Proxima
@ProximaAI
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We help marketers unlock more efficient advertising spend with predictive data intelligence
Joined May 2022
Scaling on Meta is all about efficiency — smart spending and maximizing returns. That’s why we're launching our newest innovation ConversionIQ ⚡️. Send enriched, predictive, high-value events to Meta to improve targeting and campaign performance. We’re also relaunching our
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RT @1alexsong1: Over 100 people applied to join our Soho Breakfast Shuffle event last week. We sadly had to cap it at 30, but I think it's….
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The most fun image & video creation tool in the world is here. Try it for free in the Grok App.
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T-2 days till the best Thursday morning of your life: The Soho Breakfast Shuffle! 🥯. In just 48 hours, we're hosting an action-packed workshop and networking at Proxima's Soho HQ in partnership with Kate MacCabe (@FlywheelStratCo) and Jesse Rubinstein (Hello There Collective)
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Most networking events feel random. This one won’t. Come join us on Thursday, June 5th, for the Soho Shuffle! 🥐. Come stop by Proxima HQ at 8:30AM for a morning pick-me-up! We partnered with Hello There Collective and @FlywheelStratCo to bring some of the brightest minds in
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RT @ProximaAI: 250M+ people shop through Meta every year. Yet, brand’s shops fall short when it comes to converting them. Here’s a 5-step….
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Why This Matters..A well-optimized Meta Shop does more than convert better—it also boosts ad performance. .When customers interact and convert within your Shop, Meta gets richer signal data to improve your ad targeting. It’s a compounding cycle: . Better Shop experience →.
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5️⃣ Stop Meta From Auto-Creating Discounts..Meta sometimes pulls old discount codes from Shopify—leading to surprise discounts that cut into margins. .To avoid this:..👉 Go to Commerce Manager > Overview > Shops (Manage) > Offers. .👉 Toggle off any outdated or unwanted.
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4️⃣ Remove Unwanted UGC..User-generated content (UGC) can boost credibility—unless it’s irrelevant or low-quality. .By default, Meta auto-adds UGC to Shops. Turn this off:..👉 Go to Commerce Manager > UGC. .👉 Disable “Auto-added UGC”. .This ensures only high-quality,.
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3️⃣ Add an Email Opt-In Offer..Social commerce is great for sales - -. But without capturing emails, you’re missing out on an audience you can own. .Fix that by enabling email opt-ins at checkout:..👉 Go to Commerce Manager > Promotions > Marketing Settings. .👉 Enable.
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2️⃣ Merchandise Your Homepage Strategically..Meta shoppers scroll fast. If your best products aren’t front and center, you’ll lose them. Here’s a proven homepage structure:..👉 Top Collections: Use carousel cards to highlight core categories. .👉 Key Products: Feature 2-3.
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1️⃣ Sync Your Shop with Shopify..Nothing kills conversions like inconsistent offers. If your Shop shows different discounts than your website, customers lose trust. .To prevent this, sync Meta Shop with Shopify:..Add offers to Shopify and activate them for FB/IG sales.
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250M+ people shop through Meta every year. Yet, brand’s shops fall short when it comes to converting them. Here’s a 5-step playbook to get your Meta Shop in top shape:.
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RT @obviceo: 95% of the apps we get pitched at Obvi add 0% incremental value to our business. In eCom, the brutal reality is that nearly….
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Are You Falling for “Best Practice Bias” on Paid Social?. Many media buyers in 2025 question whether audience targeting still works. The current status quo is to stick to broad or let ASC+ do it's thing. and yes that "can" work but you can also eat cereal with water. But you.
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RT @ashvinmelwani: Alex is willing to cut people a check for any lost revenue if your test with @ProximaAI doesn’t work out. Who else is d….
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RT @1alexsong1: Ashvin (CMO of @my_obvi) said something about Proxima that caught me off guard. His exact words: "We saw the numbers com….
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RT @1alexsong1: Our Efficiency Guarantee™️ is BACK!. @ProximaAI's latest ConversionIQ tests have been driving the best results we've ever s….
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RT @KodyNordquist: What’s working for me currently 👇👇. Cost caps + creative load. Cost caps are peak at highest peak creative volume. Aim….
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🤝.
The biggest Meta issue we faced at Obvi is something I’ve never seen anyone talk about. It took us weeks to diagnose and a year to fix. And It wasn’t about our ads or landing pages or any of that typical stuff. I want to share the story in case it can help anyone else.
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RT @obviceo: "Best practices" in DTC can be dangerous. Follow them blindly and you’ll hit dead ends or miss major opportunities. “Best” do….
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