That "wrong text" could be darker than you think. Pig butchering scams lead to human trafficking. AI adoption means it's only getting worse. Listen to the Soul of Enterprise to learn more. #AI #Scams

PE isn't just about the money—it's a catalyst for transformation. Don't fear discipline; systematizing allows you to explore. These organizations are maturing faster, and it's a good thing. Listen to The Soul of Enterprise to learn more. #PrivateEquity #BusinessGrowth

As a leader, you might get sick of talking about mission, vision, and values...but that's when it's really starting to stick. Celebrate people, revere the brand, and collaborate! Listen to more on The Soul of Enterprise. #Leadership #CompanyCulture

Like the second rule of medicine says, "prescription without diagnosis is malpractice." We tend to dive into work without diagnosing first. Remember Ron Baker and THRESHOLD. #BusinessTips #Consulting

Leadership isn't about the biggest book of business. It's a learned skill, a profession. True leaders enable the many, not just themselves. Hear more on The Soul of Enterprise podcast. #LeadershipSkills #Teamwork

Which service package would you choose? One charges for hours, another for scope, and the third for outcomes. The answer is obvious. - Ron Baker, THRESHOLD #ValuePricing #BusinessTips

Firms shifting from production to outcomes will dominate. Smaller firms are leading the way, but scaling this change is tough. Who will break the mold? - The Soul of Enterprise #BusinessStrategy #Innovation

Accounting misses the way firms describe their business. Words matter—Disney knew this. They don't have staff; they have cast members! What small, powerful shifts can transform your org? Listen to The Soul of Enterprise to find out. #BrandMessaging #Leadership

Information at their fingertips led to a 40% sales increase for a $10M company. How much value did that create? Ron Baker and THRESHOLD can help you find out. #ValuePricing #BusinessGrowth

The Wall Street Journal says AI will kill the billable hour, especially in law firms. Is this the end? Hear more on The Soul of Enterprise to get our full take. #AI #LawFirms

Most salespeople think the deal starts with the proposal. But the best sales happen when you build trust from the very first conversation. Start selling from minute one. #SalesTips #TheSoulofEnterprise

Discover the power of 'relationship buyers'! These loyal customers pay a premium for strong brand connections. Ready to build those relationships and boost your value pricing? Join the class! #ValuePricing #ClientLoyalty

70% of proposals fail. Why? Often, it's because there's no trust or real understanding of the client's needs. Knowing when to walk away is key. Hear more insights on The Soul of Enterprise podcast. #BusinessTips #SalesStrategy

Ever notice how the price of Coke changes depending on where you buy it? This video uncovers Coca-Cola's smart pricing strategy and might make you rethink your own value. https://t.co/j4VAmCD5QR #ValuePricing #BusinessStrategy

Selling begins the very first minute—long before the proposal. Build trust from the start, and the deal is often done before you even hand it over. Hear more on The Soul of Enterprise! #SalesTips #Trust

Is your customer's perceived value greater than your price? It should be, and you need to profit too. Warren Buffett knew it - value beats price. Find out how to apply this in your business! https://t.co/j4VAmCD5QR #ValuePricing #WarrenBuffett

Getting a CPA was the best decision he ever made. It gave him a great foundation, even though he never did CPA work. Should young CPAs go to a Big 4 firm? Absolutely. Listen to more on The Soul of Enterprise. #CPA #Accounting

Cosmetic firms master market segmentation to reach customer groups with diverse price sensitivities. Discover if value pricing aligns with your business strategy! https://t.co/j4VAmCD5QR #ValuePricing #MarketingTips

Want to influence customer decisions? Learn how strategic pricing and offering choices can transform your business. Discover the power of value pricing! https://t.co/j4VAmCD5QR #ValuePricing #PricingStrategy

Ever wonder how brands shape what you're willing to pay? This video dives into the art of 'framing' in pricing, using everyday examples to reveal hidden value perceptions. https://t.co/j4VAmCD5QR #ValuePricing #PricingStrategy