I like the work about the work. Places practiced include: Blogger, Google, Twitter, Obvious, Medium, the Obama White House, San Francisco and New York. (he/him)
The thing is ... I love this site. It's the most favorite thing I've ever worked on. I wrote this almost the same week I started working on Twitter (then Obvious 1.0). Despite everything I still believe it. And I still believe no matter what the dream won't die here.
Twitter had been a public, mature software company. They had systems for onboarding new people including how to explain the tech stack. Keeping people in the office til 2a to draw you a services diagram is just a silly performance.
Listening to this Twitter Spaces where Elon is talking about the tech stack and it's clear that no one has been in a position to actually ask him a follow up question in years. He thinks he knows everything and simply will not abide someone contradicting that notion.
Elon on this BBC interview says that being under constant strain and attack has been rough and emotionally hurtful.
Really validating to get this kind of feedback.
Actions
@AOC
recommends Congress and Pres. Biden take:
- entertain expansion of SCOTUS
- end the Senate filibuster
- repeal the Hyde Amendment
- codify Roe, same-sex marriage, right to contraception, and interracial marriage
I regret to inform you that the JavaScript that was going to completely rewrite Twitter Search including the ranking algo will not in fact be shipping. I know this comes as a shock.
I mean Tim Apple just took a hatchet to Facebook’s entire bottom line and crying foul didn’t really change the outcome. But sure let’s try to fuck around and find out.
"Effective immediately, the Secretary of Defense shall seize, collect, retain and analyze all machines, equipment, electronically stored information, and material records" is a real sentence in a draft order that got turned over to the Jan 6 Committee.
Ryan Reynolds got asked by Jim Cramer "how do you do all the things you do?" which is the classic Elon question.
Ryan Reynolds started by naming the other members on his team.
To recap: Jack knifed his hand picked successor to anoint Elon the “sole solution” and now all the executives who ran the company for Jack are getting screwed out of their comp and Elon’s going to fire half the company over a weekend to prevent them from hitting their cliffs.
More details and context coming up on
@CollegeGameDay
but the response has been fast for the Women’s NCAA Tournament weight room. Teams are scheduled for lifts this am.
I'm not saying that you should download your twitter archive and stop DMing anything you're not comfortable falling on the floor, I'm just saying that a non trivial number of the people who worked on this site are doing that. I'm sure it'll all be fine tho!
Right after I sent this he demanded someone be cut off because he was pointing out correctly how ads work on the internet. Literally just said "cut him off"
Lord I am beginning some of you to do shrooms or do a meditation retreat or read the Bible or literally any other path of spiritual discovery besides whatever this is
Elon doing a Spaces with TSLA bagholders and they’re just begging as politely as possible for him to please stop tweeting and Twittering. Elon assures everyone “the cognitive load required for Twitter is much lower and a much simpler problem.”
Obvs why he’s been crushing it.
Elon says "We will have to do a total rewrite to gain velocity" and immediately
@igb
is says "tell me what's so crazy about the stack; just describe it and how rewriting will gain you velocity"
You will be surprised to know he did not respond.
@MikeIsaac
Chrissy Teigen running the Underground Railroad to avoid getting blue checked is just the best. I love this site so much. I never thought it could be more incompetently run than at the founding
Literally Elon’s response to “describe the stack and why it’s crazy” was “you are a jackass.”
His complaint is very much that there are too many lines of code. This is INSANELY low competency.
Every product manager has had the experience of someone joining your project and assuming the unsolved problems are trivial and that everyone working on them must be dumb.
Glad we can all experience that now together.
Elon Musk, the hardcore super genius who works so much he has to sleep on the factory floor, is now on hour 14 of relitigating the Ferguson protests. What a curious use of his time.
Putting aside the legal ramifications, I’ve just never seen someone so seemingly intent on torching their own brand. He was the envy of the tech world! He was in Iron Man! And yet here we are.
Acknowledges straight up that banning Paul Graham was a mistake. It's so funny because it's clear that he was fine with the policy until it hit a friendly and then the whole thing fell apart. He regrets that PG got banned. The way the policy came up isn't the error to him
Lollll Elon saying that $60M/yr was being spent in intl sms. This is truly hilarious because this actually got us back in the day too. Elon's solution was just to cut off all the telcos with "high fraud" and that of course fucked everyone using SMS 2FA.
He was mad
@potus
got more engagement on a Super Bowl tweet so his cousin declared a 2am emergency. Then, devs put in a hack to boost his shit 1000x lest they lose their jobs.
@platformer
with another article that reads like Downfall subtitles.
Elon killed the LBO market by saddling banks with unmarketable debt and now he’s allowing anyone with $8 to fuck with a company’s brand. And he’s lost over $100B of his own net worth in the process.
We have to entertain the idea this is all an anticapitalist performance piece.
The other fun tension is that George just wants the full stack refactor at all costs and is like “every new line of code is a sin.” Elon thinks they’ll be breakeven next year bc of cost cuts and subscriber revenue. Otherwise would be -$3B. What if both don’t know anything?
I have a theory that I will now just tweet instead of actually writing that Ryan Reynolds is the good Elon. By this I mean, he is a successful entrepreneur who understands that his critical skill is branding and marketing.
The nation must heal. And while I am unmoved by many arguments from Rs about the need to give Trump supporters time to grieve I do believe reconciliation is possible. The way forward is clear. Four Seasons Total Landscaping should provide a topiary for the Inauguration.
