Anton Siebert
@a1siebert
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Assistant Prof in Marketing @LancasterUni in Leipzig. Curious about marketing, technology, and consumer culture. Latest work on customer experience journeys.
Joined June 2012
Delighted to have won the University's Pilkington Teaching Award - along with @RobotTheory @anna_wos and @a1siebert from the Marketing Department 💫🎉🤩
Great to represent @LancasterManage at the Staff Awards today. A clean sweep for @LumsMarketing in the Teaching category.
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What is the #customerjourney matrix framework, and how does it work? You can find out in our latest article by Ellie Thornton. 👇 https://t.co/kFQGe5LJv7
#cxmagazine #design
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New JM article available: "What Holds Attention? Linguistic Drivers of Engagement" Read it here: https://t.co/VQX4Wgn2gL
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From the thrill of roller coasters to the panic of escape rooms, consumer experiences provide many opportunities for research. We’re pleased to announce a JACR issue on Experiential Consumption edited by Joseph Goodman, Kristin Diehl, & Jeff Galak! https://t.co/RIXliSI7mP
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We're proud to feature in the @TopUnis QS World University Rankings by Subject 2023: ⭐Accounting and Finance =65th, 11th in the UK ⭐Business and Management Studies =70th, =9th in the UK ⭐Statistics and Operational Research #51-100, =10th in the UK https://t.co/6DyYKeegBy
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Why does some #content captivate consumers and keep them engaged, while other content makes them lose interest? This new Journal of Marketing study explores #language that leads to sustained #attention: https://t.co/cJtZQWoXV3 By @j1berger, @wendymoe, and @dschweidel
#marketing
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When it comes to #influencermarketing, what types of content work best? How does follower size relate to engagement? Two recent Journal of Marketing studies answer these questions. Learn more here: https://t.co/xfWbGriF1E
@ajbleier @alex_edeling #marketingresearch #marketing
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Online influencers have started 'de-influencing' to build trust with their followers @LancasterManage's Dr @HayleyCocker2 discusses her research in @ConversationUK
https://t.co/Ygn2zyr5oo
lancaster.ac.uk
In this co-authored article for The Conversation, Dr Hayley Cocker (Marketing) explains her recent research into 'de-influencing', and why online influencers are adopting it as a strategy to connect...
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Don't make your Customer Journeys >>> EFFORTLESS & PREDICTABLE! Yes, you read that right @a1siebert & I will share research to show that a "no effort" approach is overly simplistic—and can even backfire. Join us : https://t.co/omLS7XQcfA 📅 Tuesday, Feb 21st 🕦 11:30 am CET
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🚨 Don't miss this #webinar Join @a1siebert and @CKergaravat for an overview of Anton's latest research: • The Customer Journey Matrix • 5-step process to implement an ideal Customer Journey • Examples of successful implementations Sign up 👉 https://t.co/YsZy3g7Z3t
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Join us in Leipzig! Job Opportunity at Lancaster University: Lecturer (Assistant Professor) in Management
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📖 Today’s read: via @NiemanLab: @Kozinets and @PfeifferLawCorp advance three suggestions to make social media platforms more transparent and tackle incitement to violence, hate speech, and #disinformation: https://t.co/nmwQfWbVLD
#MediaDev
niemanlab.org
Among them, two words: "Twitter court."
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Please join us for an interactive online event to discuss and answer your questions about Netnocon 2023, the upcoming #netnography conference July in Manchester. The online event will be Jan 25 9-10am PST/12-1pm EST https://t.co/gGx6VoquFU Please spread the word & see you then!
eventbrite.co.uk
Netnocon 2023 Online Preview event
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Mal vorhersehbar, mal abenteuerlich: Wer Kundinnen und Kunden dauerhaft an die eigene Marke binden will, muss ihnen das passende Erlebnis bieten. #Marketing #customerjourney
https://t.co/pn77yb1v4n
manager-magazin.de
Mal vorhersehbar, mal abenteuerlich: Wer Kundinnen und Kunden dauerhaft an die eigene Marke binden will, muss ihnen das passende Erlebnis bieten.
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Our HBR article on customer journeys has been translated into German and is available in print and online here:
manager-magazin.de
Mal vorhersehbar, mal abenteuerlich: Wer Kundinnen und Kunden dauerhaft an die eigene Marke binden will, muss ihnen das passende Erlebnis bieten.
Neues Heft, neues Thema: #Zynismus und seine toxische Wirkung. Unser Titel in der Dezember-Ausgabe verrät Ihnen, wie stark #Misstrauen die Zusammenarbeit zerstört und wie Führungskräfte umsteuern können. --> Alle Themen:👉 https://t.co/MRf9W9XYqI
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What is the relationship between a #socialmedia influencer’s follower count and the #engagement they generate? Is more always better? Listen to this latest episode of the JM Buzz Podcast to learn more! 🎧 @ajbleier @alex_edeling
#influencermarketing
https://t.co/u3H0EMtdZM
creators.spotify.com
Do social media influencers with a high follower count generate as much engagement as influencers with smaller followings? This Journal of Marketing study finds that influencers with an intermediate...
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AMA is profoundly grateful to outgoing Journal of Marketing editors Christine Moorman, Harald Van Heerde, Page Moreau, and Robert Palmatier. In this editorial, they discuss the lessons they've learned during their tenure. @chrismoorman #MarketingAcad
https://t.co/hk4YEkKqtT
journals.sagepub.com
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Service serialization: a suite of temporal design tactics that creates predictable rhythms for emotional risk-taking - the second finding from our study on transformative service conversation https://t.co/rQmC4OdBOT
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Service sequestration: a suite of spatial design tactics that creates strong consumer protections for emotional risk-taking - from our new study on transformative service conversation: https://t.co/rQmC4OdBOT
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How do companies best respond to angry #customers on #socialmedia? De-escalate the situation with active listening and #empathy. Learn more: https://t.co/lu2iageLhI By Dennis Herhausen, @LaurenGrewal, Krista Hill Cummings, Anne L. Roggeveen, @pancho273 and Dhruv Grewal
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