Laguna 🌴
@lagunacarta
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✨ Web3 Product Marketing | 🌴 Prev: EdTech & FinTech Product Manager | 🎡 I build content strategies for AI & web3 companies to explain the new internet
Canada
Joined January 2010
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@RoveWorldApp
@InternetH0F
Right now this is spend $5 on coffee or spend $500 on a new machine 😭
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Tried out buying a Solana NFT using ETH on
@MagicEden
using
@crossmint_io
.
Way easier than adventuring through the wormhole, plus the cat is wearing sunglasses.
The future is cross-chain.
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@lingerie_addict
Folks who have never crocheted offering their opinions.
It’s a labour of love and you should be sad that it’s at a thrift shop
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A $1500 airdrop on Christmas is wild.
The crypto space totally transforms your relationship with money.
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@laz_radic
Who cares if they are recommended from tiktok, picked up at the library, or snuck into the cart at the drugstore
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I couldn't resist the flower power trait from
@aimoonbirds
- the level of detail is unreal. There's one to match each
@proof_xyz
@moonbirds
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Hot take 🌶️
The intern meta is tired.
Most brands introducing an intern don’t have enough strength in their main brand to give the intern any personality.
The intern becomes a copy-paste of other interns.
Good for engagement for a bit, but ultimately flat.
Winning companies…
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I’ve bought and sold more than a dozen of these
@aimoonbirds
and spent hours just browsing. This is my current favourite
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Focusing on feeling really grateful for what I do have, not the things I missed.
I have lots of
@LibertySquareHQ
.
I have my
@MadLadsNFT
lass.
I have lots of
@BoDoggosNFT
.
I have a shiny
@solanamobile
.
I have $BERN doing well.
I have my bag of $LINK.
I have some $BONK.
And the…
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Here are 4 great tips for getting on stage & being a great spaces speaker:
Let’s go! 🧵
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I’m feeling a lot of love and appreciation for
@crypto_coven
today ♥️
The community is built different than any other in the space, and it is open to all - whether or not you own a WITCH.
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@allnick
@SpeculatorArt
I have never owned an ape but I deserve compensation for hearing about the successes of other people who owned apes.
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@gokulr
Extremely outdated advice.
And yet another example of CEOs and interviewers placing random, arbitrary qualifications on who they’ll hire for a role.
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@Cooperstreaming
I had a university roommate who had never cooked for herself, so her parents would bring her food once per week.
It wasn’t until they were going away for a few weeks that she even attempted to learn.
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gm! 🌷
If you're hiring a community manager, you don't need someone who is 'good at discord'.
You need someone who has vision and a genuine interest in bringing people together.
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@mark_murdock3
Go to the banks and find the developers keeping COBOL alive.
They will be able to defeat the demons of smart contracts.
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Next time we have a
#WoWGalaxy
raffle support group Twitter space, I will be sharing the story of the longest half hour of my life😀
I DID IT!
I won an allowlist spot for
@worldofwomennft
#WoWG
in a fast & funny Twitter response game by
@badcardsclub
❤️
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Sound bath, tea time with the high witches, and then a
@crypto_coven
library meetup. What a witchy weekend! ♥️
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@mhtweeter
@RoveWorldApp
@InternetH0F
Noooo I want bougie coffee
If I wanted plain coffee I’d use the $20 French press 😂
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What a week in the
@solana
ecosystem to close out May:
🟪 This celebrity is getting sued for their involvement in NFTs
🟪 Solana leads in web3 x AI
🟪
@MagicEden
makes big changes while
@metaplex
makes a PR mess
🟪 And so much more
Catch up on what you missed 🧵
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The biggest opportunity in Web3 right now is in marketing.
I don’t mean growth hacking or reply guy tactics.
Marketing that clarifies what your product does and why it matters.
Strong positioning, clear pillars, and a unique POV that anchors your product in the web3…
we spend too much time explaining the HOW
& not enough time explaining the WHY
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A
@solana
transaction takes the same energy as a Google search.
And with state compression, minting 1,000,000 NFTs costs only $110.
Low cost, energy efficient. Built for mass adoption.
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Does anyone have recommendations on designers who can build a brand kit?
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@thetrudz
And yet, in another company, the hiring manager is arbitrarily judging the candidate for bribing a notebook and pen to take notes
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How do I mute the “coven + floor” combination? I need the “lore,not floor” sticker to apply to Twitter.
