Rabah Rahil
@rabahrahil
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CMO @FermatCommerce | Prev @TripleWhale. Live in Austin. Marketing, Tech, Outdoors, Photography, Sneakers and Stoicism.
Austin, TX
Joined March 2009
Its finally here!. The mega thread on Rabah City Rankings + recap of my European Vision Quest. I visited 2 Continents, 10 Countries, 11 Cities & traveled ~16k Miles in 30 days. We'll start with the epiphanies then get into the city by city breakdowns. Enjoy š«” .
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Just finalized our the concept for our new brand video with @JacquesDrop and raindrop. J and his team are so f*cking talented!. Can't wait to drop this one on y'all. stay tuned.
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Narrative Violation.
Change in reported crime in San Francisco: first quarter of 2025 vs 2024
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uber epic opp! do it do it!.
ATTN: performance marketers who live in or want to relocate to Miami! šØ. Amazing opportunity to join our growing paid media team at Avenue Z. Looking to hire a SENIOR paid social marketer & manager ASAP. Not a remote job. Must desire to be in-person at our office. You'll be
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You use multi-touch attribution. I use any touch attribution. We are not the same.
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Fantastic read. Andy was a G!.
On this Whiteboard Wednesday, I dive into why "Only the Paranoid Survive" by Andy Grove is essential reading for navigating strategic inflection points exactly what many of us are experiencing in today's market. In the book he dives into the Intel story that reshaped my approach
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Everyone's obsessed with merch drops, but most companies are doing it completely wrong. At @fermatcommerce, we have one non-negotiable rule: If I wouldn't wear it or want it, we don't make it. Period. But here's the thing - merch only works if you're already eating your
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On a FY see y'all next month :).
happy quarter end reporting day to all that celebrate.
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RT @TaylorHoliday: Is our industry collapsing? . If you arenāt a night owl you probably missed a really good conversation between . @rishabā¦.
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RT @heyitsalexP: I think this one is going to ruffle some feathers:. A lot of what we learn from creative tests on Meta isn't broadly repliā¦.
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RT @antoniogm: I think this is true of the 99.9%, not the 0.1%. The ultimate luxury now is living in a reality so good it beats the digitā¦.
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RT @TaylorHoliday: New Series Drops Tomorrow. Taylor Reacts!. To all of your content. Joined by some of DTC Twitter's favorite peoplā¦.
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Barrrrr.
āThereās only one boss: The customer. And they can fire us any time they want by spending their money elsewhere.ā. āSam Walton.
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RT @TaylorLagace: We helped a DTC brand scale to $377K/month in Meta ad spend. And almost 50% of that is now powered by @fermatcommerce lanā¦.
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I only hire killers @fermatcommerce. And honestly? I'm probably harder on my team than most leaders. Here's the thing - I'm obsessively detail-oriented. When someone submits their B-game work, especially after a long day of meetings, I get spicy. Really spicy. But here's what
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āGratitude is when memory is stored in the heart and not in the mind.ā.
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Me being a whackadoodle CMO with a team of cracked marketers and an incredible product
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I gotta tell you. I have stayed in some of the best hotel rooms in NYC and this might be the best dollar to value ratio. Final Rabah Room Rating: 8.5. And I stayed within our @tryramp travel limits š. TBF i did get upgraded cause they know you dont put a king in a camry.
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