ADSN
@The_ADSN
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ADSN: The Ads Network.
Los Angeles, CA
Joined September 2023
Breaking: Stephen Palombo (aka STP), the early @Snapchat hire who helped build their ML ad models is joining @Universal_Ads. Rumor has it this is just the first of several high-profile ad tech talents making the jump to the @Universal_Ads team this season.
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IFYKYK
Don’t go chasing waterfalls should actually be the anthem for headerbidding. Just throwing it out there.
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Ads just got a little more interesting…@POTUS and @a16z planning a @sriramk to return to adtech? Stay tuned to @The_ADSN for the latest.
BREAKING: TikTok isn't going away. The app will live on in the United States under new American Ownership (Oracle, Silver Lake & a16z) which will own ~80%, with data staying in the US and a fresh US-only version of TikTok rolling out.
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@The_ADSN’s very own @JamesBorow will be reporting live from the Q4 Summit stage next week.
Another HUGE addition to the Q4 Summit stage and this one's special. James Borow, VP at Universal Ads, just confirmed he's speaking next week. He's spent his career growing and selling tech companies in the marketing space. What makes James different is that he's not just
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BREAKING: A potential actual ad tech tax…
Sales tax on advertising is a wild policy.
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Reports out of LA confirm that Martha Pavoni (aka MA) has joined @Universal_Ads as VP of Measurement Products. Widely regarded as one of the most sought-after #adtech leaders, MA previously led teams at @LinkedIn & @Snapchat. Rumors swirling of more UA talent signings incoming.
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BREAKING: Ads are a national treasure.
NEW: Europe is fining Google billions over adtech “abuse” but Trump is pushing back, threatening tariffs. Story below. 👇
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BREAKING: @Universal_Ads expected to announce yet another huge pick up next week. Reminder to turn on your notifications and be the first to know.
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BREAKING: @BishPlsOk is right.
You should have the brightest minds in society optimizing ads, actually. (Because incentives are the lifeblood of outcomes, media and stories mold the collective telos of our existence, and the evolution rate of narrative ecology is blisteringly fast and accelerating by the day.)
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BREAKING: Yield sequel appears to be slated for the early 2030s.
In sum: * Google search is a monopoly * Reinforced by distribution deals and scale * The court identified the difficulty of unwinding those deals or that scale, and thus will not * Competitors will be given a firehost of data in the hope of catching up * Good luck! 🤣
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AMA Request: The head of product for TikTok Ads Manager
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BREAKING: @petersellis appears to be workshopping new LinkedIn descriptions.
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BREAKING: @petersellis linkedin bio has been updated. @tbpn expected to cover in depth shortly.
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BREAKING: @aperiamventures does not miss. Follow them for a peek into the future #adtech.
Spotted in the wild last night on #CJI2 (aka the Super Bowl of BJJ) livestream on YouTube: short, skippable split-screen ads. Perfect UX. This kind of format, popularized by our portco @transmit, is the killer app for live streaming. We’re going to see much more of this in
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Breaking: @The_ADSN agrees.
Feels like step one is roll out an @openadsai style ad network vs. focusing on pure O&O. They are supply and demand poor but intent rich. Need to work backwards to build the demand.
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Surprise Labor Day drop: @aripap joins @The_ADSN to talk his new book Yield. TL;DR: Google made $$$, did some no-nos, regulators got mad. Ari was there for all of it. https://t.co/CLW58FxX13
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Breaking: Creative is targeting. Act accordingly.
1 ad = pray for luck 20,000 organic videos = guarantee results your competitor already figured this out
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