
Knotch
@KnotchInc
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Marketing technology built to drive business outcomes for Content, Demand Gen, & Growth Marketers. Proud parent of PathwayIQ & ContentEQ
New York, NY
Joined June 2012
What #contentcharacteristics resonate with your audience? Which formats and topics engage them? 🎇 Generative AI, when wielded strategically, can automatically uncover these insights, allowing for informed content optimization 📑. Learn more in our blog:
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You won't want to miss this conversation with Suku Krishnaraj, CMO of Sumo Logic, as he shares insights into his unexpected foray into #marketing, guided by a genuine passion for understanding customer behavior and market opportunities 🏦. Listen here:
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At #ProsAndContent2024, we dove into the future of marketing, where data-driven storytelling and powerful visualizations are key. Ready to see how Knotch can help you harness the power of content? Request a demo today and discover the #futureofmarketing:
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At #ProsAndContent2024, we discussed the importance of using journeys as frameworks to develop the right experiences. Request a Knotch demo today and see how we can help you measure what matters:
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What is the true power of AI, and how are #modernmarketing teams currently using it? Check out our infographic to learn more ➡️:
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Mediocre content creators beware: if you're not adding value, AI can easily replace generic content. Watch the full session on demand to learn more about the #futureofcontent creation and the importance of fine-tuning generative AI:
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By focusing on psychographic value drivers and storytelling, brands can create impactful content without flooding the zone or over-engineering. ✨. Watch the full session from #ContentConnect2024 now:
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At #ContentConnect2024, SmileTrain's Brandon Lawson highlighted the insights he gathered, including the value of addressing common concerns and challenges in large organizations, where content can often be subjective. 🤔. Watch the event on demand now!
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"At Carta, everyone producing content is keenly bought into the metrics we’ve assigned." - Nicole Baer, CMO, Carta. Clear goals settle creative anxiety and align efforts. 🎥 Watch the full session from #ProsAndContent2024 on demand now:
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"Content Connect was my favorite event of the year! The convergence of data, content, AI, and storytelling by the speakers was incredible.". 🎥 Did you miss it? 🙌 Watch the full event on demand here: #ContentConnect2024
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In a dynamic discussion at #ContentConnect2024, Carla Hassan, CMO of JPMorgan Chase & Co., and Chris Stang, CEO of The Infatuation, delve into the challenges and solutions in content management at scale. 👀 Watch on demand:
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At #ProsAndContent2024, we explored the practical applications and current experiments in the AI space. 🤖 . Watch select sessions from Pros & Content on demand now, and gain insights into how AI is transforming #contentmarketing:
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Jenn Eldin, SVP and Head of Content Marketing at Bank of America, shares insights at #ContentConnect2024 on overcoming ad fatigue and stepping up our creative game. Learn how Knotch can transform your content strategy at
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