AdTechRadar
@adtechradar
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We believe in adtech. News + views on the industry. Send tips + news to [email protected].
NYC
Joined December 2019
I assume he was upset about TID deprecation.
NEW: When asked about Palantir yesterday, @VP JD Vance pivoted to dissing digital advertising. Story below. 👇
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"Resellers" are manipulating auctions & firing up @jefftgreen, while @medianetads continues to help publishers by bringing them smart solutions with their exceptional tech talent
NEW: @medianetads has launched a vertical video solution for open web publishers. Last night at a launch event, @Hearst, @trustedmediainc, @TIME, and @PeopleIncco all embraced the new tech. Story below. 👇
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Link (but don’t linger for fear of surveillance): 🔗 https://t.co/6NEG9u7mfx
adtechradar.com
At a Turning Point event, JD Vance called digital ads and AI “data theft,” framing ad-targeting and ad-measurement as a threat to citizen sovereignty.
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NEW: When asked about Palantir yesterday, @VP JD Vance pivoted to dissing digital advertising. Story below. 👇
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Hey @Gartner_inc people don’t forget.
ICYMI: Overall queries and commercial queries on Search are growing Y/Y, and this growth rate actually increased in Q3, largely driven by AI Overviews and AI Mode. Great results -- huge thanks to the team for the relentless shipping and creating such awesome experiences!
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NEW: @medianetads has launched a vertical video solution for open web publishers. Last night at a launch event, @Hearst, @trustedmediainc, @TIME, and @PeopleIncco all embraced the new tech. Story below. 👇
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NEW: We asked Google’s Gemini how much money had been spent on the adtech industry trying to adopt Privacy Sandbox. Here’s what it said. Story below. 👇
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NEW: A federal judge ruled that Google’s adtech antitrust liability is now “settled law,” clearing the way for publishers and adtech firms to pursue damages. Story below. 👇
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I wrote another blog post for the @AdTechPR blog. Pondering where adtech fits in the agentic web era. Piece below. 👇
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I wonder if death of the open web, by sending all traffic to walled gardens, only increases value of creator economy. Or AI crashes it next…
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NEW: Forrester is predicting a 30% drop in open web ad spend for 2026. Story below. 👇
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NEW: Paramount and @taboola are teaming up to extend CTV campaigns across channels. Story below. 👇
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