
inPowered AI
@inpoweredai
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Every Impression, Curated by AI for Your Outcome
San Francisco, CA
Joined September 2012
We are very excited to announce that we are now offering AI-Generated Content, informed by 9+ years of engagement data! Thank you to Ben Young and AAA Club Alliance for sharing the success of our pilot program π !. #GenerativeAI #adtech #inPoweredAI
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Weβre fresh off the heels of our Q4 offsite in NY and it was one to rememberπ - the Brazilian team joined us for the first time ever as we celebrated our biggest year yet, and made plans for even bigger 2024 πͺ #TeaminPowered #DreamTeam #GenerativeAI #AdTech #RemoteTeams
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4 ways #marketers can future-proof their 2022 strategy:.1β£ Focus on first-party data.2β£ Build your brand, not just products.3β£ #B2B #advertising is changing.4β£ Look at ways to organically strengthen trust with consumers .@ClickZ #digitalmarketing #martech.
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The top #Marketers of 2021 as dubbed by @adage π #MarketingMonday #marketing #advertising #thoughtleadership #bestof2021 #digitalmarketing.
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"As companies put cookieless #digitalmarketing strategies into action in 2022, agencies will be elevated to help brands retool for non-interruptive #contentmarketing" via @CMIContent #CMWorld. Thanks for featuring @ThePeyman in these top tips for 2022 π
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In 2021, 43% of #marketers saw their #contentmarketing budget increases, and 66% expect to see it rise again in 2022. Get ahead of planning for the new year with these 10 tips from @sejournal π #contentstrategy #digitalmarketing #martech #biztips.
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"Unprecedented growth" ahead for #marketers + #advertisers in 2022: @adage reports predicts bullish projections for the new year in response to a better-than-expected 2021 πͺ#MarketingMonday #advertising #martech #adtech #contentmarketing #digitalmarketing.
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. to fuel growth & positive organizational shifts? @ClickZ breaks down how to nail the strategy, technology, and value of change when it comes to #firstpartydata π #martech #digitalmarketing #contentmarketing #marketingtips #marketingtechnology.
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The impending #cookieless future is an inevitable change #marketers must make soon. First-party data is taking center stage of this convo, already being seen as a tool for customer trust, brand integrity, & ethical #digitalmarketing. How #marketing leaders can use this change. .
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Why #marketers shouldn't buy into the hype of #hypertargeting when it comes to digital ads π @Forbes #digitalmarketing #marketingmonday #dataprivacy #adtech #martech #contentmarketing #adtargeting.
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A really interesting read for #MarketingMonday: 51% of #manufacturing #marketers say they struggle to overcome traditional #marketing & sales mindsets, including how to create valuable content vs. sales-oriented #content π€ @CMIContent #contentmarketing.
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We are mourning the major loss of a mentor and friend of inPowered who passed away yesterday, #JohnDurham. His memory will forever live on within and outside of digital advertising, as captured by this beautiful piece from @MediaPost π #RestInPower
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#MarketingMonday: Did you know that 70% of consumers would rather learn about a company through #content vs. #advertising? 16 reasons why #contentmarketing is worth more time + effort βοΈ #digitalmarketing #martech #contentstrategy #marketing #consumer.
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How is the #supplychaincrisis affecting how #marketers utilize their Q4 ad-spend? @Digiday #digitalmarketing #supplychain #contentmarketing #adtech #marketing #Q4 #marketingstrategy #adspend.
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How are Apple's privacy changes affecting Peloton & other major brands (according to recent earnings calls) and how can they use this to prepare for a cookieless future? @eMarketer #digitalmarketing #martech #contentmarketing #dataprivacy #apple #peloton.
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4 new consumer personas are changing how #marketers reach & relate to customers. Who are they + how can they be integrated into your #digitalmarketing strategy? Via @martech_today #contentmarketing #marketingmonday #martech #customerexperience #CX.
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Don't miss out on the latest blog post from @inpoweredai β we had the privilege of interviewing Ben from @AAAClubAlliance on what it takes to spearhead #contentmarketing for one of the largest travel brands π #digitalmarketing #martech #thoughtleadership.
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Always on marketing works, but always on #contentmarketing works even better, especially when trying to grow brand awareness. How can you change brand perception w/ an always-on #contentstrategy? @MKTGInsiders π‘ #branding #digitalmarketing #biztips.
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6 tips to actually see generating leads with your #contentmarketing strategy π via @MarketingProfs #MarketingMonday #contentstrategy #digitalmarketing #leadgen #leadgeneration.
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