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Got the full NFT NYC experience with the exclusive POAP. Worth it ♥️
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Trying to grow on Twitter?
- Be yourself
- Show up often
- Entertain or educate others
The rest will come.
What would you add to the list?
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I am so tired of podcasts and Twitter spaces in web3 with a stage full of men.
It’s lazy.
Spend 5 minutes to find a speaker with a different point of view.
And if you can’t find someone, ask.
I’m happy to suggest tons of fantastic founders, marketers, techies & speakers.
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Are you hearing crickets in your community? Does it feel a bit like a middle school dance?
Here are five ideas for you to try:
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@steph_teasley
We’ll be talking about it for the rest of the year and then again when the house is up for sale
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Great communities don't happen by accident.
They’re built on strong identity, shared experiences, and a collective vision for the future.
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@NFT_GOD
Hot take: change your PFP often if you have a small account and you want to start a following.
The x follow x can get you your first 1000 followers faster than most other options.
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My only complaint about Solana is that the best conversations happen in unrecorded spaces with bizarre titles.
This is an AMA with
@frankdegods
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It's been a long time since I've bought a new coven witch, but it was fate that suede, the enchanting stole appeared today with the crown of pearls.
Welcome, WITCH made of honeycomb, to my little coven!
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What is so challenging about crypto is that marketing is poorly understood.
Events
Growth
Ecosystem
Activations
Community
Demand Gen
Partnerships
Brand Marketing
Product Marketing
All flavors of marketing.
Yet people think one of these will magically solve everything or…
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A strong community is impossible to copy or steal.
It’s the best competitive advantage you can have.
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Asking
@piovincenzo_
the hard questions about content creation & creating a following in the
#NFT
space.
A craftsmanship conversation on content.
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Community is the most misused word in NFTs.
A bunch of people waiting to sell an asset for slightly more than they paid for it is not a community.
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Who are some of the best Twitter spaces co-hosts?
Let’s talk about the role of co-host. 🧵
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@NaithanJones
Interviewer that screen for arbitrary characteristics that are irrelevant to the job are usually screening out diversity.
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I summoned spicy palpatine & haurmea, the fated to join my
@crypto_coven
witches, and then I immediately minted three more
@coven_cats
to reveal on Tuesday
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In January, I’m spending an hour each day dedicated to learning (anything goes for topic) 📚
I’ll update this accountability thread each day, feel free to follow along & learn something too! 🧠
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Rituals are the lifeblood to any community.
Daily, weekly, or monthly, a regularly scheduled ritual can boost the sentiment of your community, strengthen relationships, and increase trust.
In this thread, I'll share 5 steps to creating a community ritual (with examples!) 🧵
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NFTs in the luxury beauty space:
LOREAL brands
@YSL
and
@NYXCosmetics
are both launching NFT campaigns this month.
Let's walk through these two approaches: 🧵
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This wouldn’t have been possible a couple years ago.
Adult sweater, fingering weight yarn, colourwork. Many Twitter spaces in the making.
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@clhubes
Not all three year olds, but some that are interested in the human body or anatomy will.
A family friend took a coursera course on dinosaurs just to keep up with their son’s encyclopedic knowledge.
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The perfect Friday the 13th pairing - necromancer witch, spooky graveyard cat.
@coven_cats
mints at the end of May and I will have a meowlist giveaway for you later this aft! Meow!
@coven_cats
is an extension of the
@crypto_coven
weird wilds (not an official coven project)
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Things my besties and I have done for a
@worldofwomennft
#WoWG
allowlist spot:
a community
#WoWGalaxy
🧵
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You need to find the superstars of your community.
People who represent what you want your community to be.
People that understand your vision and are interested in the outcome.
Once you find them, hold onto them dearly & direct their energy in the right direction.
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The best advice in event planning is to make the room small.
Small rooms = more energy, more engagement.
If you're launching a community, here's how this principle can help you: 🧵
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Manifesting a
@worldofwomennft
WoW Galaxy win somewhere in the universe. I have entered every raffle I can find, may one of them be successful 💛
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The biggest competitor to most communities isn't another community.
It's the outside world:
🟪 Relationships
🟪 Hobbies
🟪 Social Media
🟪 Netflix
Your community needs to be worthy of their time.
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If you're building in crypto right now, marketing and narrative building are mission-critical.
