Joe Pine
@joepine
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Management advisor, speaker, and author: The Experience Economy, Infinite Possibility, Authenticity, and Mass Customization
Outside of St. Paul, MN
Joined July 2009
So right!.
@ShaneAParrish "All work is theatre, and every business is a stage.".credit to @joepine #ExperienceEconomy.
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#Exactly! Look for my new book The Transformation Economy: Guiding Customers to Achieve Their Aspirations in the new year.
@morganhousel We are already in experience economy and half way into transformation economy without realizing it @joepine.
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Looking forward to this great event with an exemplar of the Transformation Economy, @echo360 !.
Sunset. Saguaros. Strategy. 🌵 Kick off #EchoExperience25 with @joepine under the desert sky. Dinner, insights, and transformation await. Interested? Register here: #Echo260 #JoePine
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RT @echo360: Sunset. Saguaros. Strategy. 🌵 Kick off #EchoExperience25 with @joepine under the desert sky. Dinner, insights, and transforma….
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Looking forward to it!.
🎤 Big names. Bold ideas. All in DC. Joe Pine, Airbnb, Viator, GetYourGuide & more are taking the stage at Arival 360 for an epic #ArivalEvent week!.📅 Sept 30–Oct 3 | Washington, DC/National Harbor.🎟️ Save up to $850 through 29th July!.👉
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RT @arivaltravel: 🎤 Big names. Bold ideas. All in DC. Joe Pine, Airbnb, Viator, GetYourGuide & more are taking the stage at Arival 360 for….
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For those who have been wondering what my forthcoming book The Transformation Economy: Guiding Customers to Achieve Their Aspirations is all about, this week on Substack I provide a summary of every chapter, laying out the whole story:.
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Well quoted, thank you!.
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Here's the question to ask yourself: What business are we really in? You create more value as your go up the Progression of Economic Value.
Unlike many sectors that are adapting to the experience economy, tourism was born into it. Check out this new @StatistaCharts visual based on the work of James H. Gilmore & @joepine 👇. The #ExperienceEconomy is here — how will your business compete in it?
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There are five economic offerings: commodities, goods, services, experiences, and transformations. Each one has a distinct way of charging, and for transformations it is the demonstrated outcomes customers achieve. Here are four ways to go about it:
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My latest Substack post is on something many people miss about transformations: you need to integrate the lower-level offerings into your transformation offerings!
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Transformations are guided atop experiences, which are staged atop services, which are delivered atop goods, which are made out of commodities. So, to guide transformations you need to integrate the lower-level offerings into yours:
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And I quote you in that next book! Love your work.
Joe Pine has been a guest on The Soul of Enterprise a few times. He published The Experience Economy and is now focused on transformations for his next book. #AskTSOE @ronaldbaker @edkless @joepine
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've been saying since the 1990s that the easiest way to get into the experience business is to add a cafe -- for it engages all five senses and gets customers to spend more time with you. @grace_snelling in @FastCompany says its still true:
fastcompany.com
From Aritizia's A-OK Cafe to Uniqlo's new Uniqlo Coffee, clothing stores are using coffee to position themselves as lifestyle brands.
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You are what you charge for! And that means for experiences you should charge for the time customers spend with you.
TLDR: any maturing goods/services economy eventually trends towards experiences, both for.- service providers looking to escape commoditisation,.- and consumers looking for goods/services that are memorable+personal vs ones that just do the job. Nuggets:.- "An experience occurs
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Thanks for sharing our article! As applicable today as when we wrote it (he says humbly).
"Welcome to the Experience Economy". Evergreen essay. Written for @HarvardBiz in '98 to describe 1990s America, but does a neat job of summing up where consumption in metropolitan India is trending towards in the 2020s🎂
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Thanks for sharing this from my talk last week to Coppel in Mexico!.
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