Alexander Edeling
@alex_edeling
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Marketing researcher from #KULeuven interested in the marketing-finance interface, digital marketing, pricing, and data analytics.
Leuven
Joined February 2009
This is going to be a well-cited piece. Thank you to Alexander Edeling, Shuba Srinivasan, and Dominique Hanssens! #EconTwitter #marketing #finance
The study of the interaction of finance and marketing is important to provide accountability for marketing. Edeling et al. provides a new integrative review and an agenda for future research in this important space. #finance #marketing #research
https://t.co/DlPtWl2Tue
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