Alertā from Beis is not the move š
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Ah man this one stings š„²
Morning, entrepreneurs. Big day ahead. āļø
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