Anda Gansca
@agansca
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Co-Founder & CEO @KnotchInc. I wish more things in life got me as excited as data.
Los Angeles, CA
Joined October 2011
Our CEO & co-founder, Barr Moses @BM_DataDowntime & @KnotchInc’s CEO & co-founder, @agansca, had a deep-dive convo w/ @Amplitude_HQ’s CEO & co-founder, @spenserskates on Category Makers and Wall Breakers to learn how Amplitude pioneered its’ own category & more!
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#TheCMOPodcast: @Jimstengel chats brand awareness at the big game with @agansca, @KnotchInc; @andreaz, @MorganStanley Wealth Management & @etrade; & @danamarineau, @Rakuten Rewards. LISTEN NOW: https://t.co/QRHiIeXPJ8
@Deloitte #ad
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Excited to hear Amy Avery from @BankofAmerica chat with @agansca on the intersection of #Data and #storytelling at the fireside chat during The Next Generation of Content this Thursday at 1 p.m. ET. Join us to capture their insight: https://t.co/6qd5cnOIFj
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Knotch is hiring! If you are in the market for a job in #Engineering, #infosec, #productmanagement or #Sales, we want to hear from you. Check out our open positions and contact us if you can see yourself as a member of the Knotch team. https://t.co/FOwI0tJL7w
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Aimee Johnson, CMO of @zillow, and @agansca, CEO and Founder of Knotch, discuss how brands that may have over-invested in content must now find ways to prove its value alongside the rest of their marketing spend on the #NextinMarketing podcast. Listen now: https://t.co/XQSdNlbCeH
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Learn how @TheAtlantic and Knotch are working together to explore how deeper content intelligence drives success at every stage of a program. Read the blog: https://t.co/h3KpscqdtW
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Citi CMO @chassan said that in recent years the ad industry has gotten too crazy divorcing brand advertising and performance advertising, which became exacerbated during pandemic #Insight2021
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“Brands have to build direct relationships with their customers, and the way you do that is through creating content that provides value to them.” - Anda Gansca (@agansca)
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We are excited to share the stage with experts from @Google and @InfoSum tomorrow at #Insight2021 to dig into the big shift on the horizon for marketers with the major changes coming in data privacy. Register to learn how content can fill the gap: https://t.co/pOn81oWOwI
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Here is why content & first-party data efforts are inextricably linked, brought to you by @KnotchInc and @adage
https://t.co/XpYnk72KgX
adage.com
If I were a brand, I’d be preparing for an Armageddon, while holding out hope that I might be wrong.
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Have you heard? Insight 2021 will feature sessions led by trusted leaders from @Citi, @zillow, @b2binstitute, @GoodEggs, @EffieAwards, @ExperienceCloud , @Zenovate_Co and @TheAtlantic...just to name a few! Don't miss this one-of-a-kind event: https://t.co/pOn81oFd88
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Insight 2021 will feature Aimee Johnson, CMO at @zillow, and Brandon Starkoff, CEO at @transparent2015 as they explore how content ultimately connects back to a customer experience that is both emotional and rational. Reserve your seat: https://t.co/NqnIUYPRYz
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59% of marketers feel there’s a lack of actionable insights derived from current methods for tracking content marketing ROI. Knotch's Content Intelligence Platform can change that. Find out how with your free guide to content measurement: https://t.co/aBrlzXqqUK
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Excited to join these incredible minds on the @EffieAwards board!
Please join us in welcoming our newest board members! We are proud to announce the Directors joining our Worldwide Board, who are committed to #effies educational mission & championing marketing #effectiveness across the globe. https://t.co/SLvDMrmvGD
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As of today @KnotchInc is not only a data company but a Content Intelligence Platform that connects content to outcomes. Proud to launch our Outcomes Framework empowering content leaders to translate their work into business impact in real time.
Our new features will equip you with all the data-driven insights needed to actionably drive business outcomes using content. Check out these resources: - Register for Webinar: https://t.co/9TcDHCn8E4 - Read Blog: https://t.co/D9cSeqfpA9
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🤩 In honor of the last days of #InternationalWomensMonth, we are thrilled to publish our latest Q&A featuring @agansca, CEO & Co-Founder of @KnotchInc. Read it here 👉 https://t.co/bRGEkAMfJh
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Best way to celebrate women is to elevate them. Could not be prouder of Sabina who started her career with Knotch and has grown to become an incredible, customer-obsessed leader. 💃🏻💃🏻💃🏻
Happy to share that Knotch Client Success Manager Sabina Davis is a 2021 @Digiday Future Leader Award winner in the Technology Pioneer category! Thanks for all your hard work Sabina - we couldn't do it without you. Congrats! https://t.co/2UOeuwTQHb
#FutureLeaderAwards
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Content Intelligence finally covered by Forrester. Join us on Thursday to hear how Wells Fargo is using Knotch to connect content to outcomes!
With a data-driven #ContentIntelligence strategy, leading brands can drive business outcomes. Join Knotch & guest speaker @Forrester’s @rskin11 on 3/11 at 2pm ET for our webinar about The Business Case for Content Intelligence. Sign up now: https://t.co/YOmecWnhnw
#Forrester
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