I'm delighted to announce that Book 2 in the Frames of Fandom series, Fandom as Audience, is now available. You can read more about the series and the new book in these blog posts, where Henry and I were interviewed by Paul Booth and Rukmini Pande. https://t.co/bmlRUoYpPv

"Fandom isn't fringe-it's foundational. This is the starting place for this book series. to take fandom seriously as a participatory civic force. Brand fandom. Celebrity fandom. Sports and music, political and historical fandoms. Ubiquitous & a force to be reckoned with: fandom"

Nature (i.e., cats vs. snakes) is frigging amazing.

Merci, Carney! First week of Canada's new PM.

"Demand" for a sense of connection or belonging is an interestingly economic social concept. Is there "demand" for community? Is there also a supply?

Think about why an influencer with a huge audience who gives your clothing or housewares product 3 full seconds of her livestream might be worth $19 million in one week.

A Chinese live streamer who spends only 3 seconds promoting product made $18.7 million in just 7 days! https://t.co/L4HbC5kIoa

We are looking forward to #Netnocon25 ! Thank you for sharing your stories @AlexPowierska @LucinaOdoi @alimohamedswed1, Maria Augusta Ribeiro via @Kozinets @netnographic #netnography

Cyborgs in gen-AI adult entertainment? At HICSS this year, Rachel Ashman and I presented our research on the topic, available on @ResearchGate:

Call for Papers – #Netnocon2025 in Marseille! Join us May 28-30 to explore creativity in netnography. Present your research with innovative formats��poetry, video, art, and more! Include a visual illustration with your abstract. https://t.co/oFJYLyS11J @UlrikeGretzel @Kozinets

Less than one Month Left! Submit Your #Netnocon25 Abstracts for #Netnocon 2025 by December 9, 2024 🚨 | #callforpapers meet @Kozinets via @KedgeBS #netnography https://t.co/AJcjpCtWyq

I'm very grateful to the Centre for Research on Economic Relations (CER) in Sundsvall, Sweden for choosing me to receive the Economics Research Foundation Research Award for 2024. This is a big honor and a huge surprise!

“We are on the brink of an irreversible climate disaster. This is a global emergency beyond any doubt. Much of the very fabric of life on Earth is imperiled. We are stepping into a critical and unpredictable new phase of the climate crisis.”

🎓📢 Calling all #Master’s & #PhD students! Apply for a #NETNOCON25 scholarship and get free conference registration + accommodation in #Marseille! 🌍 #pleaseshare ✨ 📅 Deadline: Dec 15 🔗 https://t.co/d8AnlFlnG5 #Netnography #Scholarships via @Kozinets @netnographic @KedgeBS

"Words are a type of action. Words get institutionalized. Maybe there's room to move from being 'consumers' to 'conservers'." @Kozinets at his #ACR2024 Fellows Address @aconsres Or as Klingons would say: why consume when you can honor the resources? 🖖

What I love most about this Hermosa Beach lawn sign is not the message. It's not the color. Not the glitter (real glitter, btw). It's the "and Tim!" stamp just like Barbie had for her Ken. The whole rhing is really fun.

New methodology book from @Kozinets Researching AI chatbots, platforms and the metaverse: understanding today’s netnography - https://t.co/1kKXLC0ZCp #ScholarAlerts

🚀 Calling all netnographers! Get ready to "Get Creative" at #Netnocon25 in Marseille. Submit your papers by December 9th. 🎨🖥️ https://t.co/4F4WU62XiN via @Kozinets @UlrikeGretzel @AleksejHeinze @fuschillogreg @MaleviciusRomas @LenaCavusoglu @netnographic @KedgeBS #netnography

CCTC President Hope Schau describes the Consumer Culture Theory Consortium field, community, and its promise.

Mariella Zavala & Robert Arias discuss how rasquache themes in ChicanX culture related to degrowth, using netnographic research methods, presented at #CCT2024