@itshudsonblake from @comfrt gave a MASTER CLASS in scaling w/authentic content and a powerhouse affiliate program. The best content feels like a genuine recommendation, not an ad. • Hook them fast • Build emotion • End with FOMO Stay tuned for upcoming events!

Most founders chase revenue. The smartest ones master cash flow. At the Ecom Founders Q4 Summit, @sshergill (@HighbeamApp ) & @stevenborrelli (@CUTS ) broke down how leverage and smart financing keep brands stable and profitable. Know your cash flow like your revenue.

I can tell if a brand will win in retail in 5 minutes.” — @derekhalpern When @truvani launched, they sold 5K bottles in 45 mins. Most DTC founders think retail kills margins, but Derek explains why that’s wrong and why retail can scale faster. More from the Q4 Summit soon.

There’s never one perfect metric that shows the right move. Growth comes when you combine data with action. Empower your team with data and avoid gatekeeping As Q4 nears, talk to customers. Even 3 convos can reveal insights data can’t. Quant + qual = real growth.

TV ads aren’t just for big brands anymore. At the Q4 Summit, @JamesBorow shared how buying TV is now as easy as launching an Instagram ad with precise targeting and custom audiences. Pairing TV with social keeps CPAs stable and helps scale growth. The future is both.

Attendees of the Q4 Summit walked away with MASSIVE VALUE. Speakers like @itshudsonblake and @ezrafirestone brought the energy & gave away secret trips and tricks to crush Q4. Stay tuned to learn about upcoming events!

This is the ultimate playbook for founders who want to win Q4. Download it free here:

Winning Q4 is not about luck. It’s about execution in the right order. ‣ Prep and planning ‣ Pre launch buzz ‣ BFCM main event ‣ Post holiday push We built the Complete Q4 Checklist to guide you through every phase so nothing gets missed. 👇

Download it free here:

Most brands gamble their way through Q4 and hope for the best. The winners follow a proven framework that maximizes revenue at every stage. The Q4 Checklist is your unfair advantage with clear steps for ads, offers, emails, and campaigns that work. Do not wing it this year.

✅ Campaign calendar ✅ Ads + budget planning ✅ Email/SMS flows ✅ Holiday + gifting strategies This is the exact playbook top founders are using to win Q4. Now it’s yours for free. Grab your copy here:

Q4 isn’t the time to gamble with your business. It’s the time to execute with precision. That’s why we created the Complete Q4 Checklist. The step-by-step roadmap for dominating BFCM and finishing the year strong. Inside you’ll find 👇

@drinkbrez @AaronJNosbisch @HigherDose @NickAjluni @truffsauce @Saatva @mrsharma @benschreiber_

Hard to believe the Q4 Summit was just last week at Webster Hall NYC. 400+ founders, operators & marketers packed the room to share the real playbooks driving ecommerce growth in 2025. The insights? Tactical. The connections? Real. The momentum? Just starting.

@drinkbrez @AaronJNosbisch @comfrt @itshudsonblake @ezrafirestone @sshergill @HighbeamApp @HigherDose @adriansolgaard @derekhalpern @truvani @NickAjluni @truffsauce @JamesBorow @Universal_Ads @stevenborrelli @CUTS @Saatva @mrsharma @yo @benschreiber_ @danpantelo @jimjannuzzio

🔥The Second Annual EcomFounder’s Q4 Summit was a BLAST! From BRÉZ and Comfrt founders revealing growth secrets to Ezra Firestone and Nik Sharma dropping game-changing insights, we covered it all. AI, TV, TikTok Shop, catalogs and finance. Follow us for the next one.

11. Ezra Firestone ( @ezrafirestone ) – Dropped the MUST-HAVE Q4 checklist – Get in early (October) – Overspend on SMS + email – Rerun BFCM promos Dec 26–31 – “Us vs Them” marketing works

10. Dan Pantelo ( @danpantelo ) – Catalog ads quietly run ecom – 40% of Meta ads are catalog ads – 70% of ecom ad spend = catalog ads – Must-have upgrades: 1️⃣ Dynamic discounts 2️⃣ Live review counters 3️⃣ Countdown timers 4️⃣ Product-level video (+2.5x perf)

9. Hudson Leogrande (@itshudsonblake | @comfrt ) – Hudson CRUSHED it! From hoodie → $500M household name – Biggest growth lever = relatable affiliates – 600K+ affiliates sell not what they are, but who they’re becoming

8. Samir Sherrill ( @HighbeamApp ) + Steven Borelli (@stevenborrelli | @CUTS ) – Finance drives brand growth – Steven: “We hit 14% debt” → cash flow is king – Smart brands rebudget, leverage yields, strike mfg deals – Better to owe than be owed

7. Nick Ajluni (@NickAjluni | @truffsauce ) + Casey Jones (@Saatva / Tatari) – High-end brands can’t afford mediocre content – Content = credibility with partners + shoppers – Partnerships = PR wins (Oprah’s list, collabs) – TV + retail + limited drops drive growth