Each day there is another new product trying to tell the same story and the noise is only going to increase.
Having only a social media intern is not going to cut it.
It’s time to…
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@oldenoughtosay
I put sauces/condiments/things that expire in years in the drawer.
And the veggies in a clear container on the shelf
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I could more post about NFTs, but sourdough bread gets more engagement and you can have it with jam.
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I’m a fan of
@BlocksmithLabs
dynamic pricing - it makes for an entertaining trade, even if you mint the allowlist. Excited to see how projects evolve their pricing with this mechanic.
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GM! 🌻
Set aside 10 minutes to do something you really enjoy today!
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At any time, there are two groups of people:
🟪 People you can learn from
🟪 People you can teach
Learn from the people ahead of you and share those learnings to the people behind you.
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Summon the perfect non-fungible feline!🐈⬛
@coven_cats
is 9,999 cats made by witches of the
@crypto_coven
community, an extension of the Weird Wilds - minting at the end of May.
Share a picture of your familiar & your wallet address to get added to the meowlist!
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PSA: Helium Mobile and earning $Mobile aren’t Saga specific.
If you’re in the US, you can use the Helium network on an iPhone or Android and earn mobile.
Or if someone is crypto-curious, a $20/month plan is a good sell on its own!
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There are 100's of ways to make content:
🟪Spaces
🟪Threads
🟪Newsletter
🟪Reels/Shorts
And when ready, 100's of ways to monetize:
🟪Sponsorship
🟪Products (Courses, ebooks)
🟪Affiliate Marketing
🟪Paid Community
🟪Freelance/Job Opportunities
There's no right way: make it you!
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@allnick
@Omakasea_
♥️ Your space has welcomed so many people into this space with humor, information and entertainment.
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Great communities don't happen by accident.
They’re built on strong identity, shared experiences, and a collective vision for the future.
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If you're hosting a Twitter space as a "show", you need to think about timing.
The best hosts are really intentional with your time!
4 thoughts on perfect timing and how to make the most of it🧵
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This is one of the many reasons I love
@crypto_coven
. I like to answer rarity questions with a list of options in how to choose a witch (the mushroom hat is a favorite):
@aletheia_eth
took it to the next level ♥️♥️
“You decide what’s rare” is a bit of a curveball we throw flippers trying to min-max their way through the coven. While statistically rare traits do exist, often it’s a specific combination that evokes a sense of specialness, that is not determined by individual rarity:
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Honest confession:
I had forgotten what it was like not to operate with some amount of burnout.
I spent most of 2022 in some degree of burnout. It's real and it is not fun.
Make sure you take time to fill your cup.
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@Chilearmy123
@ryancarson
This tweet changed my worldview completely on gaming:
half of gamers are women
and women account for 85% of all consumer purchases worldwide
in the fastest growing gaming segment - mobile gaming - women spend more money, more time and are more loyal (higher retention rates) than men
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@frankdegods
@y00tsNFT
Might be time to consider a PR/comms person for your team.
These shifts in stance give your holders whiplash and don’t reflect well on the brand.
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I’m writing a thread every day for September. A mix of topics: web3, content, community, maybe some knitting.
Shoutout
#30DayThreadChallenge
by
@StackieRobins0n
&
@MaryBethSales
.
What should I write about tomorrow?
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Hey
@emilykmay
I left a layer of pushpins and crushed nacho chips in the trunk of my car for years because cleaning it would require a shop vac.
I didn’t end up cleaning it - my dad did 😂
Hey
@emilykmay
just wanted you to know I ordered a baby gate when my 3yo was a baby and it sat in the box in my communal (!!!) apt hallway for so long I had another baby and we set it up for that one instead.
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@poornabell
The fact that most condiments and spices come in giant containers that I will never use all of
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This is an
@Iamamystreet
appreciation post.
Nashville was the best event I’ve attended in web3.
One of the best events I’ve attended in a long time period.
I’ve planned my fair share of large-scale events too.
Amy and the whole
@RoveWorldApp
team curated every detail —…
When I came into this space and started attending all these events, it was clear to me that a lot of people didn’t realize the three most important things you need to think about when planning a live event:
1) Smooth and clear communication 📣
Thought out back-up plans/…
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Your best community members will follow you to another platform.
Community > Audience
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When
@BoysClubCrypto
does apparel, you get the apparel!
Looking forward to picking this up in NYC next week ❤️
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