The B2B Institute
@b2binstitute
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We are a think tank funded by LinkedIn that researches the future of B2B marketing and decision making.
New York, NY
Joined October 2019
All the fundamentals of brand building, summarized in one report 💯. Read How B2B Brands Grow, our research with Professors Jenni Romaniuk, @ProfByron, @John_G_Dawes, and Sahar Faghidno at @EhrenbergBass, today: #b2bmarketing #brand #b2binstitute
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“Advertising is not persuasion, it is publicity.". Jon Lombardo, our Head of Research, shares why marketers should focus on making their advertising memorable rather than clickable. Learn tips for building memorability in your advertising 🧠 ➡️
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Tune in on November 3rd to learn the importance of building brand-relevant memories and how to use Category Entry Points to link brand advertising to brand sales. 💯. Register now for this exclusive event using promo code CLIENT22: #B2BInstitute #ANAB2B
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Would you rather stick your hand in cold water for 60 seconds, or stick your hand in cold water for 90 seconds, but the final 30 seconds are slightly less cold?. Find out the answer and how to apply this insight to transform your B2B buyer journey:
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What are Category Entry Points (CEPs) and how can you use them in your marketing strategy? . ⭐️ Learn more, including how CEPs can transform your brand messaging strategy, in our latest report with @EhrenbergBass:
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Why is brand building so important in B2B? Because your brand needs to be top-of-mind when your customer is ready to buy. Hear from B2B marketing leaders at #Cannes2022 on why brand marketing is key to driving long-term success. 🔑 . #B2BInstitute.
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#DEMAND2022 is back, and we're getting tactical to share how to stand out in B2B. 💥. Tune in Thursday to hear Ty Heath share how to make your brand more durable, memorable, and successful. Register for this free event ➡️
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How important are characters? Well, just try describing your favorite movie franchise without them. Want to be remembered? Cast your B2B brand character front and center: #B2BInstitute #B2BTrends
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👀 Will we see you at Adweek?. Join our session on October 17th as we explore how brands can approach inclusion in advertising with confidence. You don't want to miss it:
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Marketing leaders at #CannesLions2022 share why emotion and creativity are critical to delivering credible promises to customers, employees and investors. Check it out ⬇️. #B2BInstitute.
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"When we make brands more interesting and more attractive and, therefore, more famous, more people will choose them.". Paul Feldwick discusses the role advertising plays in building famous brands with our Head of Research, @JonLombardo: #B2BInstitute.
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The future is in B2B, and we're just getting started. Colin Fleming, EVP of Global Brand Marketing at Salesforce, and Jim Stengel, podcast host and former CMO of P&G, share why B2B has arrived, live from #CannesLions2022. #B2BInstitute #B2BMarketing
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In this special episode of The Download, industry leaders gathered live at #CannesLions2022 to discuss the future of marketing and DEI. Hear @tyrona share how marketers can take a meaningful stand with their DEI initiatives. . #B2BInstitute #DEI.
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The advertising industry treats B2B like a niche -- yet B2B makes up half of the global economy. This is the B2B century, and marketers will be the ones to lead it. Read more ⬇️.. #B2BInstitute #B2BMarketing.
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Not all memory is equal. Some moments carry more weight than others, and those moments are typically the peak and the end of any given experience. Learn how B2B marketers can harvest the magic of the Peak-End Rule: #B2BInstitute #B2BTrends
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5 of the top 10 most in-demand skills for global marketers have changed since 2015. What does this massive shift mean for you?. Learn more about what we're seeing from our Head of EMEA and LATAM, Mimi Turner: #B2BInstitute #B2BMarketing
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📣 Calling all NYC marketers! Join us next Wednesday, September 14th, to hear director of Market Engagement, Ty Heath, discuss diversity, equity and inclusion in advertising at System1's Feeling Seen event. You won't want to miss it. Register today:
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Join us at #INBOUND2022 tomorrow at 3pm ET. Our very own @tyrona will take the stage to share why category entry points are critical to understanding your buyers in buying situations. Register now: . #B2BMarketing #B2BInstitute #MarketingScience
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B2B marketers, take note: the best product does not always win. Learn more about the Product Delusion and why it's holding us back from our Head of EMEA & Latin America, Mimi Turner. #B2BInstitute #B2BMarketing.
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Join us at #INBOUND2022 to hear @tyrona, Director of Market Engagement, share our latest research with the Ehrenberg-Bass Institute on linking brand advertising to buying situations. Secure your tickets to join in-person or virtually: #B2BInstitute.
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Try using the "ABLE" framework for assessing creative effectiveness. We've learned from the brilliant minds at The Ehrenberg-Bass Institute that the more “ABLE” the creative, the more likely the profit. Check it out ⬇️. #B2BInstitute #B2BMarketing
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