Doug Lauretano
@douglauretano
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CEO, @CivicScience Advertising. Tweeting about ads, technology, data & privacy...with food & sports sprinkled in
New York, NY
Joined March 2009
@Rulo is now @CivicScience Advertising. Attitudes change b4 behaviors, & no one understands the consumer's attitudes better than @CivicScience. This idea has always been & will continue to be central to our strictly-permissioned, future-proof advertising & measurement solutions
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Adtech. On Zoom. Talkin pizza. No1 has time for another pod, so here's *a slice* of something new: rapid-fire, unedited Q&As w past pizza guests. 1st up, Chair of @marketecturetv, acquirer of @adtechgod, & author of Yield: @aripap. Don't miss the closing hot take š¤Æ #adtechpizza
Just 2 guys in Union Sq that went to HS on opposite sides of the park, grabbing a slice. @Joespizzanyc did NOT disappoint (& of course, neither did @aripap). Apparently, I did not get enough Ari at #marketecturelive (get your tix for ML3!) #adtechtwitterIRL
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Rainchecks happen. Was looking fwd to this one on the island...but it will happen soon enough, PLUS I have 2 more great ones (both pizza & guests) coming each of the next two weeks #adtechtwitterIRL
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Not even NYCs 1st real cold can keep @jhlava & me away from pizza & great convo. I first met JH in front of a whiteboard talking header bidding (they call that a "meet cute") & we've been close for 12 yrs since. Go have #adtechpizza & tag me - u won't be sorry #adtechtwitterIRL
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Two @Mets fans, a half peperoni pie & a whiteboard in the old Lord & Taylors on Fifth Ave. Couldn't be more excited for @slayser8 hearing all about AWS Fabric & what's next - what a rockstar...& what an interesting product #adtechtwitterIRL
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It's not always a fight. This vs that. If it were, Tony would win anyway š
@Ben_Kaplan Not quite. UCP is a derivative of AdCP, whereas AdCP focuses on direct media orchestration, and UCP focuses on audience and ID orchestration.
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Would never have guessed that @twix & @KITKAT vastly over index as GenZ favs. & Boomers hate Twix?!?!
Happy Halloween! š With excitement for Halloween on the rise this year, CivicScience dug into the latest spooky-season trends ā from Americansā favorite chocolate candy (Reeseās) to what theyāre handing out (mixed mini candy bars). Full story: https://t.co/0IFPyFZyCq
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Mea culpa: rewatching their hysterically smart chat on the @marketecturetv pod, I realized Ari used "expert in balls", so maybe it was ME that properly dubbed Terry the Master š¤ #marketecturelive
#marketecturelize is the only conference you can hear @aripap tell @tkawaja that he just called himself "the master of balls" and then look to the right to see @eric_seufert is clapping (& laughing) as hard as you are!
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"Resellers" are manipulating auctions & firing up @jefftgreen, while @medianetads continues to help publishers by bringing them smart solutions with their exceptional tech talent
NEW: @medianetads has launched a vertical video solution for open web publishers. Last night at a launch event, @Hearst, @trustedmediainc, @TIME, and @PeopleIncco all embraced the new tech. Story below. š
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Just 2 guys in Union Sq that went to HS on opposite sides of the park, grabbing a slice. @Joespizzanyc did NOT disappoint (& of course, neither did @aripap). Apparently, I did not get enough Ari at #marketecturelive (get your tix for ML3!) #adtechtwitterIRL
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#marketecturelize is the only conference you can hear @aripap tell @tkawaja that he just called himself "the master of balls" and then look to the right to see @eric_seufert is clapping (& laughing) as hard as you are!
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I just convinced @stateofstreamtv to change his profile pic...& even tho @Nyury1011 just changed his, he may need another! #adtechtwitterIRL #marketecturelive
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When someone mentions Privacy Sandbox at #marketecturelive & every1 realizes @alextcone is in the room...
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This fwd progress/no fumble call changed my mind (& it has nothing to do with being a Giants fan). If the refs can't properly officiate the tushpush, we either need to let AI be the refs, or ban the play (maybe both?)
They shouldn't ban the play, but the refs need to call penalties when they happen. False starts need to be called, as well as illegal alignment of the O-line. It's not that hard.
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I respectfully disagree. Amzn DSP views themselves as a challenger...& that nuanced difference is actually significantly worse for TTD
The Trade Desk $TTD might not view Amazon as a competitor, but Amazon seems to view The Trade Desk as a competitor.
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Is this š¤” just being a contrarian? Or did he not watch the game? It's sad what WFAN has become - it used to be on whenever I am in the car with my family, but now I rarely listen to it even when I am driving alone
Aside from the number of players used, @sal_licata didn't see much of a difference in Mike Brown's Knicks compared to how they looked with Thibs:
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I can speak for @anthonykatsur (we have lived thru many almost-Mets) but say this with great happiness for @tkawaja, his dad, Martin Short, @VancityReynolds & all of The North...
Why Toronto Blue Jays hero George Springer is not a New York Met (via @martinonyc) https://t.co/jvxRRi3M8g
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"How can you not be romantic about baseball?" Been around for over 150 years, yet we always see firsts.
Thatās the first go-ahead home run while trailing by multiple runs in the 7th inning or later in Game 7 history Only other in any winner-take-all game: 2024 NLWCS G3 Pete Alonso
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Why do my dumb gifs get more engagement than a video of @mcuban & our founder talking about industry disruption? (btw - a "yinzer" is a slang-of-endearment for a Pittsburgher)
When two Yinzers with a penchant for disruption get together, lots of F-bombs happen! @CivicScience & @costplusdrugs are doing things different in industries that always see lots of the same 'ole thing. Check out @mcuban on @jdcivicscience's podcast - šin replies
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