“Our team at Four Seasons would have proudly hosted any presidential candidate’s campaign at our business. We strongly believe in America and in democracy.”
This is so dim. First it wasn’t an act of transparency; it was a partisan hack job that revealed nothing new. Second if Elon believed in transparency he should leak his own correspondence about the content moderation decisions he’s taken. Which electeds have written him?
He doesn't pretend to be an expert on gin distillation. He doesn't pretend to be an expert on the technicalities of mobile telephony. In the Cramer interview he says "you guys have forgotten more about investing than I'll ever know."
I never worked with the four execs who got terminated for “cause.” I’m not friends with any of them. I barely know anyone who works there in any role. I’ve been gone 12 yrs. It’s just wrong on its face and if you ever cared about the integrity of the company it should offend.
Chaplain in Detroit on the “stop the count” protests:
“We’re not deterred … The Black vote in Detroit is higher than it’s ever been and we will determine the outcome — because we’ve gone from picking cotton to picking presidents.”
#Election2020
BREAKING: Trump has told confidants he'll claim victory Tuesday night if it appears he's "ahead" — even if the outcome still hinges on uncounted votes in key states like Pennsylvania — according to three people familiar with his comments.
Telegraphing how he’ll both release information unfavorable to Twitter’s previous management while trying to indemnify its then CEO. Some real profiles in courage to look forward to.
The discrediting of journalism writ large has been one of his central projects. Funnily, Gell-Mann Amnesia works both ways. There’s a lot of people in tech who used to think he was a genius until he insisted on continually demonstrating his ignorance.
But he goes on to say what Maximum Effort does well is "emotional investment ... an emotional moat around your brand that makes it resilient." He knows how to take a commodity and brand it emotionally. And he and his team are successful at it.
Watch this for your morning laugh.
@RepThomasMassie
is apparently serious but this is the dumbest line of questioning in committee this year, and that’s hard to do.
Anyway, fairly convinced from that Twitter Spaces chat that Elon, in his new role as head of software & servers, will attempt a full stack rewrite next year which is kind of like getting a glimpse of the Coyote right at this moment:
Pretty critical of my own time working at Twitter. Lot of mistakes. But then again never had to shut off all access to the office after announcing a mandatory return to the office.
@MikeIsaac
He was one of my favorite characters of the last 4 weeks. The light that burns twice as bright burns half as long - and he burned so very, very brightly.
Our guy is talking about launching porn payments and putting apple on blast all at once? He’s talking about the everything app and still doesn’t know where people GET THEIR FUCKING APPS
Truly an amazing moment. Jack anointed Elon as the sole solution for the future of the company. Here, he is very literally being accused by Elon—in whom he invested $1B—of not prioritizing the removal of CSAM.
Imagine giving someone a yard for them to call you soft on pedos.
There’s something very American about not believing in single payer health care because you don’t think you’ll get sick and also not believing in higher taxes for the wealthy because you think you’ll be wealthy.
The Trump administration is so saturated in crime that the national security advisor can be found to be compromised by a foreign power and yet still avoid jail time because he has information on even more crimes.
I was “dada” from first word until he turned 4 at which point I suddenly became “dad.” Which is fine. But just now he tried out “bro” and absolutely not.
On the one hand it’s fucking wild that the owner of a major information platform is using it to personally do explicit political campaigning.
But on the other it does increase the odds of the DeSantis campaign blowing up a few minutes after launch.
This reminds me of the somewhat well known story of when Sean Combs pitched Twitter in ~2009 on essentially taking over our marketing and had a very persuasive deck about what he'd done with Ciroc. When asked how he achieved those results he said "I made it hot with the ladies."
It’s a very tailored apology: for the over hiring. But not for the lack of focus that can be argued led to the crisis. Nor, most critically, is it an apology for the full-throated embrace of Elon.
Social media has long been sneered at by “hardcore engineers” since before social media was a term. It was a dynamic at Google versus Blogger. The challenges of building systems that amplify human weirdness and wonder as distinct from search, commerce, cars just never computes.
Let me suggest the contempt in that second tweet - “please, surely he can manage a social network” - is a big part of why he’s very visibly failing at managing this social network.
Elon talking again saying a total rewrite will be required; it will be like how Jobs did w OS X. George points out that OSs don't run at scale the way that web systems do and that a total rewrite would not be possible without downtime. Elon says "But nevertheless we will."
@biz
This is the most painful part and where I get worked up. Honestly if the thing just died in a fire so be it. Sites die. But he’s acting with such a reckless and incurious disregard to the consequences of his actions. Because he’s never had to deal with any.
This would've been very valuable to Twitter! We should've thought less about brand as an extension of product and features and more as an emotion. We were very focused on onboarding users and focusing on simplifying the top of funnel but the key asset was always the brand.
Since the dawn of online ads there’s been an exciting tension in keeping our biggest tech weirdos away from scaring the people who control ad budgets. Many fortunes have been made by being the person at the tech company who is the protocol buffer between the worlds. This is why.
And basically Elon is asked: What's the plan? And it's clear he hasn't either really prepped for this/doesn’t really want to tell anybody what the plan is/has no plan. No kidding: There were CMOs who literally paused/shifted budgets DURING the call because of the uncertainty.