David Nyurenberg
@Nyury1011
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Joined February 2017
Decided to switch the 'Programmatic101' name to my personal one. There is no value in having it as a corporate account.
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I have anecdotal evidence that TTD is putting all their demand through OpenAds for Pubs who are using it resulting in a decrease in both demand and eCPM from other SSPs. While strategically this is probably the right move, it's no less huge information for the rest industry.
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Generational opportunity in the media industry for Paramount Skydance to acquire and merge HBOMax, partner with Peacock and fold in Pramount+ to create the final boss of CTV MaxCock+
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MFA/AI Slop same pig, different lipstick. Just maintain a decent inclusion list & get on with your life/optimisation.
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My experience voting in NYC: 1. No ID required 2. Zohran on the ballot twice in the top row 3. Eric Adams, who dropped out to avoid splitting the vote, still on the ballot 4. Cuomo in the bottom right corner, 2nd row
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I just convinced @stateofstreamtv to change his profile pic...& even tho @Nyury1011 just changed his, he may need another! #adtechtwitterIRL #marketecturelive
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First episode featuring @gstellato25 drops soon... (another reminder to #adtechtwitter to get together in person...pizza not required, tho encouraged)
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Are we all just buying theater? Lee Elliott dropped the uncomfortable truth on this week's Ad Nauseum, most ‘audience targeting’ isn’t about performance, it’s about looking good on a slide. Shoe intenders, Highline Moms, Late Night Munchies Orderers... You want to hear this
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Thanks for talking about @vibedotco's fundraise! To react to a few of your points: ~30:03: @saleyley you might notice we never use Performance TV either. Bad term because it creates direct parallels with click based channels. Which leads to all kind of trickery which are bad
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Car wash guy just offered me an AppLovin referral code with the purchase of an express detail.
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Back in August, LinkedIn decided my account wasn’t compliant and shut it down. I lost 20k followers, 68k engagements, and 5M+ impressions that I had built in under 18 months. I verified my identity (yes, the real me) and explained that AdTechGod was just a pseudonym, but they
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Q4 kicks off tomorrow with a stacked Ad Nauseum panel that promises no shortage of hot takes and spicy soundbites. @Myles_Younger – @UofDigital Saleah Blancaflor – Fast Company Lee Elliott – Left Hand Math We’ll be debating the week’s biggest stories in media and ad tech: -
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We are STOKED to announce our title sponsor for October and November RevOptimal. What an amazing partnership for Ad Nauseum, and we are excited to be able to share great industry expertise with a side of comedy. RevOptimal is an audience and data partner for agencies and brands
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Couldn’t be prouder! Last night at the AdExchanger Awards, @Nyury1011 won the Rising Star Leadership Under 40 and was also recognized with the Making Media Better Award for his work with Spectrum Reach, proving the power of show-level data. Congratulations David! 👏
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Before grabbing a referral code, ask who benefits and whether the people recommending it are disclosing all the incentives involved. Lack of transparency is not just a bad look, it is a real risk for advertisers who count on trusted partners to give unbiased guidance.
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If Axon truly delivers the performance people claim, that would mean it is somehow out optimizing platforms like Meta and Google, both with far deeper data, while charging a much higher CPM. Maybe that is true, but it deserves real scrutiny.
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