Launched a new thingy: https://t.co/sMvjrE493l 🍾🎉 Think of it as a lil online library of cognitive biases that influence buyer decisions. 💸 And copywriting techniques & formulas to help you write unignorable copy for websites. 🌶

Good copy doesn’t change the product. It changes how people see it. Uber Australia gets it.

"But the point is, a lot of marketing is game theory. It's just, "What's nobody else doing? I'll do that. " - @rorysutherland

"If I'm an entrepreneur go the direct mail. Go do pysichal direct mail because your competitors won't. Because they're all a bunch of geeks who go, 'why would I use a 19th century technology?!' " - @rorysutherland https://t.co/HPsq4SemnD

0-16 in last 16 matches against the top 10... 0-5 lifetime at the ATP Finals... 0-2 in last two matches against Taylor Fritz... Must win in STRAIGHT sets to stay alive... AND ALEX DE MINAUR DOES JUST THAT 😱

Roberto Martinez conseguiu a proeza de me fazer perder o interesse em ver jogos da selecção Portuguesa. Por mim podem perder todos os jogos.

In case anyone needs this

Optimized AI blog posts that will later get your site tanked by our own algorithms, got it

How to outperform competitors without copying what they do.

If you feel like you're bad at your job and it's making you depressed, just consider that, as the investigation of the recent heist revealed, the password to access the Louvre's videosurveillance system was "Louvre".

Picture this. 1980s America. Televangelists on TV. Drugs in the clubs. Disco still clinging on. A generation dabbling in self-help and psychedelic residues of the 60s. In the age of televangelist showbiz, one church stood out as the sober choice. https://t.co/gyr4mepwXo

This is matsu-no-ma (松の間) a secretive room built inside Tokyo Station and designed specifically for the imperial family to use as a waiting room when trains are delayed. Ironically, it’s never been used because the trains are always on time.

All is Well @fredeverything kinda day. Ambient hush for afternoons where reality needs a little softening around edges.

A strong brand. Tesla is the Apple of EVs — but with a CEO everyone loves to hate. Its real advantage isn’t tech — it’s semiotics. Tesla made “electric car” mean status and genius, not “eco compromise.” Chinese EVs might out-engineer Tesla, but they are still seen as copycats

Carlos Alcaraz grinning while everyone else looks dead serious isn’t just charm — it’s science. The Von Restorff Effect: our brains love what stands out. One for @rorysutherland.

Chineses copiam tudo. Até o metrobus tuga.

The truth is, the perceived cost of an ad campaign influences expectations consumers have about the quality of the product (costly signaling). The problem of AI-generated ad campaigns is that they aren’t perceived as costly. They’re perceived as cheap and low-effort.

https://t.co/w4gcp6KOps

Bonus copywriting idea from my 4-hour copywriting course for bootstrapping business owners: Dangerous Ideas To Write Like a Copywriter.

Good copywriting is a bit like good satirical comedy. It takes bare facts about the World around us. And presents them in a dramatic yet memorable way to make a point

Then he hands in the assignment and thinks to himself, “That will show him.” The next day, Ricky gets his mark back and...surprise surprise... Ricky was shocked. He got an A.